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In our example Marketing Strategy we have used a relatively small florist whose business is in her immediate geographic location. Her business can go from a famine to a feast. Valentine's Day sees her run off her feet, likewise Melbourne Cup, but at other times she can be very quiet. Ideally she needs to fill in some of these troughs with regular repeat orders new zealand email list .

We have developed an Email Marketing Strategy that addresses this problem in an innovative way that not only is relevant to her existing database, but also aims to grow her database with new members. The strategy can be repeated ad infinitum to keep growing her database with customers that will love her!!

The strategy that is explained does two key things - it builds new business and that business is related to dates that are unique to each customer, thus helping to spread this new business throughout the year one of our major aims.

As you read it through, think about your own business and how you can amend and improve this strategy to suit you. For instance - you might already have a strong part of your business where you deliver fresh flower arrangements every week to offices around your shop. In this case you could hand deliver your invitations to the men in the office (ask the receptionist for their names). For a nice touch - add a fresh rose!!

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