The decision to move forward with a cosmetic procedure and treatment typically requires more steps and time than any other health and wellness purchase. When it comes to minimally invasive procedures and skin care treatments, a recent study by CareCredit found that while both require less time and fewer steps than cosmetic surgeries, it generally takes consumers one month longer to move forward with a minimally invasive procedure.
So, what exactly are consumers considering when making these purchasing decisions?
Research: More than 80% of respondents said they researched a procedure and treatment beforehand, and roughly two-thirds said they always research providers online before selecting one.
Affordability: More than one-third of consumers reported that they have declined a minimally invasive or skin care purchase in the past due to concerns about cost.
Financing Options: Only 29% of consumers were aware of options to finance minimally invasive procedures or skin care treatments – yet 49% would consider financing if it meant they could receive the procedure and treatment right away.
Providers looking to help their clients better navigate their purchasing decisions would do well to offer a financing option, unlocking the potential to decrease competition, attract new clients, and increase overall satisfaction among existing clients.