Whether a busy spa leader, front desk agent, or multi-talented aesthetician, a spa professional’s role involves multitasking! It requires focusing on managing schedules, inventory, events, and finances, as well as satisfying spa guests. A professional’s co-workers often look up to them and mirror their attitude and energy. Whatever their role at the spa, each team member is an integral part of the team and their…
Hands are recognized as a major vehicle for transmission of infection in both the healthcare and the spa or clinic settings. It is necessary for good hygiene practices to be in place so they can interrupt any transmission of micro-organisms. Good hygiene can also remove micro-organisms acquired after touching a client. These procedures are very simple and spa professionals can use soap and water and…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to promote safe summer skin care! Do not let the weather be the only thing that heats up during these warm, summer months. Through specific, seasonal marketing focused on sun and summer skin care, professionals can…
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring retail space erodes the bottom line. If a spa is making less than 10 percent of gross sales from retail, it is neglecting both retail space and profit potential. With training, a spa can realize…
Every business owner has, at some time, been told that they need a strategic plan to grow their business. Many owners have taken the time to build such a plan. Most of those plans ended up in a drawer somewhere never to be read again. In reality, every business owner needs a tactical plan to grow their business. The reason: a strategic plan says, “this…
Santé Aesthetics & Wellness is a one-of a-kind facility that offers holistic health care and medical aesthetics in a serene, urban oasis. Santé provides naturopathic primary care, including holistic dermatology, minor surgery, medical weight loss, and hormone management. In addition, Santé also offers acupuncture, massage therapy, holistic aesthetic practices and medical aesthetics. All these services are offered under one roof along with a gorgeous spa…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the female-dominated world of personal care is uncomfortable for many men. Many are skeptical unless treatments and services are gender-specific for their care. If they are not convinced early on that there is a better way…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping for immediate improvement, but seeing true change usually takes time. It is important to set proper expectations to ensure a happy client. The more immediate changes a client will notice when beginning a new skin…
The average income of an aesthetician is about $30,000 annually, with the high end of the spectrum being closer to $200,000. In order to reach a higher income tier, skin care professionals often incorporate body treatments, devices, and wellness options into their practices. But, is the introduction of these services for everyone? What are the needed demographics to grow this type of business? In today’s…
Marketing is an integral part of every business, but most importantly, of a small business. Professionals do not need an advanced degree in marketing from a top tier school in order to succeed as a business owner. Deciding to venture off and be self-employed is a difficult choice to make, but it can be very rewarding. To best prepare before taking the plunge, write a…

10 Things About…Homecare Routines

Written by Ashley Stowers
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in throughout their treatments. Homecare routines are crucial for the client’s long-term results, for an aesthetician’s books, and for successful retailing – which can make a huge impact on income. Yet, making product recommendations for clients…
When I started my blog in 2009, my intention was to educate others on how best to care for their skin by separating facts from fiction. What was revealed to me over time was how many aestheticians from around the globe have used my information as continuing education in their own aesthetics practices. Along with other posts I have written exclusively for aestheticians, here are…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive facials or other spa services, but they will repeatedly return if a professional gives them an experience that wows them. Building a rapport with clients and understanding their skin care…

Beauty and Wellness is in their Blood: Incorporating IV Lounges

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a patient through a hollow needle inserted in the arm. An IV can be used to rehydrate the body, deliver vitamins and nutrients directly into the blood stream – bypassing the digestive tract – or as…
Located in Bingham Farms, Michigan, FACE Skincare~Medical~Wellness is a state-of-the-art, award-winning rejuvenation destination that has been operating for over 14 years. The skin and wellness clinic is one of the most extensive, integrative beauty and wellness clinics in the country with advanced technologies and techniques that create beauty from the inside out. Founded in 2004 by Holly Cutler, “America’s Skin Saint” and celebrity aesthetician, and…
The chemistry for understanding delivery pathways for the application of topical skin care products is found in the pharmaceutical industry. Cosmetic chemistry follows this model when compounding for transdermal application of a product. Drugs (pharmaceutics) and cosmetics have similar routes for transdermal delivery. It is essential for professionals to have an understanding of the physiology of the skin and how a formulation enters the epidermis.
“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Rishika Jain This well-known quote applies to diet, exercise, and success, as well as the health of skin. The secret to clear, glowing skin lies, not simply in the products used, but in the routine with which they are used. A…
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that mothers carry a great deal of stress and often put their own wellness and skin care at the bottom of their priorities list. Mother’s Day is the perfect time for spas to celebrate and spoil…

Price Does Matter

Written by Holly Cutler
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society and cameras and videos now show imperfections that people may have not seen before. Camera filters show the potential for people to look airbrushed and perfect, leading them to want that look in real life.…

Legally Beautified: Understanding Medical Spa Regulations

Written by Erin Lucie, DNP, APRN, FNP-C
Each of the 50 states has their own medical practice act that dictates the “who and how” of a medical spa. It can be confusing and hard to consistently comply with these regulations, but it is worth it for a medical spa owner and employee to be ahead of the game and stay abreast of the rules and regulations. The boards that skin care professionals…
The value of the global anti-aging market is expected to reach $331 billion by 2021 and, according to Reuters, the industry saw a two percent year-over-year growth in the number of cosmetic procedures performed in the United States in 2017. Needless to say, the aesthetic marketplace is booming. It is also known that the industry has never been more competitive. Fueled by the whiplash effect…

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  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...