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Tweezerman is embracing growing global expansion with the launch of new, forward-looking Tweezerman packaging. The Tweezerman core collection has been an incredibly successful part of establishing the brand across the United States and, more recently, abroad. With over 100 items available, Tweezerman is modernizing and revamping their packaging to create a more cohesive presence for the company.
The new design aims to increase brand awareness through a harmonized look across all lines, making it more distinctive for further global expansion, along with increasing overall value perception and sell-through for Tweezerman with a premium new look. "We are very excited to introduce our new Tweezerman Line packaging to market in 2017," says Christine Pascullo, vice president of marketing at Tweezerman. "From the beginning of the company, over 35 years ago, Tweezerman has pioneered educational, clear, and practical packaging to house its precision beauty tools. As we grow internationally, we continue to invest in the development of concise, impactful packaging that stands out and clearly communicates with our customers, highlighting and celebrating the level of quality people have come to expect and love from us."