“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m…
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment.…

Round 2: Brand Conditioning

Written by Delilah Matos
Just like we condition our minds and bodies, our businesses and the brands we create are no different. In fact, the two often go hand in hand. As a business…

Business Booms! Knowing When to Hire Additional Staff

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
As consultants, we work with medical spas, day spas, and medical practices across the country. One of the questions we are most often asked is, “how do I know it…

5 Tips for a Savvy Marketing Calendar

Written by Barry Eichner and Jenni Nagle
You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to…
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden Ticket,” also known as your state license. As you ponder your options, you decide that…
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working…

How to Become a Medical Aesthetician

Written by Terri A. Wojak, L.E.
The term medical aesthetician is not recognized by regulating boards, since there is no separate or advanced licensure to become a medical aesthetician. When discussing, medical aesthetician simply refers to…

Medical Aesthetics: The Rise of Injectables

Written by Erin Lucie, D.N.P., FNP-C
Injectables are a fast-growing sector of the aesthetics industry. Whether interested in adding these services to the spa or simply seeking a better understanding in order to aid clients who…
An aesthetic professional who does not have in-depth medical training in physiology means an increased risk for side effects and poor results and could result in permanent problems from injectables,…
To stand out in the flood of e-mails clients receive, businesses should employ impactful subject lines that encourage opens by inviting clients into the space for personalized experiences.In today’s highly…
Nestled in the foothills of the Sangre de Cristo mountains in New Mexico and a short drive from Santa Fe’s downtown is Ten Thousand Waves Japanese Spa and Resort. A…
Offering a broad range of skin care products is a great way for a spa to increase its retail revenue. Types of products to focus on include: facial care for…

Get the Picture: The Benefits of Using Imaging in the Spa

Written by Austin James Michael Podowski
It’s been said an image is worth a thousand words. In the case of the spa, a client’s first consultation and first before pictures can even be worth thousands of…

What to Know When Buying or Leasing A New Office Space

Written by Mara Shorr, BS, CAC II – XIV and Jay A. Shorr, BA, MBM-C, CAC I - XIV
Opening a new office is an incredibly exciting time! You’re going out on your own, hanging up your sign, hiring a team, and seeing clients on your terms. There is…
Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie…
Whether you are a newly licensed aesthetician or have been in practice for some time, you may be one of the many skin care professionals whose dream is to run…

Round One: Visualizing Victory

Written by Delilah Matos
Visualizing success can easily be viewed with skepticism. However, keep in mind that for generations, it has been a common practice among athletes, entertainers, and entrepreneurs. Many have been using…

Relax Clients, Not Standards

Written by Susan Preston
A spa should be a relaxing place for all clients. Women and men enjoy being pampered and taking a break from stress. As life becomes more hectic, the role of…
“If you fail to plan, you plan to fail” is a well- known quote that applies to almost any situation in life, but it is especially true in business. If…
Award-winning Forbes Travel Guide Four Star SpaHalekulani in Hawaii features authentic and traditional Polynesian therapeutic rituals, along with a new Embracing the East menu. SpaHalekulani is committed to health and…
When staff members can tell customers a story about their first-hand experience with a product, they will be more confident in selling it. Two decades ago, before the modern internet…
The successful spa or skin care salon cannot afford to allow reachable income to slip by throughout the day. Every effort must be made to maximize productivity, without harming service…
Countless men and women become successful in the beauty and skin care industry. In fact, there is a huge membership in the $100,000 club. But, there is a catch. If…
What is gender bias? Gender bias is prejudice shown against a person because of their gender. Recently, gender has become a heightened topic. When googled, “gender bias” results in over…
The Greenbrier Spa has been a destination since 1778, with visitors from around the region coming to “take the waters” of the curative natural springs. Today, guests still enjoy the…
In the heart of Minneapolis, Minnesota, reVamp Salon Spa has been touted as an oasis, featuring award-winning services that deliver nutrients needed for optimal health and vitality to hair, skin,…
Two things that set aestheticians apart from any department store salesperson or direct sales representative are training and use of client education. Yet, many do not use their expertise to…
When it comes to spa improvement and taking the next steps for better business, many spa professionals struggle with knowing where to begin. Here are a few simple strategies that…
From crunchy leaves to crisp air, warm cider to brisk hayrides – there are so many things to love about fall! And, though the hype and heat of summer may…
There are many properties of skin, including hydration, sebum content, elasticity, melanin content, and more, which need to be well understood to treat clients properly. Barrier function of the skin…
Mission statements have a bad rap. Many people consider them philosophical fluff that businesses add to their employee manuals and marketing literature to put forth a memorable first impression. That…
The Elements Spa at the Clarion Hotel Stockholm, in Stockholm, Sweden, is perfect for combining a spa visit with a trip to the big city. The spa is more peaceful…
The skin care industry is certainly a crowded market and it can be tough for entrepreneurs to find their niche. On the other hand, it is rich with endless possibilities…
Every licensed aesthetician, whether employed by a spa or managing a solo practice, will be confronted with the hard facts about career business. From marketing to banking, inventory control to…
As the summer is a busy season, it is an important time to ensure that spa managers establish a procedure and response plan to handle any customer complaints that may…
Custom skin care is a trend that has gained momentum rapidly over the past decade. Often, skin care is formulated, marketed, and delivered according to basic skin types – oily,…
It is probably safe to say that aestheticians often struggle with their professional relationships with dermatologists in their town. While society has deemed them as the foremost experts in the…
Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and…
Part recovery center, part hydrotherapy playground, part new-age ashram, The Standard Spa in Miami Beach, Florida reimagines the modern spa experience. A hydrotherapy paradise complimentary to hotel guests, the spa…
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and…

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  • LYCON USALYCON USADescription: LYCON was established in Australia in 1978, by internationally acclaimed beauty therapist Lydia Jordane. LYCON waxes enjoy a well deserved reputation as the Crème de la Crème of hair removal waxes around the world, trusted as the wax of choice in top sp ...

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AIA Featured School

  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...