Beat the Clock With Time Management Tips

Written by Lauren Balukonis
We are all familiar with the popular saying that time is money and as a business owner, time is undoubtedly the most valuable asset. Business owners in the spa industry,…

The Business Behind the Beauty

Written by Jeanette Owens
The business behind the beauty is not always as pretty as it seems. Countless hours and dollars are spent preparing the tranquil spa atmosphere that allows clients to relax, rewind,…
The word “arany” is derived from Hungarian, meaning “gold.” Dealing with gold has always been marked by strong emotions. Until today its beauty, rarity, and immortality bear an irresistible attraction…
No one would ever say the most glamorous part about working in a spa is sanitation, but lack of it is the number one reason a client will leave the…
The quality of staff training and customer service is vital to your operations. This is supported by specific procedures and guidelines outlined in a “how-to run my business” manual. Writing…
Sanitation and infection control are some of the first things we learn in beauty school, and for good reason! It is crucial to have an understanding of the different kinds…

The Importance of Continuing Education in Aesthetics

Written by Linda Gulla, founder of the International Institute for the Advancement of Aesthetic Medicine
When young aestheticians start out in their new journey, the opportunities are endless as to the direction of their career. At first, newly licensed aestheticians are eager to begin their…
Spa Alexis at Biggest Loser Resort Niagara is 2,100 square feet with six treatment rooms. Three of the rooms are used solely for bodywork, including massage, facials, acupuncture, chiropractic, emotional…
When asked to write this article, I requested permission to speak from a personal point of view, not only because as a makeup artist being all-inclusive resonates deeply with me,…
Regularly scheduled staff meetings with employees in the workplace can be one of the most powerful business tools. When managed effectively, staff meetings will build trust, increase productivity, build moral,…
Start talking about brand marketing and even successful and seasoned entrepreneurs will start talking about logos, advertising, shelf-talkers, public relations stunts and social media activations. But your spa brand is…
Every business comes with its challenges. Owning a spa is no different. Your selection of staff, policies and services offered all impact your clientele and reputation. However, there are important…

Simple Steps to a Booming Business

Written by David S. Goldstein
Aestheticians are well trained in ways to help their clients achieve healthy, beautiful skin. Having gone through aesthetic-specific schooling to become well versed in their discipline of choice, aestheticians have…
“Grace” and “etiquette” may sound like old-fashioned words, but we need them today more than ever. Etiquette in the modern sense is not about selecting the proper fork for the…
As an aesthetician and skin care business owner, here is what I know for sure: to create and sustain a successful skin care business, we need to stay up with…

Modalities: Marketing and Beyond

Written by Aliesh Pierce, L.E.
The spa industry is an ever-changing entity. The International Spa Association reports estimates that there were 160 million spa visits in 2012 and reports year-end revenue of $14 billion. A…
People have an intrinsic desire to look great and have a perfect complexion. This is what has made our industry flourish. When a fellow aesthetician or staff member tells me…

Sponsored Videos

Featured Company

  • JindilliJindilliDescription: JINDILLI PASSION We are a family owned macadamia company based in Australia, the home of macadamias. Macadamias are a native Australian rain forest tree (Hawaii imported their trees from Australia). The word “Jindilli” is one of the names for the macada ...

Business

AIA Featured School

  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...