SkinSincere is a natural, organic, and paraben-free online skin care retailer founded by Gemma Allies in 2015. Due to SkinSincere's popularity in salons, Gemma is set to launch a salon training facility, SkinSincere Academy. The academy will offer certification in SkinSincere products and how to use them during facial treatments. Gemma, a fully qualified beauty therapist, also plans to open a string of SkinSincere salons across the United Kingdom, with a view of franchising the brand to therapists wanting to trade under the increasingly prominent SkinSincere trademark.