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  • A Dazzling Display: Stop Clients in their Tracks with These Retail Display Tips
    A Dazzling Display: Stop Clients in their Tracks with These Retail Display Tips We’ve all done it. You are determined to leave the store, then, without warning, you pivot a sharp right turn into your favorite makeup counter to admire the products on display. You stop instantly in your tracks to see what is shiny and new, sample a few testers, and, then, follow it up with an impulse beauty purchase. What is it that makes you stop at the retail counter? As a skin care professional, you have a responsibility to yourself…

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Next-Level Esthi: Unlearning What You Thought You Knew

Next-Level Esthi: Unlearning What You Thought You...

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Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer a...