Hiring: Avoiding Resume Red Flags

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Let’s be honest for a moment. We have sorted through more than a thousand resumes in the past month alone. What is out there? Well, it is not pretty, folks! We have heard it all: “there’s no good help in Miami,” “it’s different here in New York,” “people don’t stay in jobs here in Houston like they do in other cities.” Unfortunately, hiring great staff…
Business is built on relationships, plain and simple. Relationships directly affect a business’ bottom line, market access, and scalability. Establishing centers of influence and knowing how to harness them will help expand a business exponentially. Without them, a professional is likely to experience an abundance of missed opportunities. The expression “it’s not what you know, it’s who you know” stands true through the test of…
Before beginning any aesthetic treatment, let alone a medical aesthetic treatment, it is a good idea to have general and professional liability insurance in place. This is true when performing medical hair removal, even with a medical director. Both laser hair removal and electrolysis can be classified as medical hair removal. A professional’s ability to perform these services will vary depending on the state in…
In the not too distant past, if a man propositioned a woman and it was unwelcome, she simply slapped him or told him to eat dirt or go somewhere else. Nowadays, people often go directly to their attorney when they feel there has been an improper suggestion in a business setting. A business setting includes a spa. Sexual abuse claims are on the rise everywhere.…
Have you ever taken a moment to digest all that you learned in aesthetic school – the myriad of chapters, the review questions, the workbook, and all the extra credit assignments that go along with it? And, yet, it is important to ask yourself this question, “have I learned everything?” The correct answer is a resounding “no,” of course. Let’s take a look at the…
In this issue of Let’s Talk Shop, I want to talk about the importance of creating seasonal specials. And, I have just one bit of advice on this topic: think outside the box! Get creative! Do not limit yourself to offering a random discount on an in-room treatment. If it is fall, try and think beyond a pumpkin peel. Go a little further, have a…
One of the more exciting, yet challenging, tasks of any solo aesthetician is in deciding which services to include on the spa menu. This is an opportunity to be creative, selecting services you especially enjoy performing and those you are most competent in. For the solo aesthetician who once worked for an employer, the right to do only preferred services can be a cherished freedom…
Modern aesthetics in 2019 includes many opportunities for professionals and business owners to take a look at their offerings and, specifically, their modalities of use in order to be on-trend in the new year and take on a competitive edge. Medical hair removal services are a fantastic way to meet consumers where their needs are, which are comprised of permanent laser hair reduction and serious…
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m terrible at remembering appointments.” “Hey, I hate to do this last minute but I’ve got to cancel today’s facial.” “I’m only 30 minutes late, why can’t you still take me back? You guys don’t look…
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment. When the professional did not call back in a timely manner, the client went to her doctor and had the pigment excised – twice. This left a rather large indentation in the skin. We are…

Round 2: Brand Conditioning

Written by Delilah Matos
Just like we condition our minds and bodies, our businesses and the brands we create are no different. In fact, the two often go hand in hand. As a business owner and entrepreneur, it is not easy to stay 100 percent on top of your game all of the time. What is important to understand is that consistent conditioning and reconditioning is what counts. It…

Business Booms! Knowing When to Hire Additional Staff

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
As consultants, we work with medical spas, day spas, and medical practices across the country. One of the questions we are most often asked is, “how do I know it is time to hire another provider?” This seems to be a loaded question, as so many variables go into the answer. Do they mean another aesthetician, a physician, or a midlevel provider? What’s right for…

5 Tips for a Savvy Marketing Calendar

Written by Barry Eichner and Jenni Nagle
You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to work, you have to come up with something on the fly. Rather than doing something creative and fun, you decide to offer clients 10 percent off retail if they book a facial. “Boooorrrrriiiiinnnnnnggg!” That’s not…
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden Ticket,” also known as your state license. As you ponder your options, you decide that the classic day spa is where you want to land as a newly minted aesthetics professional. Our focus will be on facilities that offer only skin care and body therapy treatments. Let’s take a look…

How to Become a Medical Aesthetician

Written by Terri A. Wojak, L.E.
The term medical aesthetician is not recognized by regulating boards, since there is no separate or advanced licensure to become a medical aesthetician. When discussing, medical aesthetician simply refers to an aesthetician working in a medical setting. There are several roles an aesthetician can have in a medical setting, depending on the practice needs and individual state regulations. Performing facial treatments and recommending skin care…

Medical Aesthetics: The Rise of Injectables

Written by Erin Lucie, D.N.P., FNP-C
Injectables are a fast-growing sector of the aesthetics industry. Whether interested in adding these services to the spa or simply seeking a better understanding in order to aid clients who are considering services and are seeking advice, here are some essential facts about injectables to help professionals with the basics. The most common cosmetic injectables are neurotoxins. Neurotoxins create a paralysis of the muscles under…
An aesthetic professional who does not have in-depth medical training in physiology means an increased risk for side effects and poor results and could result in permanent problems from injectables, deeper layer chemical peels, and machines that are more than a class one medical device. This article will explore the regulations of popular aesthetic practices within varying states. Cosmetic professionals, like aestheticians and cosmetologists, are…
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working in a resort setting or on a cruise ship, those with stationary practices in a local community are highly dependent on attracting and retaining a client following. Repeat customers provide professionals with years of reliable…
To stand out in the flood of e-mails clients receive, businesses should employ impactful subject lines that encourage opens by inviting clients into the space for personalized experiences.In today’s highly competitive spa industry, success is reliant upon effective marketing with a focus on the client experience. Improving market conditions continue to increase the number of skin care professionals and spas at an average annual rate…
Nestled in the foothills of the Sangre de Cristo mountains in New Mexico and a short drive from Santa Fe’s downtown is Ten Thousand Waves Japanese Spa and Resort. A luxury mountain spa that feels like a Japanese onsen, this coming year the spa will celebrate its 38th year. “The Waves,” as the locals call it, is a unique phenomenon in the spa world. The…

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