Mission statements have a bad rap. Many people consider them philosophical fluff that businesses add to their employee manuals and marketing literature to put forth a memorable first impression. That is sad because a company’s mission should – and can – be so much more! MISSION STATEMENT DEFINED A mission statement is a formal statement of purpose that includes the intent and values of a…
The Elements Spa at the Clarion Hotel Stockholm, in Stockholm, Sweden, is perfect for combining a spa visit with a trip to the big city. The spa is more peaceful and quiet during the week and lively on the weekend. But, it is always welcoming and a great place to recharge. The spa has a lovely relaxation pool with an outdoor area offering stunning views.…
The skin care industry is certainly a crowded market and it can be tough for entrepreneurs to find their niche. On the other hand, it is rich with endless possibilities and generates billions of dollars each year. More and more women today are not afraid to speak up or start their own business and, now, more than ever, there are many more female role models…
Every licensed aesthetician, whether employed by a spa or managing a solo practice, will be confronted with the hard facts about career business. From marketing to banking, inventory control to customer service, and cost management to sales – all will likely require the skin care professional to learn much more than facial or waxing techniques. And while it is not necessary to be a business…
As the summer is a busy season, it is an important time to ensure that spa managers establish a procedure and response plan to handle any customer complaints that may arise. Completely eradicating guest complaints is impossible, but there are several steps that can help to prevent and minimize the level of complaints while helping to ensure each individual client’s needs are being addressed. Additionally,…
Custom skin care is a trend that has gained momentum rapidly over the past decade. Often, skin care is formulated, marketed, and delivered according to basic skin types – oily, dry, sensitive, mature, combination, and so forth. While certain skin symptoms, like dryness or uneven tone and texture, might have similar general causes, how and why those symptoms manifest may vastly differ from person-to-person based…
It is probably safe to say that aestheticians often struggle with their professional relationships with dermatologists in their town. While society has deemed them as the foremost experts in the area of skin, many aestheticians know about treatments and concepts that are highly effective and excellent alternatives to their traditional, pharmaceutical approaches. Moreover, there are real advantages to the time and personal connection that most…
Today, spas are utilizing social media channels to help bring in new clientele and keep already-existing clients. Use these business-growing platforms to find new clients and promote new products and services, because many current and potential clients are constantly searching online to learn about the services a spa provides and the products it sells. The ways clients are interacting with a spa are changing. Sixty-seven…
Part recovery center, part hydrotherapy playground, part new-age ashram, The Standard Spa in Miami Beach, Florida reimagines the modern spa experience. A hydrotherapy paradise complimentary to hotel guests, the spa features a Turkish-style hamam, aroma steam room, Roman waterfall hot tub, Finnish sauna, arctic plunge, treatment baths, mud lounge, and infinity pool. It is also a hub for classes taught by world-class yogis and instructors,…
Today, a business has milliseconds to capture a client’s attention. If a client cannot instantly identify a brand, then it is just a thumb swipe away from being overlooked and even forgotten. What can be done to ensure that a spa is able to capture the client’s attention? For starters, aversion is one of the largest reasons that clients do not connect with a brand.…
The TCM Health Spa with the Turtle Spa Concept® is the latest addition to the renowned spa world of Schloss Elmau. It is based on a combination of the spa’s offerings and strategies from Traditional Chinese Medicine (TCM). Western medicine often does not take heed to disorders until there have already been changes in the organism. In contrast, TCM notes even the subtlest signs of…
Whether a busy spa leader, front desk agent, or multi-talented aesthetician, a spa professional’s role involves multitasking! It requires focusing on managing schedules, inventory, events, and finances, as well as satisfying spa guests. A professional’s co-workers often look up to them and mirror their attitude and energy. Whatever their role at the spa, each team member is an integral part of the team and their…
Hands are recognized as a major vehicle for transmission of infection in both the healthcare and the spa or clinic settings. It is necessary for good hygiene practices to be in place so they can interrupt any transmission of micro-organisms. Good hygiene can also remove micro-organisms acquired after touching a client. These procedures are very simple and spa professionals can use soap and water and…
If there is one word that is synonymous with summer, it is sun – and, since July is national UV Safety Month, there is no better time of year to promote safe summer skin care! Do not let the weather be the only thing that heats up during these warm, summer months. Through specific, seasonal marketing focused on sun and summer skin care, professionals can…
Typically, retail product sales will contribute between 3 and 10 percent to gross sales. While it is tempting to focus primarily on the treatments and technology a spa offers, ignoring retail space erodes the bottom line. If a spa is making less than 10 percent of gross sales from retail, it is neglecting both retail space and profit potential. With training, a spa can realize…
Every business owner has, at some time, been told that they need a strategic plan to grow their business. Many owners have taken the time to build such a plan. Most of those plans ended up in a drawer somewhere never to be read again. In reality, every business owner needs a tactical plan to grow their business. The reason: a strategic plan says, “this…
Santé Aesthetics & Wellness is a one-of a-kind facility that offers holistic health care and medical aesthetics in a serene, urban oasis. Santé provides naturopathic primary care, including holistic dermatology, minor surgery, medical weight loss, and hormone management. In addition, Santé also offers acupuncture, massage therapy, holistic aesthetic practices and medical aesthetics. All these services are offered under one roof along with a gorgeous spa…
Even though men’s skin care is becoming increasingly more popular, it may still be difficult for some men to take that first step to becoming a client. Stepping into the female-dominated world of personal care is uncomfortable for many men. Many are skeptical unless treatments and services are gender-specific for their care. If they are not convinced early on that there is a better way…
The biggest question on most clients’ minds when they start a treatment plan, or new product, is, “how quickly will I see results?” More often than not, they are hoping for immediate improvement, but seeing true change usually takes time. It is important to set proper expectations to ensure a happy client. The more immediate changes a client will notice when beginning a new skin…
The average income of an aesthetician is about $30,000 annually, with the high end of the spectrum being closer to $200,000. In order to reach a higher income tier, skin care professionals often incorporate body treatments, devices, and wellness options into their practices. But, is the introduction of these services for everyone? What are the needed demographics to grow this type of business? In today’s…
Marketing is an integral part of every business, but most importantly, of a small business. Professionals do not need an advanced degree in marketing from a top tier school in order to succeed as a business owner. Deciding to venture off and be self-employed is a difficult choice to make, but it can be very rewarding. To best prepare before taking the plunge, write a…

More in Business

Featured Company

  • Vivant Skin Care, LLCVivant Skin Care, LLCDescription: Vivant Skin Care Results Are Everything Based on the work of the pioneering scientist, dermatologist, cosmetic surgeon and gold standard developer James E. Fulton, M.D., Ph.D., Vivant Skin Care’s scientifically advanced formulas target acne, aging, and ...

Business

Next-Level Learning

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...