by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Before attempting to figure out how to draft a contract, it is important to understand what…
Sales are never easy. Torn between the desire to please clients and make money, skin care professionals often appear needy or too aggressive if they do not practice a well…
While deep, restorative relaxation is the norm at Zianna Wellness, the facility now offers guests an even higher level of rejuvenation with the introduction of life-enriching programs designed to bring…
As the science of skin care evolves and formulation technology improves, the lines between medicine and aesthetics are blurring. Although the licensed aesthetician has more tools in their hands to…
Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased; in fact, one could argue that medical aesthetics has become nearly as…
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation…
Omari Beauty Bar is a holistic-based boutique spa located on Orcas Island in the Pacific Northwest, off the coast of Washington state. Being the first of its kind on the…

Helping You Transform Your Skin Care Business

Written by Shelley Hancock, L.E.
To create and sustain a successful skin care business, professionals need to stay up-to-date with the ever-growing and changing aesthetic equipment technology. Today's clients are savvy and results-oriented. There is…
Business owners rely on the professional equipment they purchase to work efficiently and deliver quality performance. In a perfect world, equipment would work well and never break down or malfunction.…

Cross-Promotion with Local Businesses

Written by Kelly Richardson
Partnerships, cross-promoting, marketing, and referrals – those words are commonly thrown around in articles and books that focus on building a business, but it is never explained exactly how to…
Peter F. Drucker once said, "Until we can manage time, we can manage nothing else." It has also been said that time is the most valuable and precious commodity. Like…

5 Waxing Musts to Grow Your Business!

Written by Lindsay Miller with Lycon Cosmetics
Waxing has been around for many decades and continues to be one of the most popular services for hair removal. It is a high-margin treatment with low overhead, making it…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII First and foremost, with this article, we want to make one thing clear: this article is…
Healing Touch Spa opened in Rochester, Minnesota in 1986. Serving local area clients, as well as an international clientele due to their proximity to the Mayo Clinic, this spa offers…

Creating Memorable Spa Experiences

Written by AC Dotterweich and Justin Dotterweich
Almost everyone has experienced bad service: when they walk into a business, there appears to be no purpose to the chaos. It takes 10 minutes before anyone pays attention or…

Bringing Passion To The Spa

Written by Lilliane Caron
Running a successful spa can be incredibly rewarding and profitable, but skin care professionals will need to be prepared to work hard. Professionals will also need to have basic business…

4 Ways to Automate Spa Management

Written by Josh McCarter
Most spa owners or managers wish for more time in their day; from checking-in clients and inventory checks to client follow-ups and marketing efforts, there is more than enough work…

Creating a Customized Client Intake Form

Written by Christa Hopson Murray
The client intake form is one of the most important documents clients will fill out while at the spa. Creating the ideal intake form that is tailored to the spa's…

Why the Client Intake is Crucial to Successful Treatment

Written by Rhonda Allison, founder and CEO of Rhonda Allison Cosmeceuticals
Are you ready for your next client? What is your process when a new client comes through your door? Do you have a plan in place for obtaining as much…
Sweet Water Day Spa opened in 2004 and is housed in a renovated old farmhouse that sits on a hill overlooking the New Meadows Marsh in the quaint New England…
Great customer service is the cornerstone of any business – keeping clients happy with their services and overall brand will keep them coming back. Customer service now goes well beyond…

Giving Back to the Community

Written by Heather Kreider, R.N.
Helping those in need feels undeniably good and fulfilling. For businesses, long gone are the times when giving was just about the bottom line and getting tax breaks at the…
Social media is one of the most confusing subjects that any spa owner or manager deals with on a regular basis. For many spa owners, the general topic of marketing…
Offering everything from a blow dry bar and premium facial and body treatments to thalassotherapy, the award-winning Trés Auraé Spa is the premier destination for top spa services in the…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII You have already done the heavy lifting. You created the perfect job description and scoured the…
Set in a luxurious 70,000 square-foot integrated wellness space surrounded by views of the Atlantic Ocean, the Spa at Carillon Miami Beach offers an empowering approach to treating the mind, body,…
Have you ever had the experience of walking into a spa and feeling uneasy? You could have been thinking, "Why am I feeling uncomfortable? What's going on here?" Even if…
In the spa, retail product sales typically contribute between three and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology the spa…
Incorporating a teenage menu in the spa is a great way to add clientele. While the parents, grandparents, and other family members are receiving their services, their accompanied teenager will…
Welcome to 2017! Are you one of the 53 percent of small businesses that make New Year's resolutions? More than half of business owners say they are more likely to…
Owning and operating a day spa is an enormously satisfying career for many men and women. The opportunity to improve the well-being of so many people can be enormously gratifying.…
Astra Salon, whose name is Latin for "star," has a mission to create an atmosphere that invites clients in and wraps its arms around them. The client's comfort and satisfaction…
In today's modern and ever-changing world of cosmetic technology, skin care professionals are required to understand the skin from a cellular and scientific perspective. Professionals and clients understand the advanced…
The majority of students currently in aesthetic schools are focused on working in a medical setting, although the perceptions are sometimes unclear. There are many benefits to having skin care…
Missed opportunities happen even to the best spas. They happen every day and skin care professionals often do not realize how many there are until the missed revenue is more…

Improving Sales Through Education

Written by Rhonda Allison, L.E., founder and CEO of Rhonda Allison Cosmeceuticals
 For most people, sales is often perceived as being sold something at all costs, whether it is needed or not. As such, most skin care professionals find selling to be…
Since the initial rush toward opening day spas began in the 1980s, the appeal of this business idea has not lost steam, even if the number of new players has.…
Nestled in the balsam and birch groves within Hidden Pond, a luxurious and secluded resort in Kennebunkport, Maine, is the Tree Spa. With three treetop treatment rooms, the Tree Spa…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Every year it seems as if the holiday season has arrived out of nowhere. One minute,…
Spa Solage, which is located in Calistoga, California, features a 2,500 square foot expansion to its reception building, including a new indoor and outdoor Relaxation Lounge, expanded men's and women's…
Every new business owner aspires for consistent progress on their road to success. The smart spa owner will recognize when the timing is right to seize the opportunity to increase…

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Featured Company

  • Nufree/FinipilNufree/FinipilDescription: Equibal Labs, Nufree Nudesse finipil In 1984 Normajean founded Equibal Labs, inspired by the childhood influence of her nature-loving grandfather. Equibal Labs produces a professional line of total beauty treatments that have become the standard for salo ...

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AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...