Beauty professionals from Russia, Mexico, India, Romania, and the United States joined Sarfati and the Repêchage team for this spa business seminar led by industry experts. "DataMonitor predicts the facial masks category to have a $7.4 billion market value by 2020," said Sarfati. "With the rise of this sector in the skin care industry, it is important to take advantage of the retail opportunities this presents for your business. After all, retail should account for 30 to 50 percent of your net profit."