10 Things About...Burns

Written by Karen Bond
It is estimated that every 25 seconds, someone in the United States is burned or scalded. Since the body holds heat, a burn can progress deeper into the dermis for up to three days if it is not cooled immediately. Aestheticians should be sensitive to the fact that burns, which are not cooled, can be painful. Furthermore, a burn may affect the overall experience of…
You offer a great selection of massage, skin care, and spa services in your business; but you are missing out if you do not also offer an array of add-on specialty treatments for your clients. You can add an assortment of new aesthetic and spa services to your basic offerings that will provide an added value to your spa menu. Add-on treatments will effectively boost…

Reading Your Clients: Hair

Written by Josef and Shaun Settle
Your client's hair is basically an appendage of their body. Everything they put on their hair and scalp, as well as into their body, will affect the condition of their hair. Lifestyle, diet, rest, vitamin deficiencies, and the proper use of professional hair care products and appliances will affect the condition of their hair. Stress and diet play an im-portant role in maintaining healthy hair…
AVIE! Medspa and Laser Center in Leesburg, Va. was created by Kim Marinetto, R.N. and master aesthetician. The name AVIE! was selected for its meaning, to life, which reflects Marinetto’s philosophy of improving the quality of life for her clients by offering services that enhance one’s appearance as well as his/her self-confidence. At AVIE!, the objective is to work with clients to strike a balance…
Congratulations! You have accomplished the hardest part of your online marketing strategy. You have enticed people to click your banner advertisement and go to your website. You have done a good job to convince potential customers to take interest in building a relationship with your business. Now, the defining question must be asked: Will the visitors contact you (convert), or will they leave your website?…
Marketing has changed... big time! If you are still marketing the same way you did a decade ago, it is time to launch yourself into the modern-day marketing zone. In fact, it is a definite must in order to stay competitive. While traditional phone book listings and newspaper advertisements are not obsolete, there are new ways to target consumers that have changed the way companies…
The quickest way to build a successful business is through retention and referral. “It costs six to seven times more to acquire a new customer than to retain an existing one.” – Bain & Company. Marketing efforts can be accomplished through post-cards, social media, public events, e-mail blasts, et cetera. However, there is a cost associated with all of these methods that ultimately affects a…

Navigation

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Throughout this series, we have discussed developing the principles of empowerment and leadership. Planning, prioritizing, organizing, applying initiative and overcoming obstacles all empower us, bring us closer to our goals, and develop our leadership skills. Two of the most necessary skills we develop are discipline and self-control. We have the ability to choose our level of motivation. We have the ability to choose our state…

Reading Your Clients: Fingernails

Written by Jenny Farrand
It has been said that outer beauty is a reflection of our inner health. Our fingernails are an outward display of our inner world, often showing health conditions, dietary issues or stress. While it may not substitute for blood work or imaging, analytically viewing the fingernails can be an additional indicator in a medical diagnosis or a sign of a deficient diet. There are hundreds…
In a society that seeks an instant fountain of youth in a pot, ingredient or treatment, an essential role for the aesthetician is to be able to understand and choose professional products and treatments that are safe and appropriate for each client. How does the aesthetician decipher the hundreds of product ingredients in a chosen skin care line? It stands to reason that many of…

Are you Covered?

Written by Susan Etter
Let us take a look at this scenario: you have decided to get laser hair removal. You first visit Spa A, which promises to give you six treatments – all for the incredible price of $99 and the offer is only valid if the first treatment is done immediately. Next, you visit Spa Z, where a consultation visit is scheduled first. During this consultation, possible…
How often do you find yourself thinking, “Where did the day go?” Since I find myself saying it on a regular basis, I decided to take a closer look at exactly what I did with my day; two businesses, traveling, writing articles and teaching classes, five kids, and one husband. Where does the time go, indeed! We always look at everything we are responsible for,…
Obstacles await us in many forms. They test our will as well as our resources. They separate the wanton from the determined. Obstacles expose the easily frustrated and undisciplined. They systematically measure our desire, resolve and preparedness. Conversely, those same obstacles can lead us to the opportunity we need to accomplish our goals. They oftentimes steer us toward resources that are otherwise unavailable. Without obstacles…
Oftentimes, a person’s smile is the first thing that draws attention. Whether a smile is effortless or genuine, it can attract more than admiring looks. It can also portray personality or determine whether someone is shy or outgoing. However, a smile can also depict more than a person’s inner and outer beauty. According to the American Dental Association, a person’s smile – or more directly,…
It is time to consider adding a valuable new skin care service for your aesthetics clientele with specialized treatments featuring low level laser therapy (LLLT). This clinically proven and effective form of light therapy has been around for over 35 years and is now being used for many treatment modalities in salons, spas and wellness centers around the world.

In the Work Place How to Deal with Emotionally Charged Situations

Written by Christine Pemberton, marketing and sales director for Skin 2 SkinTM Care
In the work place, each individual has their own objectives, opinions, skill-sets, roles, responsibilities and deadlines to deal with. These factors coupled with outside influences and pressures, can manifest into emotionally charged situations. Many of these situations usually stem from miscommunication, differences in objectives and opinions, as well as perceived importance. Two key words can most often diffuse the situation: respect and acceptance. It is…
Red Mountain Resort in St. George, Utah has wellness in its DNA. Voted “#1 Destination Spa” by Travel & Leisure World’s Best Awards 2012 Reader’s Survey, Red Mountain is situated among the red rocks of Southern Utah. Accommodations include 82 rooms, 24 villa suites and a plethora of activities which include hiking, fitness programs and cooking classes featuring wholesome spa cuisine by executive chef Chad…

Skin Care Myth: It is normal to break out after having a facial.

Written by Christine Schrammek-Drusio, owner and CEO of Dr. med. Christine Schrammek Kosmetik
Facts: True Breakouts and increased impurities only appear if a facial is not done properly. During a facial, if the skin care professional squeezes too strong it can cause wound fluid and pus to be transferred onto the surrounding tissue. This may lead to a smear infection, which can result in a blemished complexion.

Equipping the Aesthetic Room

Written by Jodi Nightingale-Bennett
Aproperly equipped treatment room is essential to delivering professional aesthetic services. A facial table/chair, magnifying lamp and  basic steamer are most likely on the top of your list for equipping your treatment room. Before you rush off to purchase everything you may want, take a moment to consider exactly what you need and what you can afford. Investing time in planning and research can save…

Initiative

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So, here we are. We have had in-depth discussions about motivation, goals, priorities, plans and organizing. But, we already have experience with time management. We have all been using schedules and lists for years. Why have these tools not already created the success we seek? It has been said in many ways but I prefer the simple analogy – A goal without a plan is…

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