Wednesday, 28 July 2021 08:46

The Modern Professional: Reaching Clients Outside of the Treatment Room

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Being a skin care professional or aesthetician comes with the previously surrounded notion of being in the treatment room, offering facials, waxing, and other fun niche services. However, being a modern professional can now mean offering virtual consultations, education, and creating products, tools, podcasts, and more. The sky is truly the limit.

The modern professionals can also become influencers – taking their skill to Instagram, YouTube, and a podcast to name a few mediums. With the past challenging year(s), skin care professionals had to get tremendously creative, spending less hours in the treatment room while still reaching more clients. After spending years in dark rooms with busy days at the spa working on clients, skin care professionals had to shift their focus and find new and creative ways to stay in contact with clients, so they can continue to support themselves and their families financially while shut down. Even though many professionals were shocked, sad, and even depressed at first, this was when their creative juices started flowing. They not only had to serve their clients but remain financially stable as well. There are a couple of tips and tricks in order to make this happen.

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Kasey BooneKasey Boone has always had a passion for the beauty industry. After working as an aesthetician in the treatment room for over 15 years, she now has a passion to create fun, versatile tools that can be used in and out of the treatment room. She has created the amazingly soft and easy-to-use Glow Towels, Glow Skincare Cold Roller, Mini Cold Roller, and more. When Boone is not creating skin care tools or treating her clients, she is working on her new magazine and podcast, Skin and the City.


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