Do you remember when there was a tradeshow season? It was typically in the spring and fall. Nowadays, it seems like there is a tradeshow every month, all across the globe. How does this benefit the skin care professional? Through the education and networking opportunities, of course!

I always plan my trip long before I ever step foot on the show floor. With so many companies exhibiting and all claiming to have the greatest products and machines, it can be overwhelming for a seasoned professional, let alone a newcomer. It’s always best to have a game plan in place, so you can take full advantage of all that is offered at a tradeshow. Pick up the show program or visit the show’s website in advance to see the full lineup of exhibitors and educators and begin planning.

Don’t forget about the amazing advanced education and product training being offered! DERMASCOPE is very excited that our association, AIA, was asked to present classes for IECSC’s 2019 Targeted Learning Tracks in Ft. Lauderdale, Florida this month.

Here’s the lineup of AIA’s classes! On Sunday, October 6, 2019, “The Lingo of Laser: Understanding Laser Resurfacing and its Uses in Aesthetics” will be presented by Courtney Sykes from Southeastern Esthetics Institute for IECSC’s Med Spa Track. Also on Sunday, “The Social Media Spark: 6 Strategies for Reigniting Your Business” will be presented by Michelle De Leon with Michelle’s Little Black Book for the Social Media/Marketing Track. On Monday, October 7, Richard Maher of LightStim will present an Esthetics Track, “Mixing Modalities: Combining Therapies to Get the Most Out of Every Treatment,” and Dora Salazar of DS Healthy Skin Studio will discuss “Wellness: The New Way to Look and Feel Fabulous” for the Wellness Track.

If you’re in Ft. Lauderdale at the IECSC show, stop by DERMASCOPE’s booth, 433, to take advantage of the tradeshow specials and to snap a fun selfie with me and the team!