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by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII When skin care professionals create their spa's image, they are often convinced that it could not…
Successful spa events are the result of months of preparation. It is not uncommon for an average spa to spend 20 percent of their total marketing budget on events. During…
Siren & Proper's lash lounge and brow bar is the trendiest boutique salon in Grand Rapids, Mich. Located on a busy downtown street, Siren & Proper was the first salon…
When skin care professionals perform a skin analysis, they often use a magnifying lamp to survey the skin for moisture loss, dehydration, fine lines, elasticity, macules, papules, hyperpigmentation, telangiectasia, couperose,…
The use of equipment in aesthetics dates back to the 1930s, when Europeans began using electricity as a standard part of skin care treatments. Today, there are endless pieces of…

Benefits of a Spa Loyalty Program

Written by Kelly Richardson
It is easier to generate repeat business from existing clientele than it is to create new business from strangers. Thanking clients on a regular basis for being loyal can ensure…
Top Spa is a luxurious, rooftop retreat that is situated atop the legendary La Concha Hotel & Spa in Key West, Fla. This spa offers panoramic views of the destination’s…
From the moment a prospective client comes across a spa’s website or calls an establishment, a first impression is made. While something initially attracted them to the spa, how long…
Although customer service is a common term, what does it mean to those for whom it is intended? Despite the numerous definitions of what customer service is, it is not…

SEO Approaches for the Spa

Written by Kathryn Leverette, L.E.
Search engine optimization (SEO) is essentially free advertising on the biggest and most effective advertising space on the planet. It is the art and science of how to increase visibility…
The increasing integration of spa, wellness, and the medical profession creates a symbiotic connection directed towards a more holistic approach to healing and health. As spa trends change professionals are…
As the only full-service, oceanfront spa in Northeast Florida, The Spa at One Ocean Resort & Spa is Northeast Florida’s chicest beachfront boutique resort in Atlantic Beach. This spa touts…

Going Green: A simple Guide to Social Responsibility in the Spa

Written by Melissa M. Montalvo, co-founder of Pink Horizons Botanical Skin Care
The spa industry has long had the ability to make a positive impact on the planet. There is no better time than now to ‘go green’ in the spa, given…
Planning a wedding can be a very stressful experience. From picking the venue to writing vows, brides-to-be often have numerous tasks to attend to and often plan for months to…
As the aesthetic industry looks for new ways to keep the interest of their clients, many skin care professionals are looking to spruce up their treatments and party offerings. Professionals…

Opening a Medical Spa on a Budget

Written by oie Torvend, L.E.
Opening a medical spa on a budget is possible with careful planning and research by the physician and the on-staff skin care professionals. Collectively, the team must have a cohesive…

Promote Wellness Through Retail

Written by Jenny Hogan, media director at Marketing Solutions, Inc.
Dramatically boost spa revenue with a simple shift in mindset.A simple shift in focus and mindset will make all the difference in a spa’s revenue potential. According to retailing experts,…
The International Coaching Federation defines coaching as partnering with clients in a thought-provoking and creative process that inspires them to maximize their personal and professional potential, which is particularly important…
When it comes to increasing retail sales in the spa, it is vital for skin care professionals to create a positive customer experience. Creating a delightful experience for the client…

Maximizing Meeting Times

Written by Mike Lewis
Regularly-scheduled staff meetings with employees in the workplace can be one of the most powerful business tools. When managed effectively, staff meetings will build trust and morale, increase productivity, provoke…
 Clients do not go to a spa without a reason. While there are walk-in clients that come by just to browse around, refresh their products, book appointments, and look for…
Shankara Ayurveda Spa at the Art of Living Retreat Center is becoming one of the top Ayurvedic spas in North America. Based on a mountaintop outside Boone, N.C., Shankara Ayurveda…
Just as there is no such thing as a perfect relationship, there is no such thing as a perfect company. As leaders, it is important to acknowledge missteps and opportunities…
From using homecare products to a variety of professional treatments, people spend a lot of money to be hair free. Take commercials, for instance, which range from shaving to waxing…
Skin So Sweet is a boutique skin care salon located in Huntington Beach, Calif. This salon offers sugaring services, facial treatments, and spray tanning services. Skin So Sweet has a…
Whether you are just starting your social media marketing or have been at it for a while, you may be looking for ways to grow your following and deepen engagement…
Whether you are a startup spa, an established medical practice, or an independent skin care professional, you know that active client engagement is vital to your success. Without question, reaching…

Creating Effective Customer Service

Written by Lyn Ross, L.M.E.
Aspa can have an unbeatable line of products and services, employ the most skillful and dedicated skin care professionals, and generate the sort of profits that can make the most…
Hôtel Plaza Athénée is home to Spa Valmont, the only luxury hotel spa in New York City to exclusively carry the Valmont Cosmetics skin care line.
Leading a team takes more effort than simply hiring the right players. It involves keeping the right players and motivating and inspiring them to do their very best. Excited, eager,…

Customer Satisfaction Surveys

Written by Antonia Schreiber, L.M.T.
A survey is an individual’s or organization’s attempt to collect data on anything from satisfaction of service to personal information, such as gender, age, or profession.
Amazing You Day Spa opened two years ago by Gladys Allen in the hopes of gaining at least 1,000 clients. Allen was pleased to see that goal quickly exceeded as…
If you have never heard of UX, read closely. As a skin care professional, you are probably in the UX business right now without knowing it. But embracing the concept…
Trips to the spa are a client’s favorite way to nurture themselves from external stressors, regardless of the season. Whether life has them down, they need an escape, or they…
Southern California’s leading spas, Spa Gregorie’s Day Spa & Salon (Newport Beach and Rancho Santa Margarita) transcends the traditional luxury spa experience with a unique blend of professional services designed…
Bacteria can come in many different shapes and sizes with varying degrees of severity. It is important to note that not all bacteria are bad, as many of them are…
As the holiday season approaches, clients are looking to the spa for the perfect gift. Look no further than DERMASCOPE’s product guide, which highlights festive gift sets that are available…
Many of the changes a woman’s body undergoes during pregnancy are obvious, the most obvious being an expanding abdomen. Some women will also experience morning sickness, food cravings and aversions,…
The holiday rush will begin the moment the last Jack-O-Lantern has been stowed away in the closet. While many look forward to the holidays, for some, the onslaught can be…
Marketing a business does not have to be complicated, expensive, or time consuming. Most business owners can get so caught up in daily operations and multi-tasking, that marketing either gets…

Rev Your Revenues with Retailing The Benefits of Marketing Product in the Spa

Written by Ann McDonnell, president and founder of EcoGenics Active Botanical Skin Care
Chances are that clients leave the spa with their appearance and health improved, a decreased level of stress, and an elevated sense of self-esteem.

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Featured Company

  • LYCON USALYCON USADescription: LYCON was established in Australia in 1978, by internationally acclaimed beauty therapist Lydia Jordane. LYCON waxes enjoy a well deserved reputation as the Crème de la Crème of hair removal waxes around the world, trusted as the wax of choice in top sp ...

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AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...