As the summer is a busy season, it is an important time to ensure that spa managers establish a procedure and response plan to handle any customer complaints that may arise. Completely eradicating guest complaints is impossible, but there are several steps that can help to prevent and minimize the level of complaints while helping to ensure each individual client’s needs are being addressed. Additionally,…
Custom skin care is a trend that has gained momentum rapidly over the past decade. Often, skin care is formulated, marketed, and delivered according to basic skin types – oily, dry, sensitive, mature, combination, and so forth. While certain skin symptoms, like dryness or uneven tone and texture, might have similar general causes, how and why those symptoms manifest may vastly differ from person-to-person based…
It is probably safe to say that aestheticians often struggle with their professional relationships with dermatologists in their town. While society has deemed them as the foremost experts in the area of skin, many aestheticians know about treatments and concepts that are highly effective and excellent alternatives to their traditional, pharmaceutical approaches. Moreover, there are real advantages to the time and personal connection that most…
Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and services, because many current and potential clients are constantly searching online to learn about the services a spa provides and the products it sells. The ways clients are interacting with a spa are changing. Sixty-seven…
Part recovery center, part hydrotherapy playground, part new-age ashram, The Standard Spa in Miami Beach, Florida reimagines the modern spa experience. A hydrotherapy paradise complimentary to hotel guests, the spa features a Turkish-style hamam, aroma steam room, Roman waterfall hot tub, Finnish sauna, arctic plunge, treatment baths, mud lounge, and infinity pool. It is also a hub for classes taught by world-class yogis and instructors,…
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and even forgotten. What can be done to ensure that a spa is able to capture the client’s attention? For starters, aversion is one of the largest reasons that clients do not connect with a brand.…
The TCM Health Spa with the Turtle Spa Concept® is the latest addition to the renowned spa world of Schloss Elmau. It is based on a combination of the spa’s offerings and strategies from Traditional Chinese Medicine (TCM). Western medicine often does not take heed to disorders until there have already been changes in the organism. In contrast, TCM notes even the subtlest signs of…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to promote safe summer skin care! Do not let the weather be the only thing that heats up during these warm, summer months. Through specific, seasonal marketing focused on sun and summer skin care, professionals can…
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring retail space erodes the bottom line. If a spa is making less than 10 percent of gross sales from retail, it is neglecting both retail space and profit potential. With training, a spa can realize…
Every business owner has, at some time, been told that they need a strategic plan to grow their business. Many owners have taken the time to build such a plan. Most of those plans ended up in a drawer somewhere never to be read again. In reality, every business owner needs a tactical plan to grow their business. The reason: a strategic plan says, “this…
Santé Aesthetics & Wellness is a one-of a-kind facility that offers holistic health care and medical aesthetics in a serene, urban oasis. Santé provides naturopathic primary care, including holistic dermatology, minor surgery, medical weight loss, and hormone management. In addition, Santé also offers acupuncture, massage therapy, holistic aesthetic practices and medical aesthetics. All these services are offered under one roof along with a gorgeous spa…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the female-dominated world of personal care is uncomfortable for many men. Many are skeptical unless treatments and services are gender-specific for their care. If they are not convinced early on that there is a better way…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping for immediate improvement, but seeing true change usually takes time. It is important to set proper expectations to ensure a happy client. The more immediate changes a client will notice when beginning a new skin…
The average income of an aesthetician is about $30,000 annually, with the high end of the spectrum being closer to $200,000. In order to reach a higher income tier, skin care professionals often incorporate body treatments, devices, and wellness options into their practices. But, is the introduction of these services for everyone? What are the needed demographics to grow this type of business? In today’s…
Marketing is an integral part of every business, but most importantly, of a small business. Professionals do not need an advanced degree in marketing from a top tier school in order to succeed as a business owner. Deciding to venture off and be self-employed is a difficult choice to make, but it can be very rewarding. To best prepare before taking the plunge, write a…

10 Things About…Homecare Routines

Written by Ashley Stowers
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in throughout their treatments. Homecare routines are crucial for the client’s long-term results, for an aesthetician’s books, and for successful retailing – which can make a huge impact on income. Yet, making product recommendations for clients…
When I started my blog in 2009, my intention was to educate others on how best to care for their skin by separating facts from fiction. What was revealed to me over time was how many aestheticians from around the globe have used my information as continuing education in their own aesthetics practices. Along with other posts I have written exclusively for aestheticians, here are…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places where potential clients can receive facials or other spa services, but they will repeatedly return if a professional gives them an experience that wows them. Building a rapport with clients and understanding their skin care…

Beauty and Wellness is in their Blood: Incorporating IV Lounges

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a patient through a hollow needle inserted in the arm. An IV can be used to rehydrate the body, deliver vitamins and nutrients directly into the blood stream – bypassing the digestive tract – or as…
Located in Bingham Farms, Michigan, FACE Skincare~Medical~Wellness is a state-of-the-art, award-winning rejuvenation destination that has been operating for over 14 years. The skin and wellness clinic is one of the most extensive, integrative beauty and wellness clinics in the country with advanced technologies and techniques that create beauty from the inside out. Founded in 2004 by Holly Cutler, “America’s Skin Saint” and celebrity aesthetician, and…
The chemistry for understanding delivery pathways for the application of topical skin care products is found in the pharmaceutical industry. Cosmetic chemistry follows this model when compounding for transdermal application of a product. Drugs (pharmaceutics) and cosmetics have similar routes for transdermal delivery. It is essential for professionals to have an understanding of the physiology of the skin and how a formulation enters the epidermis.

Featured Company

  • Viktoria De’AnnViktoria De’AnnDescription: Viktoria De’Ann was founded on a single premise…To maintain health by researching, evaluating, and employing Active Natural Biological Peptide Messengers. In 2002 Viktoria De Ann initiated the formulation of professional cosmeceuticals employing unique pe ...

Business

AIA Featured School

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...