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Most aestheticians love their job; they live, breath, and constantly discuss their work. Their vacations are spent at skin care shows, and their gifts to friends and family are free treatments. But they usually have a favorite service they do, and most have at least favorite one that they dread when they see it on their book. During my research for this article, I asked…
What’s new? What’s now? What’s hot? What’s not? Have you asked yourself these questions lately? If you’re looking to sustain, grow, or expand your business in 2008, these questions should be on your mind. I started thinking about this in June of this year! As this year comes to an end and the new year approaches, it is an important time to evaluate where you…
Theory of Corporate and Business Planning, Conflict Resolution, Human Resource Managers, verbal and written reprimands and warnings, OSHA, ADA, and ACLU are all important topics when it comes to owning a business. After pondering these topics for oh… 15 seconds, I came to realize that the main reason we became business owners is because we love the industry and are passionate about our work. The…
Bosses! Just saying the word can send chills up one’s spine. Our direct supervisor is the one person who can be the biggest ally in our career or make our lives miserable. When it comes to employment, there will always be someone there who is the boss! The Cheerleader Some bosses are always nice and happy with a peppy, cheerleader-type attitude. They don’t like confrontation.…
Imagine this scenario… you’ve had a long day behind the chair with facials and bikini waxes scheduled one right after another. Your feet are tired; your neck hurts… even your hair feels like complaining. You’re dying for some relaxation and pampering of your own and can’t wait for your next appointment with your favorite massage therapist. Now towards the end of your shift, you’re sitting…
I love to travel... so much in fact that most of my extracurricular reading and television viewing somehow involves learning about other places around the world. I read about romances and restaurants in foreign lands. I watch shows that detail the sights, sounds, and foods of other locales. When I am having a less than perfect day at home, I often perk myself up by…
There is hardly a day spa or salon/spa business today that doesn’t offer dozens of services, service packages and hundreds of products for retail. On top of that, most businesses have several staff charged at various rates for a range of services. In addition, a client coming in for a service package may see several different staff and require the use of more than one…
The industry has been abuzz for the last few years about Light Emitting Diodes (LED, also known as Photodynamic Therapy or Light Therapy) for acne clients, but what does it truly mean to the aesthetician in daily practice? First of all, it is best to understand the terms we talked about above, so that as a professional there is no confusion when talking with manufacturers,…
Let’s start with a very pertinent question. Is it your belief that a baby boomer’s primary concern today is how to look younger and feel better? If so, wouldn’t you want to position yourself as an expert in this burgeoning market? By incorporating an array of facial machines into your practice, you can immediately set yourself apart and raise your status in the increasingly competitive…
Communication is key in any relationship: our husband, wife, family, and friends. It is paramount in your business relationships as well. When was the last time you sat down and actually sent a hand written thank you note to a new or regular salon/spa guest to thank them for their business? In these days of cell phones, World Wide Web, Blackberry (which I thought was…
Sanitation is important, but there are often little things that can be overlooked when maintaining your facility. Unfortunately, there have been specific instances where the lack of sanitation has resulted in the spread of illness and disease. When proper sanitation measures are not followed, there can be fines issued to owners and licensees, which can lead to the closing of establishments. Many of you may…
You’re finally enjoying a few days away, and you decide to take part in what your valued clients experience as they visit your spa on a regular basis. A phone call later and you’re heading to the best spa in town. Lady luck prevails, because the facial treatment blows you away. Since you can’t take the service provider home with you, at least you can…
E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring to your spa. E-newsletters encourage vital marketing when they are forwarded by readers. They establish your credibility in the marketplace, and put you ahead of the competition. Most importantly, an informative, insightful newsletter will keep…
Bring the spa experience to your clients, via a mobile day spa. It is the popular craze of pampering guests at their doorstep these days. A mobile spa is comprised of a network of traveling spa professionals and offers the essentials in day spa treatments such as facials, massage, bridal hair and make-up, body treatments, manicures, and pedicures, all with an atmosphere of tranquility created…
Have you ever sat and wondered about your profession? Are you aware that you are in one of the best professions? Did you know that it offers an incredible number of opportunities?Many of us, when we graduate from aesthetic school, cannot wait to find a job to do facials, whether that is in a salon or spa. All we do is think and think about…
Cultivating your entrepreneurial spirit is vital to your success as a spa owner. You can become a successful entrepreneur if you have motivation, willingness to learn, and a positive spirit. The motivation to starting your own spa requires an entrepreneurial spirit, a spirit that is within each of us. For some, it may be a dying ember that needs to be sparked, while in others…
Dear Readers and Fans, As we all know, the profession of aesthetics is all about embracing progress both internally and in the world of technology. And, as we encourage positive change in our clients so must DERMASCOPE work to update and improve what it bring to its many loyal subscribers. For 2007 the editors have planned a new and refreshing format for educational content and…
When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.” Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time. Fortunately,…
When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.” Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time. Fortunately,…
For many of us, it was a complete surprise to learn upon graduation from aesthetics school that we were not adequately trained to compete in the rapidly-changing world of aesthetics. We discovered that we were entering our new careers without the competitive edge. To make matters worse, we found that the field of aesthetics was under increasing attack by the medical profession… and for good…
Aesthetics has come a long way in the U.S. since licensed professionals had to spell ‘aesthetics’ for those who asked ‘what do you do?’ Clients know what aesthetic services are now, and many have placed them firmly into their lifestyle must-haves. Due to this populartity, aesthetic schools are filled with students excited to join our profession, and committed aestheticians graduate with the fundamentals for practicing…

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