BABOR Cosmetics Poised for Expansion

With a rapid growth strategy in place, BABOR Americas has created several new appointments. Precision skin care brand, BABOR, is pleased to announce its expansion into Latin America to accommodate the brands growing demand in this market. As the entity embarks on this launch into Latin America, making it now 70 countries the global brand has entered- BABOR has created several new appointments to manage its rapid growth strategy. Tim Waller, president and CFO at BABOR North America, has been appointed as CEO of BABOR Americas. Waller joined the global BABOR team in May 2016 and has led BARBOR North America’s marketing, retail, and online business growth. Waller has been instrumental in nurturing partner relationships within spa distribution, while tapping into new distribution channels.

“As we leverage our current brand momentum, retail distribution within North America and new markets such as Latin America, will be an instrumental piece of our growth strategy” said Waller. “To further support this growth, BABOR Americas will offer strategic sales and logistics support to any skin care brands owned and produced by the BABOR group.”

The growing BABOR leadership team includes the appointment of Lisa Heinemann to director of sales BABOR Americas. Heinemann brings over 20 years of experience within the cosmeceutical beauty space as former national director of sales and marketing at Sothys and, most recently, as director of sales at Elemis. Additionally, BABOR appointed Brian Betchel, a seasoned sales and business development executive with a track record of leadership, to senior business development director. As BABOR continues to show growth in the United States, Canada, and now, Latin America, this high-profile leadership team will work together to further accelerate BARBOR’s growth, purpose-driven mission, and consumer affinity with BABOR Americas.

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