West Fort Lauderdale welcomes Starwood spa veteran Joan Bowden as the new director of its iconic bliss spa. Bowden’s responsibilities as director of spa will include overseeing marketing and promotions, retail initiatives, and operations of the facility. Bowden has unparalleled multi-property experience in the Fort Lauderdale spa scene, most recently serving as the director of The Westin Beach Resort and Spa, Fort Lauderdale.