When I started my blog in 2009, my intention was to educate others on how best to care for their skin by separating facts from fiction. What was revealed to…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places…

Beauty and Wellness is in their Blood: Incorporating IV Lounges

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a…
Located in Bingham Farms, Michigan, FACE Skincare~Medical~Wellness is a state-of-the-art, award-winning rejuvenation destination that has been operating for over 14 years. The skin and wellness clinic is one of the…
The chemistry for understanding delivery pathways for the application of topical skin care products is found in the pharmaceutical industry. Cosmetic chemistry follows this model when compounding for transdermal application…
“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Rishika Jain This well-known quote applies…
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that…

Price Does Matter

Written by Holly Cutler
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society…

Legally Beautified: Understanding Medical Spa Regulations

Written by Erin Lucie, DNP, APRN, FNP-C
Each of the 50 states has their own medical practice act that dictates the “who and how” of a medical spa. It can be confusing and hard to consistently comply…
The value of the global anti-aging market is expected to reach $331 billion by 2021 and, according to Reuters, the industry saw a two percent year-over-year growth in the number…
Spring is the season that celebrates life, growth, and new beginnings. It is the perfect time of year for professionals to check in on their yearly goals, spa strategies, and…
Udånder is a Scandinavian-style spa that incorporates steam, sauna, massage, facials, and bath and foot soaks. They are in their third year of business and have grown every year since…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII When most skin care professionals first opened their spas, they were probably in one of two…
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning…
Tradeshows are a one-stop shop for exploring the skin care industry, connecting with other professionals, and learning! Tradeshows are an amazing opportunity to acquire all sorts of tools to grow…

10 Things about Product Labels

Written by Beth Kenerson, managing director of the Esthetician Success Lab™
Cosmetic labeling can be a dimly lit rabbit hole of ifs, ands, and buts, particularly if skin care professionals are getting better acquainted with ingredients, product formulation, and regulatory language.…

Create an Express Bar Experience for Teens

Written by Lydia Sarfati, President and founder of Repêchage
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that…
Anyone with modest experience setting and pursuing goals can confirm that unexpected obstacles are part of the process. These obstacles often represent delays, detours, forks in the road, or even…
Red Mountain Resort’s Sagestone Spa & Salon showcases a finely-tuned therapy menu that provides rejuvenation and restoration. Through the continued development of new experiences and treatments, Red Mountain, with Sagestone…

Understanding Spa Product Labels

Written by Heather Kreider, L.E., R.N.
Spa product labels need to be more than just pretty; they also need to comply with regulations, specifically those set forth by the Federal Food, Drug, and Cosmetic Act (FD&C…

5 Ways Humor Can Boost Your Business

Written by Boldijarre Koronczay, president of Eminence Organic Skin Care
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who…
Why should I keep training my employees when they quit so quickly afterwards?” This is an often heard and, on the surface, reasonable response from spa managers when asked how…
Spa owners and managers face daunting challenges and difficult decisions every day that affect how well their spas can compete with their competitors. From hiring staff and meeting budgets to…
Tribeca Beauty Spa, downtown New York City’s destination for beauty and pampering, is located in the heart of the Triangle Below Canal (TriBeCa) neighborhood. The spa has been a favorite…
Choosing the Best Chemical Exfoliant for Each Client Chemical exfoliants have been some of the oldest, most recognizable, and helpful cosmetic ingredients in skin care and their popularity and usefulness…
New Jersey’s award-winning salon and spa, Bangz Salon and Wellness spa, is in Montclair, New Jersey and has an expansive array of spa services that include massages, facials, waxing, manicures,…
How to use technology for special events to increase engagement, sales, and loyalty Offices, spas, and clinics looking for new and exciting ways to attract and retain clients do not…
Like many business owners, I have tried just about everything over the past decade when it comes to marketing. When I consider how and where I have spent my advertising…
  Holiday seasons are a great opportunity to revamp and redirect focuses onto certain treatments and products in order to drum up extra sales, as well as keep clients engaged.…
With today's competitive spa industry, it is essential to have an up-to-date and modern website that clearly represents the business and all services offered. Skin care professionals are in the…
Running a service business without an effective retention marketing plan is like filling a bucket that has holes in the bottom. A company with a low retention rate will spend…
The Miami International Congress of Esthetics and Spa tradeshow is here! Stop by these booths to see the latest products from industry leaders.
I ncreasing revenue is important for skin care professionals and their business. Sales are not always skin care professionals’ strongest suit, but incorporating smart marketing strategies can help them and…
One of the first things I tell attendees at any of my presentations about digital marketing is that it is very similar to dating! Many attendees laugh, a few agree,…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Before attempting to figure out how to draft a contract, it is important to understand what…
Sales are never easy. Torn between the desire to please clients and make money, skin care professionals often appear needy or too aggressive if they do not practice a well…
While deep, restorative relaxation is the norm at Zianna Wellness, the facility now offers guests an even higher level of rejuvenation with the introduction of life-enriching programs designed to bring…
As the science of skin care evolves and formulation technology improves, the lines between medicine and aesthetics are blurring. Although the licensed aesthetician has more tools in their hands to…
Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased; in fact, one could argue that medical aesthetics has become nearly as…
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation…
Omari Beauty Bar is a holistic-based boutique spa located on Orcas Island in the Pacific Northwest, off the coast of Washington state. Being the first of its kind on the…

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Featured Company

  • LYCON USALYCON USADescription: LYCON was established in Australia in 1978, by internationally acclaimed beauty therapist Lydia Jordane. LYCON waxes enjoy a well deserved reputation as the Crème de la Crème of hair removal waxes around the world, trusted as the wax of choice in top sp ...

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AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...