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As I write this article, one of my best friends – along with many other talented aesthetic candidates – is about sit for her New York State Board examinations for aesthetics. In an attempt to help her make a study plan for the countdown to the big day, I looked at her syllabus. "Health & Safety" was the first topic after orientation, followed by "Bacteriology."…
Aestheticians and other spa professionals all learn about proper safety and sanitation practices in school, but once the state exam is over, much of what was learned is forgotten. Newly licensed spa professionals begin working at established spas with this knowledge fresh in mind, but often realize that not as much attention to detail is paid in reality. Clients are not likely to question a…
As skin therapists, face mapping is our bread and butter. While most clients turn to us to help them offset the evidence of aging, skin in fact records and reveals much more than the mere passage of time. Our skin reflects every facet of the client’s health, habits and lifestyle. In order to accurately perceive and interpret the myriad of messages delivered via this most…
I purchased my first skin care center just a little over a year after taking my state boards. I barely knew how to be a good aesthetician, non-the-less a good business owner! But for some wonderful reason, running a business came naturally to me and my business grew very fast. But hiring staff? That was a totally different experience! I was not a natural at…
You have invested in the most comfortable aesthetic table available, selected a sleep-inducing soundtrack, and adorned your treatment room with calming colors and décor… You have created the consummate tranquil environment. Clients will surely slip into a deep relaxation the moment they set foot in your treatment room. But there is still one component that could thwart your efforts. Clients, particularly first-time clients, typically come…
Building Strong Relationships to Create Strong Sales What is your ethic? The word means "habit", and what we do every day, in work and at play, deeply defines who we are. Every business these days says that it is in the "relationship"-business; this claim has become part of the marketplace jargon. And while it is trite to say, it could not be more true. It…
One of the most important steps in your practice is to take the time to perform a thorough skin analysis with a client (whether old or new). A brief look at their face does not provide enough information to sanction a more insightful, comprehensive profile to establish a more accurate pathway for long-term skin correction. Old paradigms no longer work. Statements such as normal-dry, combination,…
The award-winning Woodhouse Day Spa, founded in 2001 by Jeni Garrett, is an upscale chain of day spas with 30 locations across the United States. Each location prides itself on providing one-of-a-kind, exceptional service – from house-diffused aromatherapy oils to handwritten thank you notes. Woodhouse offers more than 40 different treatments that encompass skin and body care, hand and foot care, massage therapy, specialty treatments…
Aesthetics is a growing field with a variety of opportunities.A career in aesthetics requires continuing education to be successful. Some states call for a specific number of continuing education hours and even dictate the topics of study required to renew your license; other states have no requirements at all. Whether it is required or not should not be a deciding factor on advancing your knowledge.…
Each of us has the potential to become more as a skin health professional than our license could ever reflect. As clinicians, we have the unique opportunity to change the way a person thinks about themselves — to help improve their self-image and self-esteem. Whether specializing in relaxing facials, makeup application, hair removal services or chemical peels, we all have the ability to make someone…
Networking has changed a lot in the past decade. When I opened my first medical spa in 2003, the majority of communication with my customers was accomplished via newspaper advertisements, flyers, direct mailers and telephone calls. While I still use those methods today, there are other elements of modern networking that cannot be ignored if you want to have a thriving aesthetic practice. The Internet…
It does not matter if you are new to the industry or a highly skilled expert – there are always new ways to grow in your profession. Do this by choosing the right product line; keeping your skills sharp staying up with your education; seeking advice for those hard-to-handle situations. DERMASCOPE has recently re-launched our website and we have added several noteworthy resources to help…
Every business comes with its challenges. Owning a spa or salon is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there are important decisions that affect all of these and more. The products you choose to use in the treatment room and offer for retail purchase will shape your business, as well as influence your bottom…
Stress less. Eat healthier. Lose weight. The resolutions will be plentiful as the clock strikes midnight on January 1st. The Journal of Clinical Psychology reports 45 percent of adults make one or more resolutions each year. How long do people stick with them? Past the first week: 75% After one month: 64% After six months: 46%
A busy aesthetics appointment schedule is a truly wonderful achievement. And, a newer but steadily growing practice is just as admirable, especially in a still stagnant economy. Though your sales are growing, your costs related to service work are increasing as well. You may not be comfortable enough to raise your prices during such a sensitive time and simply adding more appointment hours is not…

The Quarterly Distributor Benchmarking Survey

Written by Professional Beauty Association
Second quarter results from the Professional Beauty Association's (PBA) Quarterly Distributor Benchmarking Survey are out and highly positive for reporting companies and the industry as a whole. A majority of reporting distributors, which increased since the survey was launched in the first quarter of 2012, reported higher sales, added at least one new line to their portfolio, and increased staff. "The PBA Distributor Benchmarking report…
Aesthetics is a wonderful and rewarding career but, as many experienced professionals know, it is not one where growth and security is a sure thing. It takes much dedicated hard work and patience to finally see a busy schedule of reliable clients. In the meantime, and certainly after you are in regular demand, you will need to deepen and widen your customer relationships to avoid…
The appearance industry speaks to all age groups. Trendy fashions, makeup, and beautifully packaged skin potions splash their message across page after page of magazines and tabloids. Sound bites of beautiful airbrushed youthful images with convincing close ups pan across our media screen. Millions of dollars are spent to promote youth in a bottle or the latest breakthrough of anti-aging, or a remedy for acne.…
All your life, your skin has been making a first impression for you. It can reveal whether you are hot or cold, tired or rested, sick or healthy. Your skin provides protection from potentially lethal bacteria and viruses, and shields you from the sun's ultraviolet rays. To some extent, your genes determine how well your skin stands the test of time. As the population ages,…
The most effective businesses today create what I call a "community of value" – based on both touch and technology. It is a cultural evolution which requires integration of left and right brain functions. We are gadget-mad these days, and as a skin therapist or spa owner, it is essential that you be fluent in the language of the next century. But what is even…
We live in a digital world, spinning to the tune of electronic notices at every step. From the moment we wake to the moment we slumber, digital tunes hum songs of futurism in our ears. The songs are both quiet and loud, and they motivate our momentum. The digital world inspires impetus and the continually fluctuating concept of business: past the beginnings of bartering, past…

Featured Company

  • Bio France LabBio France LabDescription:   With 25 years of successful industry experience in both skincare and retail, Claudio DiFiore created Bio France Lab, offering superior natural and botanical luxury skincare product at an affordable cost. Combined exposure to both product development ...

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AIA Featured School

  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...