High-quality, professionally images are among the must-haves if you want to secure media coverage. So much so, that when I begin a relationship with a brand if they do not have an existing library of images, a photoshoot is scheduled within the first few weeks of our partnership. Of course, professional images are used for much more than PR. They are essential for websites, marketing…
Let’s talk branding. Branding is used to differentiate one company’s product or service from another’s by distinctive symbols, slogans, and designs. A brand is identified by its image, color, and logo which structures its presence from its competitors. Physical appearance and attributes are equally important, therefore are considered part of a branding. Branding is a marketing practice that uses creative tools, ideas, and terms to…
Whether you are a spa owner or a solo practitioner, creating your policies and procedures is vital to the business’ success. Without these guidelines in place, skin care professionals set themselves up for potential problems and issues – problems that easily could have been avoided had they taken the time to think through these issues ahead of time. The following are just a few important…
It’s very likely that, in the “new” normal, you are working harder than ever before to get folks through the door. One way to do so, while also creating PR buzz, is by hosting events. As wellness professionals, it’s likely you have held events in partnership with product vendors and, should know the basics. Let’s expand on that and focus on planning events that bring…
Credentialing your practice is incredibly important to practice growth and long-term success. You want name recognition within the community and for this name and your spa to become synonymous with not only safety in today’s world but for excellence in treatments as well. Credentialing your practice will build confidence amongst clients and meeting their expectations will build client loyalty. How you present and credential yourself…

February 2024

Business Blogs

Brands of the Month

  • Face Reality Skincare
  • Eminence Organic Skin Care
  • Celluma by Biophotas, Inc