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The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important…
When it comes to increasing retail sales in the spa, it is vital for skin care professionals to create a positive customer experience. Creating a delightful experience for the client…

Maximizing Meeting Times

Written by Mike Lewis
Regularly-scheduled staff meetings with employees in the workplace can be one of the most powerful business tools. When managed effectively, staff meetings will build trust and morale, increase productivity, provoke…
 Clients do not go to a spa without a reason. While there are walk-in clients that come by just to browse around, refresh their products, book appointments, and look for…
Shankara Ayurveda Spa at the Art of Living Retreat Center is becoming one of the top Ayurvedic spas in North America. Based on a mountaintop outside Boone, N.C., Shankara Ayurveda…
Just as there is no such thing as a perfect relationship, there is no such thing as a perfect company. As leaders, it is important to acknowledge missteps and opportunities…
From using homecare products to a variety of professional treatments, people spend a lot of money to be hair free. Take commercials, for instance, which range from shaving to waxing…
Skin So Sweet is a boutique skin care salon located in Huntington Beach, Calif. This salon offers sugaring services, facial treatments, and spray tanning services. Skin So Sweet has a…
Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement…
Whether you are a startup spa, an established medical practice, or an independent skin care professional, you know that active client engagement is vital to your success. Without question, reaching…

Creating Effective Customer Service

Written by Lyn Ross, L.M.E.
Aspa can have an unbeatable line of products and services, employ the most skillful and dedicated skin care professionals, and generate the sort of profits that can make the most…
Hôtel Plaza Athénée is home to Spa Valmont, the only luxury hotel spa in New York City to exclusively carry the Valmont Cosmetics skin care line.
Leading a team takes more effort than simply hiring the right players. It involves keeping the right players and motivating and inspiring them to do their very best. Excited, eager,…

Customer Satisfaction Surveys

Written by Antonia Schreiber, L.M.T.
A survey is an individual’s or organization’s attempt to collect data on anything from satisfaction of service to personal information, such as gender, age, or profession.
Amazing You Day Spa opened two years ago by Gladys Allen in the hopes of gaining at least 1,000 clients. Allen was pleased to see that goal quickly exceeded as…
If you have never heard of UX, read closely. As a skin care professional, you are probably in the UX business right now without knowing it. But embracing the concept…
Trips to the spa are a client’s favorite way to nurture themselves from external stressors, regardless of the season. Whether life has them down, they need an escape, or they…
Southern California’s leading spas, Spa Gregorie’s Day Spa & Salon (Newport Beach and Rancho Santa Margarita) transcends the traditional luxury spa experience with a unique blend of professional services designed…
Bacteria can come in many different shapes and sizes with varying degrees of severity. It is important to note that not all bacteria are bad, as many of them are…
As the holiday season approaches, clients are looking to the spa for the perfect gift. Look no further than DERMASCOPE’s product guide, which highlights festive gift sets that are available…
Many of the changes a woman’s body undergoes during pregnancy are obvious, the most obvious being an expanding abdomen. Some women will also experience morning sickness, food cravings and aversions,…
The holiday rush will begin the moment the last Jack-O-Lantern has been stowed away in the closet. While many look forward to the holidays, for some, the onslaught can be…
Marketing a business does not have to be complicated, expensive, or time consuming. Most business owners can get so caught up in daily operations and multi-tasking, that marketing either gets…

Rev Your Revenues with Retailing The Benefits of Marketing Product in the Spa

Written by Ann McDonnell, president and founder of EcoGenics Active Botanical Skin Care
Chances are that clients leave the spa with their appearance and health improved, a decreased level of stress, and an elevated sense of self-esteem.
The Lillian S. Wells Women’s Health Center, located inside Broward Health® Medical Center, has partnered with LuLu™ Cosmetics to offer onsite, professional skin care and makeup services by licensed skin…

Oncology Aesthetics Benefits

Written by Morag Currin, president of Oncology Training International Inc. and creator of Oncology Esthetics Foundation Training
Due to an increase of cancer statistics in the world today and with many more survivors seeking out spas for relaxation and help with their appearance, most survivors concentrate on…
On September 5, 2000, Tranquility Spa opened in a small, stone house in Saint Charles, Ill. Tranquility was the dream of licensed aesthetician, Beverly Miller. A pioneer in the skin…
While a number of organizations around the world are contributing to the fight against breast cancer, these five organizations offer unique and memorable contributions to the cause. From fly fishing…
During breast cancer awareness month, spas and salons may be wondering how they can contribute to the cause. In addition to becoming educated about oncology aesthetics and making treatments as…

Liability Possibilities in the Spa

Written by Antonia Schreiber, L.E., L.M.T.
Thus far, there are random stories that stick out in my professional career as an aesthetician as strange milestones. The first story that comes to mind is when I had…
While every salon and spa owner’s worst nightmare is having a fire destroy years of hard work, dedication and love, every year, thousands of salons and spas experience a fire…
Arecent conversation with a skin care professional revealed that she had concerns regarding her skin care practice. She expressed that she had difficulty rebooking clients. Many came once, but never…
This summer, after several years of severe drought, Texas experienced an exceptional amount of rainfall. Houston was hit with about 28 inches of rain while some homeowners in Wichita Falls…
Healing Waters is a leading plastic surgery clinic, wellness center, and full-service spa offering the latest innovations in plastic surgery procedures, medical aesthetic services, clinical skin care, and relaxation therapy.…
Once upon a time, professional skin care thrived upon mystique. Experts who called themselves facialists and aestheticians were great at keeping secrets – it was their stock in trade. They…
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products…
Think about your most important relationships. What do they have in common? Traits such as clear communication, trust, and honesty likely come to mind. If you are thinking of hiring…

10 Things About... Social Media

Written by Beth Cochran
The landscape of social media is constantly changing, thus creating the challenge of keeping on top of emerging trends and maintaining a presence across various channels, while you also have…
How do you make a connection with your clients that goes beyond skin deep? How can they benefit from your talent and guidance beyond the four walls of your treatment…
Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big…

Learn What Your Clients Really Want

Written by Monique Enriquez, C.N.H.P.
When it comes to skin care needs and solutions to skin issues, the professional needs to find out what a client actually "wants versus needs." In our industry, the focus…

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Featured Company

  • Viktoria De’AnnViktoria De’AnnDescription: Viktoria De’Ann was founded on a single premise…To maintain health by researching, evaluating, and employing Active Natural Biological Peptide Messengers. In 2002 Viktoria De Ann initiated the formulation of professional cosmeceuticals employing unique pe ...

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AIA Featured School

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...