In the age of technology, it is easy to become captivated by the sexy, innovative devices that have become commonplace in the modern medical spa culture. Lasers, machines, and devices were not the primary modalities used to deliver aesthetic benefits back in the mid 1990s, but today, if professionals are not able to provide skin care clients with procedures that are state-of-the-art, high technology, and…
Visible skin improvement is the holy grail of the treatment room and should be the main goal of every skin care professional. Results, after all, are the fundamental reason why a client will drive across town at rush hour, circle the block three times for a parking spot, and manage to carve roughly 90 minutes out of his or her crazy schedule. The feel good,…
The United States is a melting pot and always will be. Anyone who has done a DNA testing sample is likely to find multiple ethnic strains. Multiple heritages make it much more difficult to classify someone into one of six Fitzpatrick skin type categories. It has been said you can’t judge a book by its cover. While that may be an overused adage, it certainly…
Many individuals become aestheticians because they adore beauty and have an innate knack for bringing out the best in others. Yet, with all the natural talent in the world, if professionals do not market themselves correctly or have access to the clients who can benefit from their services, they will get lost in a sea of competition – and boy is there competition today. Not…
Whether your business currently offers makeup applications or if it’s new to your service menu, there are plenty of ways you can enhance marketing these services to clients. By utilizing these simple-to-implement suggestions, you can significantly increase spa traffic and, ultimately, increase revenue. Here are some ways you can drive more business in the spa and have a positive impact on your return on investment…

Is Your Receptionist Killing Your Spa?

Written by Mara L. Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Though most people call them the receptionist, in reality, they should be called the Director of First Impressions. Let’s be honest. This is the person who has the ability to make or break whether clients have a positive impression of your business, whether new clients schedule an appointment, and more. So, what should you look for to see if your front desk team is killing…

Round 4: Master Your Combinations

Written by Delilah Matos
Stepping out to do something different is often scary, especially in business. Understandably, fear sets in. Fear can stop us from doing great things and it can be the number one cause of self-sabotage. For example, fear of failure or loss of money often holds people back from stepping out and starting a new business or creating a new career path. Today, I want to…
As a licensed skin care professional, you made a commitment to uphold your state license, practicing only within your scope as mandated by your state. But, have you taken the time to actually think about what goes into your state’s rules and regulations? What is going on exactly at your state’s capitol? For many, the last time they thought about their state board was on…
“Spring breathes new life into the world around us.” I love this quote because it also resonates into the world of retail and prospect opportunity for the skin care professional. Needless to say, springtime is a transitional period into blissful thinking after months of cold, dry, and low-temperature weather that leaves us feeling somewhat blue and our skin looking dry, dull, and somewhat pasty. Springtime…
We’ve all heard the old saying, “Everyone loves to buy, but nobody likes to be sold.” If this statement is true, how do you grow your retail revenue without having to sell a thing? Is it really that easy to stop selling and start prescribing? If you own a professional skin revision clinic you may already be incorporating this into your spa, but if you…
Salt + Sweat is Westchester, New York’s high end wellness lounge that offers infrared saunas, infrared sauna wraps, salt therapy, massage, NuCalm meditation, and Lightstim. Whether an athlete, a parent desperately trying to keep up the juggling act, or a busy professional who is on the grind, self-care is essential to meet goals. Salt + Sweat offers innovative treatments and technologies for not only aesthetic…
In the world of massage therapy, the dreaded burnout comes in many forms. Lumbar, wrist and hand injury from repetitive use can all lead to even the most seasoned of professionals getting out of the massage business altogether. But, do not throw in the towel just yet! Learning how to use feet to deliver massage could be the answer for career longevity. While there is…
The aesthetic industry is experiencing staggering growth year after year. This means more and more competition. Staying ahead of competitors with excellent customer service is a great start. The first person who represents the business must be a well-trained professional. Positive first impressions are critical. What does the client hear on the telephone when they call the spa? COMPETITIVE ANALYSIS Consider how the spa measures…

Hiring: Avoiding Resume Red Flags

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Let’s be honest for a moment. We have sorted through more than a thousand resumes in the past month alone. What is out there? Well, it is not pretty, folks! We have heard it all: “there’s no good help in Miami,” “it’s different here in New York,” “people don’t stay in jobs here in Houston like they do in other cities.” Unfortunately, hiring great staff…
Business is built on relationships, plain and simple. Relationships directly affect a business’ bottom line, market access, and scalability. Establishing centers of influence and knowing how to harness them will help expand a business exponentially. Without them, a professional is likely to experience an abundance of missed opportunities. The expression “it’s not what you know, it’s who you know” stands true through the test of…
In the not too distant past, if a man propositioned a woman and it was unwelcome, she simply slapped him or told him to eat dirt or go somewhere else. Nowadays, people often go directly to their attorney when they feel there has been an improper suggestion in a business setting. A business setting includes a spa. Sexual abuse claims are on the rise everywhere.…
Have you ever taken a moment to digest all that you learned in aesthetic school – the myriad of chapters, the review questions, the workbook, and all the extra credit assignments that go along with it? And, yet, it is important to ask yourself this question, “have I learned everything?” The correct answer is a resounding “no,” of course. Let’s take a look at the…
Before beginning any aesthetic treatment, let alone a medical aesthetic treatment, it is a good idea to have general and professional liability insurance in place. This is true when performing medical hair removal, even with a medical director. Both laser hair removal and electrolysis can be classified as medical hair removal. A professional’s ability to perform these services will vary depending on the state in…
Providing the best wax each and every time goes well beyond the waxing room. The products clients use at home between their waxing services to prepare for their wax are just as important as the waxing products that you use during the wax. It is important to really understand the client and what their skin care and waxing needs are in order to educate them…
Modern aesthetics in 2019 includes many opportunities for professionals and business owners to take a look at their offerings and, specifically, their modalities of use in order to be on-trend in the new year and take on a competitive edge. Medical hair removal services are a fantastic way to meet consumers where their needs are, which are comprised of permanent laser hair reduction and serious…
“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m terrible at remembering appointments.” “Hey, I hate to do this last minute but I’ve got to cancel today’s facial.” “I’m only 30 minutes late, why can’t you still take me back? You guys don’t look…

Featured Company

  • LightStimLightStimDescription: Just like plants, our skin and other body tissues have the ability to absorb light and convert it into energy. While plants can safely absorb light from the sun, the sun emits harmful UV rays that can do more damage to our skin than good. LightStim use ...

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AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...