Every licensed aesthetician, whether employed by a spa or managing a solo practice, will be confronted with the hard facts about career business. From marketing to banking, inventory control to…
As the summer is a busy season, it is an important time to ensure that spa managers establish a procedure and response plan to handle any customer complaints that may…
Custom skin care is a trend that has gained momentum rapidly over the past decade. Often, skin care is formulated, marketed, and delivered according to basic skin types – oily,…
It is probably safe to say that aestheticians often struggle with their professional relationships with dermatologists in their town. While society has deemed them as the foremost experts in the…
Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and…
Part recovery center, part hydrotherapy playground, part new-age ashram, The Standard Spa in Miami Beach, Florida reimagines the modern spa experience. A hydrotherapy paradise complimentary to hotel guests, the spa…
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and…
The TCM Health Spa with the Turtle Spa Concept® is the latest addition to the renowned spa world of Schloss Elmau. It is based on a combination of the spa’s…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to…
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring…
Every business owner has, at some time, been told that they need a strategic plan to grow their business. Many owners have taken the time to build such a plan.…
Santé Aesthetics & Wellness is a one-of a-kind facility that offers holistic health care and medical aesthetics in a serene, urban oasis. Santé provides naturopathic primary care, including holistic dermatology,…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping…
The average income of an aesthetician is about $30,000 annually, with the high end of the spectrum being closer to $200,000. In order to reach a higher income tier, skin…
Marketing is an integral part of every business, but most importantly, of a small business. Professionals do not need an advanced degree in marketing from a top tier school in…

10 Things About…Homecare Routines

Written by Ashley Stowers
Succeeding as an aesthetician takes hard work. It starts with getting the client in, servicing them, and then recommending a solid homecare routine that will continue the work put in…
When I started my blog in 2009, my intention was to educate others on how best to care for their skin by separating facts from fiction. What was revealed to…
Learning how to immediately identify a new client’s personality type can gain professionals a lifetime customer by anticipating their needs and exceeding their expectations. There are a plethora of places…

Beauty and Wellness is in their Blood: Incorporating IV Lounges

Written by Cheryl Whitman, founder and CEO of Beautiful Forever Aesthetic Business Consulting
Private IV clinics, specializing in treating hangovers, jetlag, and dehydration, are popping up more and more. An IV is a solution which is infused directly into the bloodstream of a…
Located in Bingham Farms, Michigan, FACE Skincare~Medical~Wellness is a state-of-the-art, award-winning rejuvenation destination that has been operating for over 14 years. The skin and wellness clinic is one of the…
The chemistry for understanding delivery pathways for the application of topical skin care products is found in the pharmaceutical industry. Cosmetic chemistry follows this model when compounding for transdermal application…
“You will never change your life until you change something you do daily. The secret of your success is found in your daily routine.” Rishika Jain This well-known quote applies…
Shuffling kids to and from gymnastics, tackling mountains of laundry, preparing Pinterest-worthy birthday parties, and conquering the world one piano recital at a time – it is no secret that…

Price Does Matter

Written by Holly Cutler
The aesthetic industry is a multibillion dollar industry that continues to grow as the ever-increasing demand for self-perfection continues to rise. Social media has led to a more self-focused society…

Legally Beautified: Understanding Medical Spa Regulations

Written by Erin Lucie, DNP, APRN, FNP-C
Each of the 50 states has their own medical practice act that dictates the “who and how” of a medical spa. It can be confusing and hard to consistently comply…
The value of the global anti-aging market is expected to reach $331 billion by 2021 and, according to Reuters, the industry saw a two percent year-over-year growth in the number…
Spring is the season that celebrates life, growth, and new beginnings. It is the perfect time of year for professionals to check in on their yearly goals, spa strategies, and…
Udånder is a Scandinavian-style spa that incorporates steam, sauna, massage, facials, and bath and foot soaks. They are in their third year of business and have grown every year since…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII When most skin care professionals first opened their spas, they were probably in one of two…
Do: Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning…
Tradeshows are a one-stop shop for exploring the skin care industry, connecting with other professionals, and learning! Tradeshows are an amazing opportunity to acquire all sorts of tools to grow…

10 Things about Product Labels

Written by Beth Kenerson, managing director of the Esthetician Success Lab™
Cosmetic labeling can be a dimly lit rabbit hole of ifs, ands, and buts, particularly if skin care professionals are getting better acquainted with ingredients, product formulation, and regulatory language.…

Create an Express Bar Experience for Teens

Written by Lydia Sarfati, President and founder of Repêchage
Teenagers have always been bombarded by peer and academic pressure, but new research is finding that teenagers are having even more difficulties than in the past. One study found that…
Anyone with modest experience setting and pursuing goals can confirm that unexpected obstacles are part of the process. These obstacles often represent delays, detours, forks in the road, or even…
Red Mountain Resort’s Sagestone Spa & Salon showcases a finely-tuned therapy menu that provides rejuvenation and restoration. Through the continued development of new experiences and treatments, Red Mountain, with Sagestone…

Understanding Spa Product Labels

Written by Heather Kreider, L.E., R.N.
Spa product labels need to be more than just pretty; they also need to comply with regulations, specifically those set forth by the Federal Food, Drug, and Cosmetic Act (FD&C…

5 Ways Humor Can Boost Your Business

Written by Boldijarre Koronczay, president of Eminence Organic Skin Care
Dwight D. Eisenhower said, “a sense of humor is part of the art of leadership, of getting along with people, of getting things done.” Busy spa professionals are leaders who…
Why should I keep training my employees when they quit so quickly afterwards?” This is an often heard and, on the surface, reasonable response from spa managers when asked how…
Spa owners and managers face daunting challenges and difficult decisions every day that affect how well their spas can compete with their competitors. From hiring staff and meeting budgets to…
Tribeca Beauty Spa, downtown New York City’s destination for beauty and pampering, is located in the heart of the Triangle Below Canal (TriBeCa) neighborhood. The spa has been a favorite…

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Featured Company

  • Vivant Skin Care, LLCVivant Skin Care, LLCDescription: Vivant Skin Care Results Are Everything Based on the work of the pioneering scientist, dermatologist, cosmetic surgeon and gold standard developer James E. Fulton, M.D., Ph.D., Vivant Skin Care’s scientifically advanced formulas target acne, aging, and ...

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AIA Featured School

  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...