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Masks are an incredibly effective part of one’s skin care regimen. Perfect pre-date or post-party as emergency care and weekly as a treatment routine, masks rule the medicine cabinet. So why are they are collecting dust on your shelves? Moving your retail masks requires participation of the aesthetician, spa management, the brand, and believe it or not, the client. Reverse the cycle and increase sales…
Pursuing the right marketing strategies is critical to the financial success of your spa or salon. Given below are some current marketing strategies that can help to increase income and clientele in the body and skin care industries. Use Effective Online Marketing StrategiesToday’s online marketing environment is becoming increasingly more sophisticated. When someone wants to get a listing of spas in a specific location the…
There's one thing every experienced aesthetician knows for sure - new clients don't come quickly or easily enough! What with all of the new day spas opening everywhere and beauty schools minting flocks of trained skin care professionals the wait for a large client following can be long and excruciating. Can't afford an expensive advertising campaign or the latest skin-firming device? Not a problem! You…
And last but not least is the important consideration of your clients current skin care program. Directing your questions with respect to all of the products they are currently using will assist the aesthetician in finding areas of their existing skin care that may need to be addressed. I always encouraged my new customers to “bring their face in a bag” so I could review…
How many times throughout the week do we use the expression “the girls at work”? Dozens and dozens, I’m sure. “The girls at work said this,” “I went to lunch with the girls from work,” “The girls at work want to have a bridal shower for me,” and so on. All of my family and non-work friends know that I work in an all-women environment.…
Whoever coined the phrase 'Never look back' was not blessed to live the life I have and have a career and colleagues they loved and enjoyed spending time with. With great thanks and even greater excitement, this is my last 'Questions and Answers' column of this type for DERMASCOPE Magazine. I am planning a brand new format to launch in the August issue with hopefully…
Considering the start-up of your very own day spa? A parade of beautiful, customer-filled spas and retreats has finally tempted you to bet with the players in this glamorous business. Let's assume that you've done your homework well. Feasibility study by an industry expert? Done. Stealth visits to your local competitors? Done. Trade show research on equipment, marketing, products, service menu, feng shui, and scented…
They say, “Diamonds are a girls best friend”. In my personal opinion I have to disagree. I truly think frequent PROMOTIONS, free samples, special events, and monthly specials really create excitement in our salons and spas! When Filene’s Basement department store in Chicago has a sale…the shoppers are actually waiting and beating the doors down to be the first ones to get in. It’s a…
You have a vision of a magnificent new spa and you want to turn it into reality! Wonderful!! The decision to create a new spa starts a cascade of activities that can be both daunting and thrilling. It involves creating the physical space as well as designing how the spa will operate once it is open. You know that you cannot do it alone. You…
We’re both professional skin therapists with an entrepreneurial spirit, and we both teach classes with a similar point of view. We draw upon our own experiences as therapists, and as business owners—we’ve seen it all, done it all, and can save all of you the frustration of many common mistakes! 1- BE READY. While everyone is entitled to a personal life, quality time with friends…
To help you acquire the most out of this edutorial, analyze the following points of reference, which will be found through the length of the series, while reading along to assist you in answering the final questions.
Learning how to write winning grant proposals is an invaluable asset for massage therapists seeking funds to further education, research, and business opportunities. The world of grants opens unlimited opportunities for massage therapists, body workers, and skin care professionals. Billions of dollars worth of grants are given out each year. The federal government, state and local governments, nonprofit organizations, community foundations, corporations, private foundations, family…
Our concepts of beauty are deeply shaped by history and culture. The ancient Greeks and Romans still affect our Western standard of beauty by their portrayals of gods, goddesses, emperors and nymphs, in eternally smooth, firm substances: marble and bronze. We aspire to this perfection today, and keeping facial and body hair to a minimum is in line with the aristocratic ideal of beauty passed…
Some years ago I was in possession of a busy and lucrative skin care clientele, the result of 16 years of effort, trial and error, and devotion. Though now blissfully retired from that career, many of you have asked me what I would do if I had to do it all over again. To be honest about it, I was never absolutely certain that I…
Professional skin care in the 21st Century has never been so exciting, technical, scientific, profitable and yes, extremely competitive. Open up a fashion magazine today and you will find no less than 30+ non-professional skin care brands claiming to reduce lines and wrinkles, improve skin, restore elasticity, replace Botox tm and on and on and on.These companies also promise simulated “professional peels” and “microdermabrasion” in…
Dear Jane,My background is in make-up. I was a professional make-up artist for many years, and recently earned my aesthetics license because I love skin care as well. The two girls who work my front desk and retail area are wonderful sales people, but not skin therapists. How can I help them totruly meet the needs of clients in terms of selling? We get walk-ins…
Whether you're new in the spa industry or ready to relocate your career, finding the ideal (or any!) job can be a grueling and frustrating task. Where once spa operators were hat in hand trying to recruit qualified spa personnel, there is now a sea of applicants in many areas vying for the same precious opportunity to do their work. Beauty, massage, and aesthetics schools…

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  • Viktoria De’AnnViktoria De’AnnDescription: Viktoria De’Ann was founded on a single premise…To maintain health by researching, evaluating, and employing Active Natural Biological Peptide Messengers. In 2002 Viktoria De Ann initiated the formulation of professional cosmeceuticals employing unique pe ...

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AIA Featured School

  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...