Welcome to the first ever program for 2021’s Summit of Aesthetics! We are so excited to bring our readers this digital educational event for the second year in a row. Flip through the program to see what we have in store for the fourth week in September.
In addition to all the Summit brings, this issue has four fresh, primary articles all about the business aspect of the spa. Never be at a loss for business education with this fantastic lineup. Take a look!
Although an experienced spa owner can speak on the value of loyal, longtime clients, new spas or spas looking for a recharge may be on the hunt for new business. Learn how to formulate an overall image, get the spa’s name out to new markets, partner with other businesses, and land glowing reviews with “Creating Community,” an article by Dr. Lisa S. Jenks.
The pandemic brought many lessons, one of the most relevant being the significance of an established online presence. Taking on too much content creation can feel like a second job, but there are options for every skin care professional. Explore the opportunities with Melissa Black’s article entitled, “Social Strategy.”
As beloved as the professional skin care trade is, it may be difficult to maneuver at times, particularly during times of transition. Whether an aesthetician is just starting out or looking to reduce the number of hours spent in the treatment room, there is a blueprint to follow thanks to previous pioneering leaders. Read up on how to navigate change like a pro with “Trusting Transition,” a debut article by Shiri Sarfati.
Lastly, at times, spa ownership can be rewarding. At other times, it comes with its own set of challenges and complications. From choosing the right space and standing out from the competition to insurance and cashflow management, there is much to consider while being the boss. Learn if your paperwork is on order with Annette Hanson’s article, “Financial Fate.”
DERMASCOPE does not always get to run two bonus issues a year, but when we do, we like to hit it out of the park. Let this program work as a guide for this year’s Summit of Aesthetics – the knowledge, products, and access gained from the event will last you until next year.