Dos and Don’ts: Client Communication




Keep in contact with clients. Use time-specific coupons and rebooking discounts to inspire return visits. Use thank you cards and promotion updates to maintain connections with new and returning customers.




Overdo it. A barrage of e-mails can deter clients from opening them. Aim for no more than once a week, but no less than once a month when it comes to e-mail frequency.

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