SERENE CBD Announces Partnership with the CBD Beauty Corner

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SERENE CBD of Serene Holdings LLC (the “Company” or “SERENE”), a premium line of CBD wellness and beauty products based in Highland Park, Illinois, has announced today that it has formed a strategic retail and marketing partnership with Creeds Collective to bring the SERENE CBD line into the highly curated CBD Beauty Corner within The Salon Project by Joel Warren on the 7th floor of Saks Fifth Avenue’s flagship store in Manhattan. SERENE CBD, officially launched in January 2019, manufactures and sells a luxe line of proprietary formulated plant-based, organic CBD products infused with botanical oils and adaptogens. The line consists of ten unique formulations that cross over from wellness to topicals to beauty, creating a total body wellness system designed to naturally combat stress, support immune function, detox, control anxiety and reduce pain and inflammation. SERENE’s mission is to help you find your “serene space” by bringing you back to your physical and mental “middle,” wherever that may be. SERENE, recently featured in this past July, was a showcase brand at the Luxury Meets Cannabis Conference in New York on 10/22, a semi-private event attended by Cannabis and CBD industry leads, media, retailers and investors. Other showcase brands included Saint Jane, Bloom Farms, Kiskanu, Fog & Tree, Black Dahlia and more. At the LMCC showcase SERENE unveiled four new products including their forthcoming (Jan 2020) Rosé Champagne Gumdrops, Release Me Body Serum and advanced cannabinoid products SERENE Dream CBN sleep tincture and Inflame-Away CBG inflammation control tincture. Coming off the LMCC show, SERENE felt the timing was right to begin their push into third party retailers, kicking off a partnership with the CBD Beauty Corner at The Salon Project by Joel Warren. Starting the week of Black Friday, SERENE will place their Rose Face Serum, Release Me Body Serum, Dead Sea Bath Salts and the Inflame-Away CBG tincture in the store. “Our business to date has mostly been focused on direct to consumer internet sales channel but with the release of these new flagship products we felt the timing was right to make our push into retail,” stated SERENE founder Erica Valker. “We’d been in conversations with the Evie Phillips and the Creeds Collective team over the past six months about joining their collection at the CBD Beauty Corner - we absolutely love the concept they have created and the great brands they have meticulously curated for the experience. It's the perfect fit for the SERENE brand and we feel that we can nicely complement and differentiate their assortment with our CBD Face and Body Serums, Dead Sea Bath Salts and our CBD + CBG anti-inflammation tincture.”

“The CBD Beauty Corner is a labor of love and a conscious movement of advocacy in beauty and wellness by our team. We excel at elevating traditional retail and salon experiences, so with Joel and The Salon Project’s innovation in the luxury salon space it was an obvious partnership. We pride ourselves on curating leading brands in the industry as well as discovering and launching the unique and emerging, SERENE is a great addition to our merchandise mix. Its imperative that we provide superior products and simplified education about the massive benefits of hemp and cannabis. People are still very confused, CBD doesn’t get you high it gets you healthy, inside and out. We are excited to continue building our story out with SERENE and team.” Founder of Creeds Collective and the CBD Beauty Corner, Evie Phillips. The company’s founder, Erica Valker, had started a cannabis venture in 2011 in California where she then suddenly became very ill with late stage chronic Lyme disease that went undetected for years. Erica would struggle with the disease for several years, including daily battles with severe pain, seizures and complete disability before finding success with medical cannabis & CBD treatments, which she now credits for helping to save her life.

To give back, SERENE CBD has partnered with The LymeLight Foundation ofBurlingame California, a non-profit that awards medical grants to families with eligible children and young adults who have been diagnosed with Lyme disease but struggle to afford proper treatment. SERENE donates $3 from every online purchase of their Oral Tincture product to the LymeLight Foundation.

About the CBD Beauty Corner

Launched in May of 2019 the CBD Beauty Corner features multiple emerging and established brands that possess a collective aesthetic and highlight the benefits of a beauty and wellness regimen seeded in canna and hemp love and education. Our goal is to share the natural and holistic wellness and beauty benefits of cannabinoids, specifically CBD. Our in corner experience is catered to our clients needs, making sure that our CBD Savants address all consumers questions of curiosity and find the perfect products to relieve skin, pain issues, anxiety, insomnia and the list goes on. We curated and carry the best in CBD beauty and wellness from skincare, to topicals, tinctures, and edibles. The CBD Beauty Corner is Located within The Salon Project by Joel Warren on the 7th floor of Saks Fifth Avenue in NYC.

About Creeds Collective

Creeds Collective is a women founded creative social media and influencer tech agency based out of New York with offices in LA, Hawaii and Italy. Creeds help brands, agencies, and influencers optimize their identities. By dissecting the psychology of buying behavior and eclectic nuances of culture to drive brand awareness and sales through strategic social media, influencer marketing, content creation and experiential marketing.


SERENE CBD (Serene Holdings, LLC) is based in Highland Park IL and was founded in 2018 by Erica Valker. Their mission is to create the highest quality CBD wellness and beauty products that improve lives by helping people achieve total body wellness. SERENE blends therapy with clean beauty with premium CBD products and ingredients that are 100% plant-based, all organic and have zero allergens. Formulations center on blending advanced cannabinoids CBD, CBG and CBN with custom terpenes and essential oils that have been used for thousands of years for physical, mental and emotional healing, delivering true plant-based therapy. SERENE products include a CBD Oral Tincture, SERENE Dream CBN sleep tincture, Inflame-Away CBG tincture, CBD + Rose Face Serum, Arnica Relief Cream, Ultra Healing Lip Balm, Dead Sea Bath Salts and Pet CBD + Salmon Oil. SERENE sources their Cannabinoid extracts only from organic California and Oregon hemp farmers and lab tests to ensure products are free of pesticides, mold, bacteria or man made chemicals. SERENE products will be featured in the gifting suite at the 2020 Golden Globe Awards and will be included in the Gift Bags for all nominees.

For further information contact:

Serene Holdings, LLC

Erica Valker - Owner

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