Millennials are transforming the traditional definitions of the modern work place and the beauty industry is no different. The term millennial has gotten a bad rap and has been tarnished with a laundry list of stereotypes – stigmas around professionalism, work ethic, and general expertise. I guess I should categorize myself as a millennial, though I really don’t want to. I’ve encountered my share of…

Add Some Pop to Your Marketing Mix

Written by Debbi K. Kickham
If you’re reading this magazine, you’re likely a skin care professional. Do you also think of yourself as an entrepreneur? The truth is every skin care professional in a private practice has to be a self-starter to achieve visibility and credibility in order to win over clients. In my opinion, every top-notch professional needs to get his or her name out there. But, you need…
Did you know that the bridal market generates about $50 billion in revenue each year? That’s billion, with a “B.” If your spa doesn’t accommodate for these specialty clients, you’re missing out on a big piece of the money pie. There are countless opportunities for profit, growth, and referral business when marketing your location as a key player in this space. Here are a few…
Skin care professionals not currently using Instagram for Business are missing out on a massive marketing movement that could potentially change the trajectory of their entire spa practice. Instagram has been reported to have a 93% growth of added followers for brands month over month. With over 500 million active users and over 95 million posts per day, Instagram for Business has become an essential…
Whether they are the director of a namesake spa, the owner of a local spa or skin care practice, or an individual professional working to establish themselves in a crowded market, most skin care professionals can agree – a strong reputation and word of mouth buzz is invaluable. But how to go about achieving that (and growing it over time) is harder to grasp. With…

July 2020

Business Blogs

Brands of the Month

  • Repechage
  • Celluma by Biophotas, Inc
  • DMK Skin Revision Center