When asked to write this article, I requested permission to speak from a personal point of view, not only because as a makeup artist being all-inclusive resonates deeply with me, but because I have personally experienced distinct changes in my perception about the subject matter — which is at the very core of my existence as a professional. The topic is offering makeup in the…
You offer a great selection of massage, skin care, and spa services in your business; but you are missing out if you do not also offer an array of add-on specialty treatments for your clients. You can add an assortment of new aesthetic and spa services to your basic offerings that will provide an added value to your spa menu. Add-on treatments will effectively boost…
It is time to consider adding a valuable new skin care service for your aesthetics clientele with specialized treatments featuring low level laser therapy (LLLT). This clinically proven and effective form of light therapy has been around for over 35 years and is now being used for many treatment modalities in salons, spas and wellness centers around the world.
Aesthetics is a wonderful and rewarding career but, as many experienced professionals know, it is not one where growth and security is a sure thing. It takes much dedicated hard work and patience to finally see a busy schedule of reliable clients. In the meantime, and certainly after you are in regular demand, you will need to deepen and widen your customer relationships to avoid…
There is a saying in business that nothing happens until someone sells something to somebody. If this is true, no business can be successful, or even survive, unless all efforts are directed at serving the people who do the buying – the clients. Unfortunately, where many aesthetic professionals fail is by not thinking of themselves as skin care technicians and salespeople. It is important for…

February 2024

Business Blogs

Brands of the Month

  • DMK Skin Revision Center
  • Skin Script
  • Celluma by Biophotas, Inc