The stay-at-home economy, which has taken over in the past couple of years, has seen an online purchasing surge that is set to account for nearly 30% of global beauty sales by 2026. While this shift to virtual activities may have had a hand in many individuals changing their beauty regimens, it is a common practice for people to search the internet and decide upon…
In a booming industry of beauty and wellness, business owners strive to attract new business with automated messaging, trendy treatments, and popular machines. How do skin care professionals make their business stand out above the rest? It is through the lost art of customer service. With technology taking over and people getting used to instant deliveries and easy returns, it still cannot replace a personal…
Ready for a spring reset? As the seasons change, it is the time to dig out from winter by planning and implementing promotions that drive business into the spa during the warmer months. To do so most effectively, focus on marketing and PR. Not only are they the best methods to produce timely boosts to a business, but marketing and PR will move the brand…
With the many stipulations placed on skin care professionals and their ability to perform microneedling, some spas may be on the lookout for alternatives that comes directly from nature. Biosilica microcrystals (spicules), extracted from several types of freshwater and marine sponges and enriched with their bioactive extracts can deliver rapid and visible skin restoring results for a variety of complexions. {mprestriction ids="3,4,5,26,18,6,7,8,9,14,18,43,44"} MICROCRYSTALS Skin care…
If anything was learned from the last 24 months, it is the importance of wellness and self-care, which has increased the interest in spa services. Amid these increased demands came an exodus of experienced talent and spa closures. Spa owners decided to permanently shut down after enduring months and months of government mandated closures. Some skin care professionals also chose to permanently leave the industry.…

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