Fact or Fiction: Lemon Lightens the Skin.

Written by Rachelle Dupree, marketing and communications director for Vivoderm Natural Skincare
Fresh lemon juice has been known for decades as a household remedy for lightening the skin. Many clients may be wondering, however, if it truly works. The basic answer is…

Fact or Fiction: Products that contain parabens should be avoided.

Written by Sheilah Danielle Fulton, L.E., L.E.I., MBA, published writer
The use of paraben preservatives, such as alkyl esters and p-hydroxybenzoic acids, goes back over decades to when they were first introduced in the 1920s.1 Nowadays, synthetic parabens are found…
High energy visible (HEV) light is high-frequency and high-energy light ranging from approximately 380 to 500 nanometers in the blue band of the visible portion of the electromagnetic spectrum and…

Fact or Fiction: It is important to use a separate eye cream from a facial moisturizer.

Written by Amanda Azar, L.E., founder and executive artist at Azar Beauty
Facial skin is thinner and behaves differently than the skin on the rest of the body. The skin around the eyes, however, can be up to 90 percent thinner than…

Fact or Fiction: The top layer of skin is dead.

Written by Janine Ellenberger, M.D., founder and president of GR8/SKN
The bottom layer of the epidermis, the stratum basale or basal cell layer, has column-shaped basal cells that divide and push older cells toward the surface of the skin. As…
Vaseline is 100 percent pure petroleum jelly, which is a blend of mineral oil and waxes, and has been around for over 140 years. It has been used in a…

Fact or Fiction: UVB tanning beds are safe.

Written by Kelly Richardson, CEO and founder of B.Bronz Sunless
Most people want a desirable golden glow and the quest to get one safely is never-ending. Questions continue to rise about the safety of tanning beds, specifically beds that only…

Fact or Fiction: Expensive products are more effective.

Written by Catherine Atzen, CIDESCO, MBA, founder of ATZEN Superior to Organic™ Skin Care
Throughout history and across cultures all over the world, people believe that they get what they pay for. In a competitive market, goods are priced a certain way because there…
Many clients tend to over-exfoliate their skin in hopes of sloughing off dead cells and achieving a fresh and renewed complexion. This belief is a misconception; the skin is a…

Fact or Fiction: Squeaky clean skin is a good thing

Written by Rachael Pontillo, L.E., creator of Holistically Haute™
Everyone has seen the commercials on television with a fresh-faced, young model lathering up her skin with a luxurious, white foamy cleanser. As she smiles, the narrator says, "Your skin's…

Fact or Fiction: Moisturizers with SPF are as effective as sunscreen.

Written by Catherine Atzen, L.E., founder of ATZEN Superior to Organic™ Skin Care
Clients often wonder whether it is better to use a sunscreen or a two-in-one product that combines the properties of both a moisturizer and a sunscreen. Furthermore, is it even…

Fact or Fiction: Vitamin E helps minimize scars.

Written by Courtney La Marine, L.E., owner of Clove Studios
There are many benefits of vitamin E, including that it can be helpful in treating and preventing heart and blood vessel diseases, such as hardening of the arteries; diabetes; brain…

Fact or Fiction: Oily skin should not be moisturized.

Written by Lydia Sarfati, president and founder of Repêchage
Clients with oily skin constantly fight the battle of reducing the shiny- and greasy-looking appearance of their skin. This skin type often shudders at the thought of putting an emollient…
Young girls are often told by their mothers, grandmothers, and sometimes even a skin care professional that shaving will cause their hair to grow back thicker and darker. Is there…

Fact or Fiction: Hair can benefit from a weekly mayonnaise hair treatment.

Written by Melissa Picoli-Phillips, L.E., founder of Skin + Sky
Try as they might, there are often times when even the most brilliant, well-funded product developers get a run for their money by inexpensive, food-based products. Hair masks are an…

Fact or Fiction: Dark Circles Are Genetic

Written by Catherine Atzen, founder of ATZEN Superior to OrganicTM Skin Care
Dark circles are common at all ages, even in children. For some, they are permanent; for others, they vary based on lifestyle or medical conditions. While they are not a…
Pimples happen to the best of us. No matter how diligent clients are with their cleansing routine, every now and then a pore can become blocked and an uninvited guest…

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Featured Company

  • LYCON USALYCON USADescription: LYCON was established in Australia in 1978, by internationally acclaimed beauty therapist Lydia Jordane. LYCON waxes enjoy a well deserved reputation as the Crème de la Crème of hair removal waxes around the world, trusted as the wax of choice in top sp ...

Fact or Fiction

AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...