Round One: Visualizing Victory

Written by Delilah Matos
Visualizing success can easily be viewed with skepticism. However, keep in mind that for generations, it has been a common practice among athletes, entertainers, and entrepreneurs. Many have been using…

Relax Clients, Not Standards

Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of…
“If you fail to plan, you plan to fail” is a well- known quote that applies to almost any situation in life, but it is especially true in business. If…
Award-winning Forbes Travel Guide Four Star SpaHalekulani in Hawaii features authentic and traditional Polynesian therapeutic rituals, along with a new Embracing the East menu. SpaHalekulani is committed to health and…
When staff members can tell customers a story about their first-hand experience with a product, they will be more confident in selling it. Two decades ago, before the modern internet…
The successful spa or skin care salon cannot afford to allow reachable income to slip by throughout the day. Every effort must be made to maximize productivity, without harming service…
Countless men and women become successful in the beauty and skin care industry. In fact, there is a huge membership in the $100,000 club. But, there is a catch. If…
What is gender bias? Gender bias is prejudice shown against a person because of their gender. Recently, gender has become a heightened topic. When googled, “gender bias” results in over…
The Greenbrier Spa has been a destination since 1778, with visitors from around the region coming to “take the waters” of the curative natural springs. Today, guests still enjoy the…
In the heart of Minneapolis, Minnesota, reVamp Salon Spa has been touted as an oasis, featuring award-winning services that deliver nutrients needed for optimal health and vitality to hair, skin,…
Two things that set aestheticians apart from any department store salesperson or direct sales representative are training and use of client education. Yet, many do not use their expertise to…
When it comes to spa improvement and taking the next steps for better business, many spa professionals struggle with knowing where to begin. Here are a few simple strategies that…
From crunchy leaves to crisp air, warm cider to brisk hayrides – there are so many things to love about fall! And, though the hype and heat of summer may…
There are many properties of skin, including hydration, sebum content, elasticity, melanin content, and more, which need to be well understood to treat clients properly. Barrier function of the skin…
Mission statements have a bad rap. Many people consider them philosophical fluff that businesses add to their employee manuals and marketing literature to put forth a memorable first impression. That…
The Elements Spa at the Clarion Hotel Stockholm, in Stockholm, Sweden, is perfect for combining a spa visit with a trip to the big city. The spa is more peaceful…
The skin care industry is certainly a crowded market and it can be tough for entrepreneurs to find their niche. On the other hand, it is rich with endless possibilities…
Every licensed aesthetician, whether employed by a spa or managing a solo practice, will be confronted with the hard facts about career business. From marketing to banking, inventory control to…
As the summer is a busy season, it is an important time to ensure that spa managers establish a procedure and response plan to handle any customer complaints that may…
Custom skin care is a trend that has gained momentum rapidly over the past decade. Often, skin care is formulated, marketed, and delivered according to basic skin types – oily,…
It is probably safe to say that aestheticians often struggle with their professional relationships with dermatologists in their town. While society has deemed them as the foremost experts in the…
Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and…
Part recovery center, part hydrotherapy playground, part new-age ashram, The Standard Spa in Miami Beach, Florida reimagines the modern spa experience. A hydrotherapy paradise complimentary to hotel guests, the spa…
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and…
The TCM Health Spa with the Turtle Spa Concept® is the latest addition to the renowned spa world of Schloss Elmau. It is based on a combination of the spa’s…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to…
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring…
Every business owner has, at some time, been told that they need a strategic plan to grow their business. Many owners have taken the time to build such a plan.…
Santé Aesthetics & Wellness is a one-of a-kind facility that offers holistic health care and medical aesthetics in a serene, urban oasis. Santé provides naturopathic primary care, including holistic dermatology,…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping…
The average income of an aesthetician is about $30,000 annually, with the high end of the spectrum being closer to $200,000. In order to reach a higher income tier, skin…
Marketing is an integral part of every business, but most importantly, of a small business. Professionals do not need an advanced degree in marketing from a top tier school in…

10 Things About…Homecare Routines

Written by Ashley Stowers
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in…
When I started my blog in 2009, my intention was to educate others on how best to care for their skin by separating facts from fiction. What was revealed to…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places…

Beauty and Wellness is in their Blood: Incorporating IV Lounges

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a…
Located in Bingham Farms, Michigan, FACE Skincare~Medical~Wellness is a state-of-the-art, award-winning rejuvenation destination that has been operating for over 14 years. The skin and wellness clinic is one of the…
The chemistry for understanding delivery pathways for the application of topical skin care products is found in the pharmaceutical industry. Cosmetic chemistry follows this model when compounding for transdermal application…
“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Rishika Jain This well-known quote applies…
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that…

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  • Daisy MD CareDaisy MD CareDescription:   At Daisy MD Care, we take special pride in using the finest equipment and top-quality ingredients that only provide results and improvements in all our services. The mission of Daisy MD Care’s founder, Daisy, is to provide the best skin care tre ...