It’s all in the Brush: Choosing the Right Tool for the Right Look
Written by Amanda Azar, L.M.E.
How many makeup brushes do you have? Do you have some that came in a set, or some you have no idea what to do with them, yet you do…
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Makeup Matters
The Perfect Finish: 3 Quick Makeup Products to Apply at the End of Each Spa Service
Written by Richard Merrill-Rivas
The first few steps into color cosmetics do not have to be big. In fact, simple makeup additions to retail – or enhancements to current services, like facials or eyebrow…
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Makeup Matters
A Dazzling Display: Stop Clients in their Tracks with These Retail Display Tips
Written by Amanda Azar
We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on…
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Makeup Matters
Achieving the perfect makeup application is easier than it seems. To achieve perfection, understanding the components of facial structure is essential. This guide will answer questions like: How do I…
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Makeup Matters
As a child, I was destined to become a makeup artist. Even at the young age of five or six, I recall being attracted to color, texture, packaging, and anything…
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Makeup Matters
Eyelash extensions began taking hold about 15 years ago. It is safe to say they are not just a fleeting trend, but a beauty service that has taken hold and…
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Makeup Matters
For many beauty professionals, makeup is an integral part of the profession. So, why do some spas not offer makeup retail in their facility? Why do many miss out on…
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Makeup Matters
There are a wide variety of Asian ethnic groups and each group or mixed heritage has its own unique features. Therefore, the tips listed are not universal, but may be…
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Makeup Matters
The Fall Haul: Back-to-School Makeup Tips
Written by Nicole Faulkner
Ah, back to school – time for a new wardrobe, book bag, pencils, and pens. Why not also come back to school with a new makeup routine? Wondering what to…
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Makeup Matters
If your clients find themselves desperately trying to stop from scratching their heads, they should not feel embarrassed. They are certainly not alone. An itchy scalp is a fairly common…
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Hair
Wouldn’t it look strange to see someone working out in a gym wearing a long evening gown? Similarly, when it comes to makeup, there are many factors that must be…
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Makeup Matters
Sanitary and Sultry: Creating Makeup Looks without Spreading Bacteria
Written by Lora Condon, L.E., The Beauty Buster
While aestheticians are traditionally up on sanitation standards in the treatment room, many may not pay attention to keeping their makeup kits bacteria- and virus-free. A sanitary kit and application…
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Makeup Matters
Blend, Baby, Blend
Written by Linda Tawil, co-owner and creative director of Morphe, Inc.
Blending makeup has never been easier since the invention of the beauty sponge. These small and mighty wonders are bouncing their way to the top and giving go-to brushes some…
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Makeup Matters
There are two types of makeup brushes – natural or a mixture of synthetic and vegan. Both of these types of makeup brushes require different care. Because the bristles of…
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Makeup Matters
A Modern Take on Vintage Makeup
Written by Michelle Richardson, L.E. and professional makeup artist
Vintage makeup is always coming back into fashion with a new twist on the original application. Although there are new techniques, products, colors, and textures that change the old version…
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Makeup Matters
MAKEUP BRUSHES and BRISTLES – Finally Explained
Written by by Amanda Azar
Just as muralists wouldn’t use spotter brushes to create new works of art, skilled makeup artists know which brushes to use for specific parts of the face. But, is that…
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Makeup Matters
The Microblading Guide: Getting the Most out of Eyebrows
Written by Jaclyn Peresetsky, L.M.E.
Trends may come and go, but fuller, thicker eyebrows are currently in demand! People who have regrets about over-tweezing or have a naturally thinning eyebrow are considering a longer-lasting alternative…
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Makeup Matters
Magic Eye (liner)
Written by Linda Tawil, president and creative director of Morphe LLC
A little eyeliner can go a long way. From the eye-opening impact to the numerous application techniques, there is no shortage of ways to create captivating eyeliner looks for clients.…
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Makeup Matters
Beauty is a timeless vanity. From the earliest use of a reflection caught from a hand-held tool made of polished obsidian stones, the first mirror was born. Since the Anatolia…
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Beauty
As professionals gear up for the colder months, they want to be sure that they are creating impactful, on-trend makeup looks. A professional’s secret weapons this season are shimmering highlights,…
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Makeup Matters
Eyeshadow Techniques for All Eye Shapes
Written by Aliesh Pierce, L.E., founder and lead expert at Ask Aliesh
Applying lipstick and nail polish has long been recognized as the easiest way to add a bit of color. However, if social media is used as a barometer, eye color…
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Makeup Matters
Globally, women spend an average of about $144 yearly on beauty products; women in the west, on average, spend the most on beauty products, spending $154 yearly. Almost half of…
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Beauty
A Teen Makeup Step-by-Step
Written by Amanda Azar
In recent years, millennial makeup application techniques trend towards heavier coverage and more dramatic finishes. However, when consulting with a teenage client for a makeup application, it is important to…
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Makeup Matters
Foundation for Different Skin Types
Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
It is the base of every beauty look and the tool that keeps a person’s confidence in check when their skin will not cooperate: foundation. As with any beauty product,…
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Makeup Matters
Top 6 Tricks to Master Makeup
Written by Michelle Richardson
There are so many facets to becoming a freelance makeup artist, including different techniques and ongoing updates. The whole experience can become overwhelming because most people would like to gain…
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Makeup Matters
Beauty Happy Hour: Makeup Bar
Written by Shawn Towne
For most makeup artists, the high point of their job is hearing the excitement and revelation clients experience when seeing how a professional makeup application could enhance their appearance. Almost…
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Makeup Matters
Highlighting Techniques
Written by Linda Tawil, president and creative director of Morphe LLC
Highlighting the face is a popular makeup trend. It adds light, luminosity, and a fresh glow. The technique gives the artist the ability to accentuate, hide, redefine, and draw attention…
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Makeup Matters
Mastering the No Makeup Look
Written by Michelle Richardson, L.E., professional makeup artist and co-owner of California Makeup Academy-Training Center
Many skin care professionals have clients that are on the run with little or no time to apply makeup. With clients juggling numerous activities in their lives, they are starting…
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Makeup Matters
Makeup Primers
Written by Amanda Azar, L.E., founder and executive artist at Azar Beauty
Everything in today's world is about getting an immediate fix, immediate access, and immediate solutions. The "now, now, now" mentality has crossed into the cosmetics industry with the advanced development…
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Makeup Matters
Everyday Makeup
Written by Ellie Malmin
Following a facial, clients may be interested in receiving a quick makeup application before leaving the spa. The skin care professional should be equipped to provide an everyday makeup look…
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Makeup Matters
Man-hanced Makeup
Written by Pamela Taylor, professional makeup artist and author
Welcome to the new world! Makeup for men is an emerging trend that has been gaining momentum in the past few years. It is mostly used for entertainers, rather than…
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Makeup Matters
10 Things About...Makeup Brushes
Written by Linda Tawil
The secret to a flawless face of makeup lies in the makeup brushes. Professional makeup artists alike agree that makeup brushes are the most important tools in every person's makeup…
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Makeup Matters
Airbrush Makeup
Written by Dina Ousley, creator of Dinair Airbrush Makeup
Professional airbrush makeup systems make it possible to use 10 times less makeup and look 10 years younger. Airbrush makeup systems are widely known and respected in the professional beauty…
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Makeup Matters
Lipstick Talk: Lipstick Shade and Personality
Written by Sheilah Fulton, L.E., B.S., M.B.A., aesthetics instructor
Lipstick shades can define a client's personality and set forth their image to the world. Their shade of lipstick should enhance their wardrobe and allow their personality to shine. The…
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Makeup Matters
A Step-by-Step: Makeup Protocol for Medium and Darker Skin Tones
Written by Lora Condon, L.E.
In order to be considered an accomplished makeup artist, proficiency working with all skin tones, ages, and textures is imperative. Unfortunately, retail cosmetic companies have only recently created makeup with…
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Makeup Matters
Eyelash Extensions: The Mascara of the Future
Written by Sophy Merszei
When it comes to makeup, the key to successful retailing has always revolved around mascara. For generations, cosmetic surveys have revealed that the one and only beauty product women would…
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Makeup Matters
Making Money with Makeup
Written by Michelle Richardson, L.E.
Aestheticians are considered licensed makeup artists, however, very few skin care professionals take advantage of that title. Studies show that most women wish they were more skilled at applying their…
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Makeup Matters
MakeUp
Written by Lauren Balukonis, senior account executive at Behrman Communications
The first use of cosmetics dates back to the ancient Egyptians and their use of kohl. They painted this early makeup around their eyes not only to enhance appearance, but…
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Makeup Matters
Helping Clients Prepare for Professional Headshots
Written by Annie Mayo, president and CEO of Advanced Mineral Makeup
Many clients are asked to prepare themselves for a professional photoshoot or company headshots that will be used in a variety of business avenues. Clients may become overwhelmed at the…
Published in
Makeup Matters
Popular Makeup Trends for the Winter Season
Written by Lori Leib, creative director for Bodyography Professional Cosmetics
Much like the 2016 winter fashion trends, makeup is taking an even more artistic turn; individuality is being embraced and praised and off-the-wall colors and textures are adorning everything from…
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Makeup Matters
10 Things About...Manicures
Written by Kerlisha Munroe
The history of the manicure can be dated back to over 3,000 years ago when ancient Babylonian and Egyptian men and women used stained fingernails to signify their wealth. In…
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Nails
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Flaunting Facial Features
Written by Ellie Malmin
A person's facial features can be their best asset. Many clients, however, are at a loss when it comes to the best way to flaunt their assets. Makeup artists look…
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Makeup Matters
Post-Treatment Makeup Application
Written by Courtney G. Freeman, L.E.I., owner of Southeastern Esthetics Institute
Makeup artistry is a fantastic procedure for every skin care professional to learn, regardless of their industry goals. It should truly be an added value service that provides clients with…
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Makeup Matters
10 Things About...Makeup Application
Written by Noreen Young, L.E.
Makeup can do wonders when it is applied properly to the skin. With the recent emphasis on makeup on social media, clients often think that they have to contour, strobe,…
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Makeup Matters
Fall Makeup’s Artistic Inspiration
Written by Tasha D. Manigo-Bizzell, makeup artist and aesthetic nutritionist
This fall, makeup trends feature an eclectic mix of tradition and taboo, redefining beauty and pushing the limits of fashion. The fall season welcomes all degrees of artistic expression, but…
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Makeup Matters
The Wonderful World of Body Painting
Written by Amanda Azar, founder and executive artist for Azar Beauty
Skin is the new canvas for both skin care professionals and makeup artists. Pushing the boundaries beyond the face, makeup artists create illusions, characters, and works of art on the…
Published in
Makeup Matters
How To Tan Safely
Written by Courtney G. Freeman, L.E.I.
Summer is a fantastic time for skin care professionals to flex their ingredient knowledge and business know-how when it comes to sun protection and airbrush tanning. Clients crave exceptional consumer…
Published in
Tanning
Micropigmentation
Written by Anita Dawn Jones, national master instructor for Nouveau Contour USA; Nelly Kirschner, executive director for Nouveau Contour USA; and Armand Hoes, CEO of Nouveau Contour USA
Micropigmentation is one of the fastest-growing specialties in the beauty industry. Over the past few decades, this specialty has evolved from modest approaches to superior techniques. Although implanting pigment into…
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Makeup Matters
The Evolution of Eye Shadow
Written by Mary Ann Lovre, president of Audrey Morris Cosmetics International
The use of eye shadow can be traced back to ancient Egypt where women used eye shadow to help them look more like the deities they worshiped and to help…
Published in
Makeup Matters
This season’s colorful palette is reminiscent of a vintage candy shop, with shades ranging from pixie-stick blue to crystal pink.
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Makeup Matters
A Bride’s Best Makeup
Written by Michelle Richardson, L.E., freelance makeup artist and co-owner of California Makeup Academy
When preparing for a wedding, most women spend weeks or even months choosing the right dress and finding the perfect shoes. They will also devote time to selecting the wardrobe…
Published in
Makeup Matters
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Beauty Categories
The Mandelic Effect: Benefits of Mandelic Acid
- Details
- Maryanne Goodman-Millensted is the in house esthetician at Vivant Skin Care. With a background in customer relations and...
Industry Insights: Diversity and Inclusion
- Details
- Justin Dotterweich is the CEO of ExPürtise® and has previously held many consultative roles in the spa and wellness ind...
The Treatment Room: Restoring Hydration
- Details
- Shannon Esau is the director of sales and education at Rhonda Allison Cosmeceuticals. She has more than 17 years of expe...
The Treatment Room: Healing Compromised Barriers
- Details
- Shannon Esau is the director of sales and education at Rhonda Allison Cosmeceuticals. She has more than 17 years of expe...
Formula Whiz: Phyto Enzymes
- Details
- Victoria Tabak, L.E., is a two-state licensed aesthetician and the president of Nature Pure Labs. She began her involvem...
Next-Level Esthi: Specialize or Do it All?
- Details
- Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer a...
First-Class Cosmetics: Color Analysis
- Details
- Jaclyn Peresetsky is not only the owner of Skin Perfect Spas in Ohio and Florida, but she is a noted color expert, makeu...
The Mandelic Effect: What is Mandelic Acid?
- Details
- Maryanne Goodman-Millensted is the in house esthetician at Vivant Skin Care. With a background in customer relations and...
Industry Insights: Keeping Ourselves Well
- Details
- Justin Dotterweich is the CEO of ExPürtise® and has previously held many consultative roles in the spa and wellness ind...
Next-Level Esthi: Unlearning What You Thought You...
- Details
- Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer a...
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LightStimDescription: Just like plants, our skin and other body tissues have the ability to absorb light and convert it into energy. While plants can safely absorb light from the sun, the sun emits harmful UV rays that can do more damage to our skin than good.
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Bizarre Beauty Practices Throughout History
Beauty is a timeless vanity. From the earliest use of a reflection caught from a…
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Breast Cancer Care, a breast cancer support charity, hosts three, annual fashion shows
Breast Cancer Care, a breast cancer support charity, hosts three, annual fashion shows that feature… -
An introduction to... Beauty
Globally, women spend an average of about $144 yearly on beauty products; women in the…
AIA Featured School
Daisy MD CareDescription:
At Daisy MD Care, we take special pride in using the finest equipment and top-quality ingredients that only provide results and improvements in all our services. The mission of Daisy MD Care’s founder, Daisy, is to provide the best skin care tre ...