During breast cancer awareness month, spas and salons may be wondering how they can contribute to the cause. In addition to becoming educated about oncology aesthetics and making treatments as safe as possible for clients with cancer, spas can partake in a number of fundraising and awareness ideas.

Liability Possibilities in the Spa

Written by Antonia Schreiber, L.E., L.M.T.
Thus far, there are random stories that stick out in my professional career as an aesthetician as strange milestones. The first story that comes to mind is when I had to explain to a former employee why her two shih tzus could not lie under the aesthetics table while she provided services. Or, the beyond-irate pregnant woman who ripped her client intake form up in…
While every salon and spa owner’s worst nightmare is having a fire destroy years of hard work, dedication and love, every year, thousands of salons and spas experience a fire and most of them are 100 percent preventable. With the flick of a switch, a business can be up in flames. This makes prevention key and a must for every business. This article will highlight…
Arecent conversation with a skin care professional revealed that she had concerns regarding her skin care practice. She expressed that she had difficulty rebooking clients. Many came once, but never called back for another appointment. As incentives, she offered discounts or gave away facial gift certificates to local fundraisers. Moreover, she had challenges meeting her monthly expenses. There were a litany of reasons as to…
This summer, after several years of severe drought, Texas experienced an exceptional amount of rainfall. Houston was hit with about 28 inches of rain while some homeowners in Wichita Falls were forced to evacuate their homes.
Healing Waters is a leading plastic surgery clinic, wellness center, and full-service spa offering the latest innovations in plastic surgery procedures, medical aesthetic services, clinical skin care, and relaxation therapy. The first Healing Waters, opened in Wichita, Kan. in 2002 by Amanda Gorecki, an advanced registered nurse, began from a deep desire to help people.
Once upon a time, professional skin care thrived upon mystique. Experts who called themselves facialists and aestheticians were great at keeping secrets – it was their stock in trade. They applied mysterious products to the client’s skin with the authority of true ritual, commanding that they return frequently to produce lasting effects. This was back in the day of heavily perfumed creams, a profusion of…
Once upon a time, salons, medical spas, and aesthetic practices were only able to sell their services in two places: their office and over the phone. Over time, more products were added to the shelves, including a variety of moisturizers, cleansers, serums, toners, and more. But again, these products were only able to be sold when a client walked through the doors or called in…
Think about your most important relationships. What do they have in common? Traits such as clear communication, trust, and honesty likely come to mind. If you are thinking of hiring a public relations professional for your brand, it is critical that those traits exist. It is important to have intimate, focused list of clients, so there is time to communicate honestly with the people you…

10 Things About... Social Media

Written by Beth Cochran
The landscape of social media is constantly changing, thus creating the challenge of keeping on top of emerging trends and maintaining a presence across various channels, while you also have a business to run. Social networks are the most powerful when they are used for building brand awareness, driving engagement and leads, and in many cases, providing customer service. But keep in mind that a business’ website…
How do you make a connection with your clients that goes beyond skin deep? How can they benefit from your talent and guidance beyond the four walls of your treatment room? Most importantly, how do you harness technology rather than letting technology harness you?
Today’s purchasing environment is very different than it was 10 years ago. Not only is competition is greater, but social media has also changed the way the consumer shops. Big box stores are becoming more aggressive with skin care specials and different service chains have entered the picture. If you have not changed the way you are doing business, your sales will slip and you…

Learn What Your Clients Really Want

Written by Monique Enriquez, C.N.H.P.
When it comes to skin care needs and solutions to skin issues, the professional needs to find out what a client actually "wants versus needs." In our industry, the focus will be a skin care product or treatment that is needed to solve a problem that fulfills a want, such as glowing skin. But first, the difference between a want and a need should be…
La Réserve Genève Hotel and Spa is Geneva’s first contemporary five-star hotel.

Top Marketing Techniques for Spas

Written by Rachelle Dupree
Businesses are as individual as people. Each business location and owner has its own idiosyncrasies and methods - one spa's success can be another spa's failure. While there may not be a true top technique for spa marketing, common themes do come into play: research, relationship building, and taking advantage of free online tools.

Setting a Standard of Care for Teenage Clients

Written by Jennifer Linder, M.D.
Instilling in clients a standard of care in a daily routine ensures that healthy skin habits are embraced at a young age to avoid unnecessary sun damage, minimize the risk of premature aging and, in some cases, control a skin condition before it gets out of control. Addressing the skin conditions most commonly seen during the teenage years, including acne, oily skin, and atopic dermatitis,…
Young skin. It is the paradigm for which we are all striving: skin with lightning-fast metabolic turnover, robust support from abundant collagen, elastin reserves in tissues, and consistent melanin production. Smooth, plump, evenly-pigmented, fresh. Clients dream about it. Skin therapists strive to replicate it.

T.E.A.M. SPIRIT Keeping employees on the same page

Written by Tasha D. Manigo-Bizzell, L.E., M.B.A., I.H.P., M.S.
It is no secret that keeping clients interested in a spa’s products or services is a daunting task. With so much vying for their dollars, it is a wonder customer loyalty even exists. But keeping employees engaged is the most important goal for any business that truly wants to be successful. Remember they are partners in success. You work hard at attracting potential clients to…
When you create your spa menu, you should be clear about representing your level of knowledge, your training, and who and what you are. Choose a business model that differentiates you from others. Your menu should be a testament to your skin care philosophy and your personal strengths as a professional. Once you figure this out, you need to take into consideration the marketplace in…
It is likely as a practicing skin care professional that you are working hard to grow your clientele and fill your book. Maybe you are seeing upwards of eight to 15 clients a day. Whether you rent space or own a spa, the busier you become, the harder it is to balance everything. The better part of the day is spent providing facials, hair removal…

Spa Radiance

Written by Carly LoJacono with Glodow Nead Communications
Spa Radiance, located in San Francisco’s affluent Cow Hollow District, recently received a major makeover by local interior designer Jay Jeffers.

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  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...