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  • Waxing Tweens and Teens: Marketing Ideas for Waxing with Younger Clients
    Waxing Tweens and Teens: Marketing Ideas for Waxing with Younger Clients Spas are continually looking for innovative ways to expand and grow their business. A market analysis is one way to gain a better understanding of areas in the market that may be overlooked. The insight gained may reveal niche areas of the market that are underserviced. The tween market is not a typical market targeted by spas, but is one that is growing in size and demand. Tweens are typically defined as being between the ages of 9 and 13…

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Next-Level Esthi: Unlearning What You Thought You Knew

Next-Level Esthi: Unlearning What You Thought You...

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Lora Condon is an international award-winning aesthetician, guest on Dr. Oz, author of Spa Wars, and a beauty consumer a...