by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII Every year it seems as if the holiday season has arrived out of nowhere. One minute,…
Spa Solage, which is located in Calistoga, California, features a 2,500 square foot expansion to its reception building, including a new indoor and outdoor Relaxation Lounge, expanded men's and women's…
Every new business owner aspires for consistent progress on their road to success. The smart spa owner will recognize when the timing is right to seize the opportunity to increase…
by Mara L. Shorr and Angelica Pierini The world is a diverse place that allows for the enjoyment of cross-cultural interaction. As a result, skin care professionals must be careful…
Sea Island's expansive 65,000 square-foot Forbes five-star spa and fitness center reaches well beyond its four walls, invigorating guests through an array of curated treatments and amenities. From pampering to…
The key to upselling and cross-selling is suggesting value-added products and services that truly focus on clients' needs. Most clients do not want to be sold to, but do want…

Add-On Services for Added Profit

Written by Erin Lucie, D.N.P.
On a daily basis, skin care professionals are asked about their service offerings. These clients are usually directed to the spa's website or handed a spa menu on a rack…
How do skin care professional stand out from their competitors when everybody seems to be delivering high-end products and cutting-edge treatments? The answer lies in staying focused on the client;…
Within the majestic walls of Caesars Palace, among one of the six towers, and bulwarked from the highly trafficked Las Vegas Strip resides a picturesque spa full of wonderment and…
In today's highly competitive spa industry, success is reliant upon effective marketing with a focus on the client experience. Improving market conditions continue to increase the number of skin care…

Taking the Next Step: Planning a Solo Career in the Skin Care Profession

Written by Douglas Preston, L.E., president of The Inspired Esthetician
Many skin care professionals dream of starting and running their own private skin care spa. There are a number of assumptions that influence this big decision, including the presumed satisfaction…
Sanctuary Spa is a world unto itself with interior and exterior treatment spaces that keep one view constant: a rock sculpture of a praying monk shaped by Mother Nature on…
The new faces of beauty require fresh messaging and unique marketing methods. Millennials, Baby Boomers, and those who are multiethnic are some of the new faces skin care professionals are…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII When skin care professionals create their spa's image, they are often convinced that it could not…
Successful spa events are the result of months of preparation. It is not uncommon for an average spa to spend 20 percent of their total marketing budget on events. During…
Siren & Proper's lash lounge and brow bar is the trendiest boutique salon in Grand Rapids, Mich. Located on a busy downtown street, Siren & Proper was the first salon…
When skin care professionals perform a skin analysis, they often use a magnifying lamp to survey the skin for moisture loss, dehydration, fine lines, elasticity, macules, papules, hyperpigmentation, telangiectasia, couperose,…

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Featured Company

  • Celluma by Biophotas, IncCelluma by Biophotas, IncDescription: No matter the age, we all strive to be healthy, pain free and to look and feel our very best. The Celluma from BioPhotas, Inc. is a specialized light emitting diode (LED) device designed to treat arthritis, muscle spasm, muscle and joint pain, muscle ti ...

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AIA Featured School

  • Aesthetic Science InstituteAesthetic Science InstituteDescription: All About Where You're Going! The mission of the Aesthetic Science Institute is to provide an exciting and challenging learning experience that stimulates professionalism, passion and motivation for future licensed estheticians. Prepare yourself for a ...