We live in a world where being environmentally minded is not only a necessity for the health of the planet, but it also happens to be a very hip and marketable practice. Everyone is trying to be more environmentally sound, from big box stores to mom and pop shops in small town United States. Reduce, reuse, and recycle are part of everyday vernacular. Being green…

With warmer weather headed our way, you’ll be inundated with appointments and clients looking to get ready for prom, spring break, or just for fun. Not to mention, selling loads of gift cards, products, and memberships to keep those clients coming back after the event is over. While you’re thinking of ways to help get visitors through the door, don’t forget to spend some time…

As the poet Thomas Tusser observed in 1557, “Sweet April showers do spring May flowers.” As the owner of a medical spa practice, taking the time now to prepare for spring will help you generate spring showers of cash for your bottom line. Here are some ideas on how you can shower your clients and grow your male clients with enticing added value specials, which…

Running a spa means working at the intersection of business and human experience. A spa owner’s prerogative is to create a relaxing atmosphere for clients, but that goes beyond just providing the right services. Financial management plays a critical role in delivering a stress-free experience. Think about it: on the front end, clients don’t want to be inconvenienced while paying for services meant to help…