Before beginning any aesthetic treatment, let alone a medical aesthetic treatment, it is a good idea to have general and professional liability insurance in place. This is true when performing medical hair removal, even with a medical director. Both laser hair removal and electrolysis can be classified as medical hair removal. A professional’s ability to perform these services will vary depending on the state in…
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…
Modern aesthetics in 2019 includes many opportunities for professionals and business owners to take a look at their offerings and, specifically, their modalities of use in order to be on-trend in the new year and take on a competitive edge. Medical hair removal services are a fantastic way to meet consumers where their needs are, which are comprised of permanent laser hair reduction and serious…
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m terrible at remembering appointments.” “Hey, I hate to do this last minute but I’ve got to cancel today’s facial.” “I’m only 30 minutes late, why can’t you still take me back? You guys don’t look…
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment. When the professional did not call back in a timely manner, the client went to her doctor and had the pigment excised – twice. This left a rather large indentation in the skin. We are…

Round 2: Brand Conditioning

Written by Delilah Matos
Just like we condition our minds and bodies, our businesses and the brands we create are no different. In fact, the two often go hand in hand. As a business owner and entrepreneur, it is not easy to stay 100 percent on top of your game all of the time. What is important to understand is that consistent conditioning and reconditioning is what counts. It…

Business Booms! Knowing When to Hire Additional Staff

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
As consultants, we work with medical spas, day spas, and medical practices across the country. One of the questions we are most often asked is, “how do I know it is time to hire another provider?” This seems to be a loaded question, as so many variables go into the answer. Do they mean another aesthetician, a physician, or a midlevel provider? What’s right for…
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden Ticket,” also known as your state license. As you ponder your options, you decide that the classic day spa is where you want to land as a newly minted aesthetics professional. Our focus will be on facilities that offer only skin care and body therapy treatments. Let’s take a look…

How to Become a Medical Aesthetician

Written by Terri A. Wojak, L.E.
The term medical aesthetician is not recognized by regulating boards, since there is no separate or advanced licensure to become a medical aesthetician. When discussing, medical aesthetician simply refers to an aesthetician working in a medical setting. There are several roles an aesthetician can have in a medical setting, depending on the practice needs and individual state regulations. Performing facial treatments and recommending skin care…

Medical Aesthetics: The Rise of Injectables

Written by Erin Lucie, D.N.P., FNP-C
Injectables are a fast-growing sector of the aesthetics industry. Whether interested in adding these services to the spa or simply seeking a better understanding in order to aid clients who are considering services and are seeking advice, here are some essential facts about injectables to help professionals with the basics. The most common cosmetic injectables are neurotoxins. Neurotoxins create a paralysis of the muscles under…
An aesthetic professional who does not have in-depth medical training in physiology means an increased risk for side effects and poor results and could result in permanent problems from injectables, deeper layer chemical peels, and machines that are more than a class one medical device. This article will explore the regulations of popular aesthetic practices within varying states. Cosmetic professionals, like aestheticians and cosmetologists, are…
To stand out in the flood of e-mails clients receive, businesses should employ impactful subject lines that encourage opens by inviting clients into the space for personalized experiences.In today’s highly competitive spa industry, success is reliant upon effective marketing with a focus on the client experience. Improving market conditions continue to increase the number of skin care professionals and spas at an average annual rate…
Nestled in the foothills of the Sangre de Cristo mountains in New Mexico and a short drive from Santa Fe’s downtown is Ten Thousand Waves Japanese Spa and Resort. A luxury mountain spa that feels like a Japanese onsen, this coming year the spa will celebrate its 38th year. “The Waves,” as the locals call it, is a unique phenomenon in the spa world. The…
Offering a broad range of skin care products is a great way for a spa to increase its retail revenue. Types of products to focus on include: facial care for antiaging, preventative maintenance, body products, sunscreen, multifunctional skin care, and products for men and millennials. It may also be a good idea to consider the growing market for niche, organic, and all-natural product alternatives.

Get the Picture: The Benefits of Using Imaging in the Spa

Written by Austin James Michael Podowski
It’s been said an image is worth a thousand words. In the case of the spa, a client’s first consultation and first before pictures can even be worth thousands of dollars in immediate and future revenue. There are some straightforward principles a professional can follow to monitor most present skin conditions and, often, the client’s biggest concerns center on aging, fine lines, and wrinkles. In…

What to Know When Buying or Leasing A New Office Space

Written by Mara Shorr, BS, CAC II – XIV and Jay A. Shorr, BA, MBM-C, CAC I - XIV
Opening a new office is an incredibly exciting time! You’re going out on your own, hanging up your sign, hiring a team, and seeing clients on your terms. There is a lot to think about and so many items to purchase to make your space complete. However, when it comes to buying or leasing a new office space, there is plenty of room to negotiate…
Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie on speed dial and your mom has been blowing up your cell phone – and, during the drive home, reality sets in: now what? With no more test taking, review questions, endless mounds of flash…

Round 1: Visualizing Victory

Written by Delilah Matos
Visualizing success can easily be viewed with skepticism. However, keep in mind that for generations, it has been a common practice among athletes, entertainers, and entrepreneurs. Many have been using visualization as a way to reach their goals. As a successful skin care entrepreneur, these same principles are no different. To tackle round one towards the first steps of success, professionals must visualize victory. In…

Relax Clients, Not Standards

Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of the skin care professional is to provide a haven where people can slow down for a short period and be the center of attention. To give clients the best experience, professionals should not become relaxed…
Award-winning Forbes Travel Guide Four Star SpaHalekulani in Hawaii features authentic and traditional Polynesian therapeutic rituals, along with a new Embracing the East menu. SpaHalekulani is committed to health and well-being with monthly Living Well Lectures conducted by a resident lifestyle coach. Topics range from eating well to aromatherapy to living mindfully. SpaHalekulani is also committed to sustainability, reducing its carbon footprint and promoting eco-friendly…
When staff members can tell customers a story about their first-hand experience with a product, they will be more confident in selling it. Two decades ago, before the modern internet and mass retailing took over the beauty and skin care world, spas derived a large portion of their revenue from retail sales. As competition emerged, retail sales in spas have declined. This decline, coupled with…

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  • Viktoria De’AnnViktoria De’AnnDescription: Viktoria De’Ann was founded on a single premise…To maintain health by researching, evaluating, and employing Active Natural Biological Peptide Messengers. In 2002 Viktoria De Ann initiated the formulation of professional cosmeceuticals employing unique pe ...

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AIA Featured School

  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...