MyChelle has further expanded its presence as a leader in the growing natural skin care industry by partnering with Murale. This partnership will allow them not only to introduce their safe, ethically-sourced products to Canadian consumers, but also to educate on the importance of full ingredient transparency in skin care formulas. "MyChelle is a welcome addition to our assortment and a key brand to further establish Murale as a destination for green beauty brands," said Carol Wheatley, senior director of Murale. "Green beauty is an important and growing category that is resonating with our customers who are more educated on ingredients and concerned about what they are putting on their bodies."