European Wax Center Launches New & Expanded Product Line

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EUROPEAN WAX CENTER LAUNCHES NEW AND EXPANDED PRE- AND POST-WAX PRODUCT LINE EUROPEAN WAX CENTER LAUNCHES NEW AND EXPANDED PRE- AND POST-WAX PRODUCT LINE

European Wax Center is unveiling a pre-and post-wax care collection with four exclusive lines – EWC Treat, EWC Slow, EWC Glow, and EWC Groom. The collection of thirty products were formulated to amplify a personal care routine that will help guests get to the bottom of their individual skin care concerns and needs. Whether you decide to shave, wax at home or visit a European Wax Center expert, this line of at-home products will fit into your daily routine and help promote self-confidence.

Maxing your waxing is now as easy as 1-2-3 (or E-W-C), with products for your routine geared towards sustaining the signature smoothness from European Wax Center between visits. The line of thirty products was formulated to amplify a personal routine that will help guests get to the bottom of their individual skin care concerns and needs. No topic is off-limits for guests - ingrown hair, skin irritation, or regrowth of hair. European Wax Center wants to ensure all guests are able to feel safe and heard while discussing their skin necessities or goals in-center or at home. Whether you decide to shave, wax at home or visit a European Wax Center expert, this line of at-home products will fit into your personal care routine and help promote self-confidence.

The Treat, Slow, Glow, and Groom collections within the EWC line are dermatologist tested and have gone through several consumer testings to ensure the products are providing the best results and uncomplicate upkeep between waxes.


• TREAT: Offers product built to prevent ingrown hairs with Powerful, targeted formulas that work to banish bumps for lasting smoothness. The category includes European Wax Center’s fan favorites, Ingrown Hair Serum, Ingrown Hair Wipes, Face & Body Exfoliating Gel, and new Post-Wax Calming Mask. Designed to keep skin calm and smooth between waxes the Post-Wax Calming Mask is perfectly sized for use on the bikini line, underarms, or chin area.
• SLOW: Offers multi-benefit body care that helps visibly reduce hair thickness and regrowth between waxes with hair growth minimizing technology. The category includes four new fragrance options including Aloe, Shea, Coconut, and for the first time a Fragrance-Free option, each including a three-step daily body care system. Additionally, the Aloe line also includes the new Deodorant, with underarm specific hair growth minimizer.
• GLOW: Offers products built to slow hair regrowth with an all-in-one formula that provides immediate color and builds a lasting tan. The Gradual Tan Body Lotion in both Fair to Medium and Medium to Tan, provides a healthy, natural-looking glow.
• GROOM: Offers products that are built to both fill sparse brows as well as define and tame brows. The collection includes the Brow Liner & Shaper, Brow Gel, Brow Powder Duo, Slant Tweezer, and new Brow Building Serum. This high-performance serum, rich in hair-strengthening rice protein and provitamin B5, helps support optimal growth to build thicker, fuller, bolder-looking brows in just 4 weeks


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July 2021

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