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DERMASCOPE The authority on professional skin care

Building Customer Loyalty at your Spa: Is Texting the Answer?

Written by Guy Weismantel

In today’s fast-paced world, we depend on our phones to help us get to things quickly and easily. That’s why it’s so important for appointment-based businesses like spas and medical spas to lean on an efficient, simple-to-use process to keep clients engaged and coming back again and again. It’s especially important for clients to have an accessible line of communication to find last-minute openings, the…

Published in Business

The Struggles of a Millennial Aesthetician

Written by Annastazia Unce

Millennials are transforming the traditional definitions of the modern work place and the beauty industry is no different. The term millennial has gotten a bad rap and has been tarnished with a laundry list of stereotypes – stigmas around professionalism, work ethic, and general expertise. I guess I should categorize myself as a millennial, though I really don’t want to. I’ve encountered my share of…

Published in Business

Add Some Pop to Your Marketing Mix

Written by Debbi K. Kickham

If you’re reading this magazine, you’re likely a skin care professional. Do you also think of yourself as an entrepreneur? The truth is every skin care professional in a private practice has to be a self-starter to achieve visibility and credibility in order to win over clients. In my opinion, every top-notch professional needs to get his or her name out there. But, you need…

Published in Business

Preparing for Bridal Season in the Spa

Written by Amanda Azar Walsh

Did you know that the bridal market generates about $50 billion in revenue each year? That’s billion, with a “B.” If your spa doesn’t accommodate for these specialty clients, you’re missing out on a big piece of the money pie. There are countless opportunities for profit, growth, and referral business when marketing your location as a key player in this space. Here are a few…

Published in Business

Instagram Hacks: Building a Profitable Spa Business through Social Media

Written by Richard Merrill

Skin care professionals not currently using Instagram for Business are missing out on a massive marketing movement that could potentially change the trajectory of their entire spa practice. Instagram has been reported to have a 93% growth of added followers for brands month over month. With over 500 million active users and over 95 million posts per day, Instagram for Business has become an essential…

Published in Business