While he was no authority on skin care, a statement attributed to scientist Albert Einstein is prescient for the skin care community. “The problems we have today cannot be solved at the same level we were at when we created them.”
While the United States has had access to the CIDESCO diploma incorporating massage, skin care, and nails for many years, there was no single standards specifically focused on an aesthetician’s skin care knowledge and proficiency with various protocols and modalities. Yet, at the same time, new technologies, advanced protocols, and an improved understanding of the chemistry and science underlying skin care has amplified spa employers’ need for a higher level of skin care knowledge among aestheticians. As employers strive to find aestheticians with the skills and knowledge to provide advanced services, Einstein’s quote makes it clear – a new solution for demonstrating skin care proficiency is needed. That standard is CIDESO and Bellus Academy is honored to be the first United States school to offer the CIDESCO certificate in skin care.
In spring 2018, spas throughout the United States applauded an announcement at America’s Beauty Show that the CIDESO skin care certificate and diplomas would be available in the United States. In an increasingly global world, CIDESO is recognized by leading spas and salons around the globe as the elite standard for skin care education. However, no standard focused exclusively on aesthetics existed. Undaunted, Lydia Sarfati, founder and CEO of Repechage, advocated for 12 years to bring the CIDESO skin care certificate to schools and spas in the United States.
Sarfati traveled from New York City to visit Bellus Academy’s Poway, California campus in January as the school launched the new curriculum. In addition to meeting with educators, Sarfati also met with Bellus Academy staff, students, alumni, and top spas in San Diego, to explain the CIDESCO skin care certificate and what it means to spas, aestheticians, and consumers around the globe. “U.S. salons and spas are pioneering exciting and inspiring new treatments,” said Sarfati. “The CIDESCO certificate in skin care complements advances in treatments with the most important ingredient to support long-term client growth and retention: knowledgeable skin care professionals.”
Summarizing the curriculum for the CIDESCO certificate in skin care, the curriculum includes advanced education on facials, facial electrical treatments, and full-day, night, and bridal makeup, with a minimum 730 hours required for completion. Bellus Academy is bundling the CIDESCO certificate into the advanced education program because it is viewed as a powerful differentiator for graduates entering the workforce and a portable, globally-recognized standard of excellence that allows students to pursue opportunities at the world’s most prestigious spas. Bellus educators are being trained as proctors to administer the exam.
As aspiring and licensed aestheticians, as well as spa employers, consider professional education, Einstein’s quote comes to mind again. New solutions are necessary to equip today’s spa employers to meet growing market demand. Employers’ demand for aesthetics professionals is projected to reach 200,000 in the next 10 years and the lines between beauty and wellness continue to blur. Bellus Academy is adapting technology to address these trends. For example, we have integrated eyelash extensions into the advanced aesthetic education program. And, from a wellness vantage point, in 2015 Bellus became the first school in America to offer wellness for cancer training. This program equips aesthetic students to provide facials to clients living with or recovering from cancer. Most recently, we have aligned with one of Bellus Academy’s top plastic facial surgeons to serve as a medical director.
Beyond innovations in technology and new modalities, this is an increasingly global world. The CIDESCO brand is represented across five continents providing certificate holders with portability and, ultimately, a recognized standard that speaks to their knowledge and skin care proficiency.
As 2019 heads underway, CIDESCO is excited to introduce new solutions that will address United States and international spa employers’ needs for a certificate focused on skin care excellence, as well as consumers’ demand for knowledgeable skin care professionals. The CIDESCO certificate in skin care is an important solution to solve this challenge.
SENTÉ, an innovative specialty aesthetics company, broadens reach with strategic collaborations to further expand their professional-grade skin care product portfolio. Both collaborations will offer consumers the opportunity to experience SENTÉ’s patented Sulfated Glycosaminoglycan (SuGAG) analog technology.
“As a first for SENTÉ, these relationships will contribute to our overall strategy to further education on the brand’s advanced sulfated glycosaminoglycan analog technology. By partnering with leading skin care companies like Galderma and HydraFacial, we are able to bring our unparalleled product formulations to a wider range of skin care users across the country,” states Laurent Combredet, president and chief executive officer of SENTÉ.
The Adolphus, in Dallas, Texas, proudly welcomes a new spa director, Amy Bell, to oversee operations for its destination spa. Bell brings more than a decade of industry experience, working with luxury brands, such as The Ritz-Carlton, and high-end skin care lines, such as Dr. Dennis Gross Skincare.
“I am thrilled to partner with the team at this iconic property to propel our wellness offerings to the next level for luxury clientele,” said Bell. “With a focus on high-quality skin care, expert-level massages, and five-star service, I look forward to establishing a tranquil oasis for repeat guests in the neighborhood and new visitors alike in downtown Dallas.”
The 5,000-square-foot spa, open as of October 2016, boasts plant-based products and organic fragrances, as well as a curated retail selection designed to promote beauty inside and out.
In her role, Bell will introduce fresh signature treatments, new bridal packages, and new seasonal services to keep spa guests excited to visit again and again. New signature treatments include “The 1912,” a special body treatment that will coincide with the 1912 signature cocktail, and the gua sha facial, which is a method of facial massage to relive tension in muscles and boost circulation.
“Wellness is a key pillar for our business and leisure guests, and Amy’s leadership and expertise in her field will launch an exciting new chapter for our destination spa,” said Brett Orlando, senior vice president of operations at Makeready, the company who has led the repositioning for The Adolphus and Spa Adolphus. “We’re happy to have her on the team to contribute to the stellar experience our guests recognize The Adolphus for.”
For 25 years, Hutchinson Consulting has been the hospitality industry’s most trusted executive search and recruiting firm, matching the best candidates with the finest four- and five-star resorts. December 1, 2018, following a year of unprecedented growth, the company announced the launch of a new division, Spa Pro Connect, created to further support client needs by sourcing top massage therapists for placement in the finest destination resort and hotel spas in the country.
“The importance of highly trained, experienced massage therapists has never been higher,” said Michael G. Tompkins, a partner at Hutchinson Consulting. “World class spas and their clients expect a level of professionalism unique to the resort environment where talented, licensed therapists are valued for their specialized skillset. The time has come for a professional search firm and hospitality clients to regard massage therapists as a brand differentiator in spa.”
Spa Pro Connect will be led by wellness industry veteran Diane Trieste. With a diverse background that includes all aspects of spa operations, Trieste excels in working with business owners and management to capitalize on the integration of education, culture, professionalism, and people in order to deliver an experience that exceeds expectations for both clients and therapists. A licensed massage therapist herself, Trieste has held leadership roles at Shankara Spa, Canyon Ranch, and Bellus Academy. Trieste was part of the executive team that started Cortiva Education and is a noted speaker and author.
“Joining the team at Hutchinson Consulting means I can expand my service to the spa industry in an innovative new way,” said Trieste. “Spa Pro Connect addresses the shortage of highly-talented practitioners and creates a way for top spas to have confidence that they can meet guest demand.”
Through a proprietary interview, education and vetting process, Spa Pro Connect will assure hospitality clients that massage therapists presented for employment have the skills required for four- and five-star spas. Licensed therapists will discover professional environments where their skills are honored, and their employment needs are met by the finest hospitality establishments in the industry.
“Hutchinson Consulting has a long-standing executive placement relationship with the world’s best spas,” adds Tompkins. “Expanding services to include licensed massage therapists is a natural progression.”
In October 2018, Nancy Rodriguez-Falero was named spa director of the award-winning SiSpa at Palm Beach Marriott Singer Island Beach Resort & Spa in Florida. She brings a wealth of industry knowledge and expertise to her role at the world-class seaside sanctuary.
Rodriguez-Falero, a Florida native, has enjoyed a successful career in spa and wellness, having previously worked at renowned hotels and resorts, including Tideline Resort and Spa in Palm Beach, Eau Palm Beach Resort & Spa, and the Hard Rock Casino & Hotel in Hollywood, Florida. She is also a licensed aesthetician and advanced skin care specialist with extensive certifications ranging from reflexology to body wrapping and contouring.
Rodriguez-Falero previously served as spa manager for the Tideline Resort & Spa in Palm Beach. There, she developed training protocol and programming for all spa services, developed spa marketing strategy, including service packages and procedures, and implemented a product retail program.
A new study indicates that the earth’s healing energy may relieve common pain issues and energy drain that often lead to premature burnout among massage therapists.
The study was conducted with 16 massage therapists at the Chopra Center for Wellbeing in Carlsbad, California and revealed a sharp difference in how the therapists felt and functioned when they were grounded for four weeks compared to not being grounded the first and last week of the study. When grounded, they reported significantly less pain, more energy, and improved physical function and mood.
Grounding, also known as earthing, refers to the discovery that connecting with the earth’s natural and subtle electric charge stabilizes the physiology at the deepest level, draining the body of inflammation, chronic pain, and stress. A person can ground themselves by spending time barefoot outdoors on natural conductive surfaces, like grass, soil, gravel, stone, or sand. It is as simple as that. Grounding indoors, in contact with grounding mats, body bands, or patches, while sitting or sleeping, is also productive. Such devices are either plugged into the grounding system of a house or building or connected to a ground rod planted into the soil outside.
During the study, the Chopra Center therapists utilized grounded mats at work (placed on the floor and under the massage table sheet) and grounded body bands or mats at home when sleeping.
Overall feedback suggests key benefits for massage therapists that may contribute not only to improved quality of life but also to keeping them in their professions longer. Because of the physical demands of their work, chronic pain problems and energy deficits are common among massage therapists. They are prone to tendonitis, painful fingers, hands, wrists, elbows, shoulders, carpal tunnel syndrome, and a host of other occupational injuries. These problems produce inflammation-related pain and energy drain and, without relief, prompt many massage therapists to prematurely abandon their profession.
December 2018 marked the 35th anniversary of Make My Day Beautiful! Founded by professional media makeup artist, Linda Litzinger Beck, Make My Day Beautiful! began as the first documented on-location makeup design company in northern California. The company resided in a bustling makeup studio in Silicon Valley for many years. The online Bringing Beauty to Benefit boutique and classroom was established in 2010. Since then, the business has become a key sponsor in support of several national annual celebrity charity events. Due to exposure in these circles, Make My Day Beautiful!’s It’s Good to Be Green professional media makeup and cosmeceutical skin care products have become regular invitees of the Hollywood entertainment industry’s most prestigious, celebrity red carpet awards event gifting suites. These products with universal usability and appeal are featured in the company’s Red Carpet Products Collection. Beck is proud to have had her products requested for use on the sets of major network television programs for use in the clubhouse of Major League Baseball athletes and to represent the United States Professional Beauty Federation in Washington, DC.
On November 11, 2018, The DermaNerd social media creator, Eli Jones, received the Donn Kerr Esthetics International Humanitarian Award at the Southern Spa and Salon Conference in Hickory, North Carolina. The honor is given annually to professionals who are nominated for their service and contributions to the spa and salon community. This year’s award was presented by executive director, Jamie Treadaway, before the recipient’s course on recognizing signs of domestic violence in the treatment room. Jones received the distinction for his longtime commitment to client skin health, aesthetics education, and industry growth.
On November 14, 2018, professional skin care company Control Corrective Skincare Systems welcomed Dawn Campbell as vice president of sales for North America. In her new role, Campbell is in charge of achieving corporate sales goals, talent development, sharing the brand’s message, and enriching both Control Corrective and its sister brand Global Beauty Private Label.
“Our company has been transforming the lives of aestheticians and their clients by offering comprehensive, collection-based skin care for over 21 years and Campbell’s contributions will help take our company to the next level,” said Ellen Clark, CEO and founder. “With her extensive background in building professional skin care business and sales teams, we expect to see rapid expansion among the North American market.”
For over 13 years, Campbell has been working in the aesthetic industry and she now takes on this role at Control Corrective as the company transforms its business by offering a full-service, outside sales team and a luxury customer service experience.
Campbell has held steadfast to her belief that “diverse, inclusive teams who put the customer first will deliver impressive results by leading with integrity. This can be effectively achieved through a company culture that is rich in leadership and a passion to serve the customer.” Campbell’s brings many years of sales leadership and success in professional skin care, serving physicians, aestheticians, physician assistants, and nurse practitioners.
As vice president of sales for North America, Campbell will strengthen Control Corrective’s presence in the marketplace and open new markets by both creating a collaborative partnership with the marketing and education teams and increasing nationwide brand awareness.
With a rapid growth strategy in place, BABOR Americas has created several new appointments. Precision skin care brand, BABOR, is pleased to announce its expansion into Latin America to accommodate the brands growing demand in this market. As the entity embarks on this launch into Latin America, making it now 70 countries the global brand has entered- BABOR has created several new appointments to manage its rapid growth strategy. Tim Waller, president and CFO at BABOR North America, has been appointed as CEO of BABOR Americas. Waller joined the global BABOR team in May 2016 and has led BARBOR North America’s marketing, retail, and online business growth. Waller has been instrumental in nurturing partner relationships within spa distribution, while tapping into new distribution channels.
The growing BABOR leadership team includes the appointment of Lisa Heinemann to director of sales BABOR Americas. Heinemann brings over 20 years of experience within the cosmeceutical beauty space as former national director of sales and marketing at Sothys and, most recently, as director of sales at Elemis. Additionally, BABOR appointed Brian Betchel, a seasoned sales and business development executive with a track record of leadership, to senior business development director. As BABOR continues to show growth in the United States, Canada, and now, Latin America, this high-profile leadership team will work together to further accelerate BARBOR’s growth, purpose-driven mission, and consumer affinity with BABOR Americas.
On November 9th 2018, leaders of America’s aesthetics industry lit up the red carpet at the MyFaceMyBody Awards USA 2018 the Oscars of the aesthetics industry. Held at the iconic Beverly Wilshire Hotel in Los Angeles, leaders in aesthetics, press, and celebrities gathered from across the United States for this night of nights. The global aesthetic awards celebrated and honored those at the pinnacle of the beauty business. MyFaceMyBody awards USA 2018 winners were selected from hundreds of applicants from across America. The lucky few now hold the prestigious title of a MyFaceMyBody global aesthetic award winner.
The gala ceremony was attended by 350 of the industry’s leading professionals, top plastic surgeons, brands, journalists, celebrities, and beauty bloggers. The awards were presided over by MyFaceMyBody director and awards founder Mr. Stephen Handisides.
“Winning a MyFaceMyBody award is a huge accolade. The evening was fantastic networking opportunity, with chances to mingle with the who’s who of the industry, not to mention a very glamorous and fantastic night,” said Mr. Stephen Handisides.
Repêchage CEO and founder, Lydia Sarfati, and exclusive Romanian distributor, Professional Brands, hosted Beauty Between the Sheets, a conference for over 40 beauty professionals held at the prestigious Athénée Palace Hilton on October 15. Sarfati presented the latest information and treatments affecting the skin care industry. Influencers and editors also met with Sarfati for a one-day beauty event the following day to experience the newest Repêchage skin care treatments from the master aesthetician and concept creator herself.
At the event, Sarfati highlighted one of the biggest beauty trends influencing the industry today: sheet masks. As noted by Sarfati, face masks have seen 43 percent growth in the United Kingdom within a six month period, and sheet masks have seen a 34 growth growth in this sector.
September 18, 2018, prestige hair and beauty brand ECRU New York celebrated the grand opening of its namesake academy in Fair Lawn, New Jersey. The ECRU New York Academy is designed to empower stylists by offering endless opportunities that will motivate and inspire performance, attitude, and growth.
“Our promise is to deliver superior education to stylists and makeup artists all over the world, expanding their knowledge, while ultimately allowing their artistry to flourish to new dimensions,” says Carmen DePasquale, CEO and founder. Mayor Kurt Peluso and Deputy Mayor Gail Rottenstrich attended the event, presenting DePasquale with a certificate declaring September 17, 2018 as ECRU New York Academy Day within the borough of Fair Lawn.
Via guided immersive tours, guests experienced a sampling of the Academy’s vast array of educational classes. Models were on-site for live demonstrations to reflect the curriculum of the academy and were outfitted in this season’s latest fashion.