Social media has become highly prevalent with this generation. To implement and make a difference to your business’ revenue, expansion in reach and the impact of brand is dependent on…
Over the last decade, the concept of a physician/aesthetician working relationship has become more commonplace than ever before.
Set on more than 400 pristine wooded acres with a 15-acre private lake, The Lodge at Woodloch is an award-winning destination spa resort located Northeast Pennsylvania.The all-inclusive property features 57…

Prepping for Tax Season

Written by Jay Shorr, B.S., MBM-C, CAC I-V
As we start the process of preparing for our annual tax returns for our personal lives and professional businesses, we must always consider every possible opportunity to take advantage of…

The Effect of Internet Marketing on the Skin Care Industry

Written by Judith Ferber, founder of Judy Ferber Hungarian Skin Care
What do you think of when you hear the word Groupon? Do you cringe or ask questions? One of my colleagues had a horrified look on her face as I…
Spa Mirbeau at Mirbeau Inn & Spa at The Pinehills boasts 14 treatment rooms and a full range of services that utilize products by luxury brand BABOR. The spa menu…
How do you market your business in your community? Having your own business/being an entrepreneur can be a very challenging job. You are required to sell yourself and your products,…
Spanning 50,000 square feet, The Spa at Terranea includes an award-winning spa, salon, wellness and fitness center, all with an oceanfront locale in Southern California, blending a tranquil Mediterranean ambiance…
Winter can be a time for skin renewal, especially if you have clients who tend to spend a lot of their summer in the sun. While skin exfoliation is a…
Many aestheticians recall a time when the options available for improving the appearance of their client’s skin were relatively few as compared to the wide variety of effective products and…
Word on the street is that most spa owners love the concept of owning a spa. They love the thought of happy clients, the relaxation it brings to the lives…

The Case Against Private Label

Written by Catherine Atzen, MBA
Opinions differ about private label skin care products sold in spas and medical spas. We will explore clients’ expectations and how aestheticians earn their trust through product recommendations. We will…
Licensed aestheticians in Washington State have until January 15, 2015 to apply for the master aesthetician endorsement. This clause allows practicing aestheticians to increase their scope of practice. If no…
Tucked into a breathtaking Adirondack woodland setting, Lake Placid’s first-ever resort spa experience takes the region’s wellness offerings to a new level. The Spa at Whiteface Lodge brings the natural…
Spa and salon experts agree: Retailing is critical to success and expertise in this area is often the missing X-factor. Developing retailing skills consists of several parts, the most essential…

The Irrelevant Price Tag | How to effectively sell high-end skin care products

Written by Douglas Preston, L.E., president of Preston Skincare
Oh no! Your spa just introduced a brand new line of treatment products that you are expected to sell to clients. That is great, but look at those retail prices!…
It is all about balance and understanding how everything and everyone can work together. I have been in the employer’s seat for more than 23 years now and I am…

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Featured Company

  • Dr. Jeff Skin Care / Beauty AtticaDr. Jeff Skin Care / Beauty AtticaDescription: About Dr. Jeff Skin Care/Beauty Attica, Inc. Beauty Attica, incorporated in Redmond, Washington in 1996, was relocated to the metro Los Angeles area in June 1999. It is the marketing arm of Dr. Jeff Professional Skin Care products domesticall ...

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AIA Featured School

  • Daisy MD CareDaisy MD CareDescription:   At Daisy MD Care, we take special pride in using the finest equipment and top-quality ingredients that only provide results and improvements in all our services. The mission of Daisy MD Care’s founder, Daisy, is to provide the best skin care tre ...