Monteverdi Tuscany is a luxury boutique hotel centrally located between Rome and Florence, Italy, offering stunning panoramic views of the Val d’Orcia region of Tuscany. This unique, luxury hotel is not confined within a single building, but, instead, is infused throughout an idyllic, medieval village, with rooms and suites tucked in among authentic and fastidiously maintained properties. With its authentic and painstaking restoration complete, the…
Buying and selling aesthetic lasers internationally comes with its challenges, but it can also come with many benefits. Without the proper knowledge of packaging, shipping, customs, currency exchange, taxes, and cultural practices in foreign markets, the entire enterprise can feel overwhelming. THE BENEFITS OF INTERNATIONAL PROCUREMENT People want to work with you and if your business is based in the United States, other countries are…
Owning a spa can be challenging, especially in the beginning. As is the case with most small business owners, spa owners wear many hats and are often trying to balance managing employees, dealing with finances, and getting face time with their clients. As a result, spa owners normally put in a lot more than 40 hours a week to make sure they are utilizing every…
“Excellence in education” has been a guiding principle in Annette Hanson’s life and her school Atelier Esthetique Institute of Esthetics, a New York licensing aesthetics school and post-graduate facility. She studied face and body treatments throughout the United States, France, Germany, and England and is determined to never stop learning. Her professional experience in skin care spans more than 30 years as an aesthetician, salon manager, product innovator, aromatherapist, distributor,…
In the business of aesthetics, people are the focus. When people are the focus, pipeline is everything. The truth is that even operating a spa at full capacity with high bookability in a small local market or in large scale with multiple locations, streamlining operations outside of the treatment room can be more than a full-time job. With eight simple hacks, professionals can unlock real…
There are many theories on how climate change affects our world. In the past, some people chose not to believe in it. Looking back at 2017 and 2018, it is much harder to deny the existence of climate change. There were numerous hurricanes, much of the Midwest was beset with tornadoes, and the west had two record-breaking fire years. There have been huge winter storms…

Round 5: Brand Confidence

Written by Delilah Matos
What is brand confidence? Brand confidence is the perception that a brand has connection to and is perceived to be trustworthy by its target audience or niche market. Many realize the value that a strong brand can bring to their business, but may still be finding that their own branding efforts have been largely unsatisfying. Often, this comes down to a lack of clarity about…

5 Tips to Make Your Retail Area Fun and Interactive

Written by Barry Eichner and Jenni Nagle
Have you been to one of those newly remodeled Targets lately? Gone are the days of the aisle after aisle of products. Target’s got different types of tables with inviting displays. There are adorable little nesting tables with products in miniature setups so customers can just play. When you have clients in your business, it is rare that they know what products they need or…
If asked, most aestheticians will say that retail product sales is not one of their strongest skills. That makes sense, as skin care professionals are generally more attracted to the work of service, with its caring and helping qualities, than selling things. But, passing up product promotions not only limits one’s income, it also leaves valuable clients open to the lures and suggestions of beauty…
Building trust and loyalty with your clientele is a sure way to make your business a success. There are a few small things that you can do during the service that will not only make the wax more comfortable and allow you to achieve the best results, but it will set you apart from the competition and keep clients coming back. Rebooking a client is…
The rugged, natural beauty of coastal Maine inspires The Spa at Cliff House, a sanctuary that invites spa goers to connect with their own raw essence. Using only the finest natural products to soothe the body and mind, The Spa at Cliff House’s intuitive professionals take inspiration from the pure power of the elements. Their body treatments, facials, and hand and foot therapies penetrate layers…

Listen and Learn: Top Questions to Ask Clients During a Consultation

Written by Nicole Majdali, internationally certified aesthetician, makeup artist, and educator at Janssen Cosmetics and Dr Schrammek US
When meeting a new client, it is important to understand their needs and concerns. As professionals, we instinctively want to begin helping their skin, but I love the quote, “Nobody cares how much you know until they know you care.” Listening is our first job. We can build life time relationships in this business, so always give your full attention. Before beginning, ask these key…
Whether you’re still in school or just graduated, starting and building a career as an aesthetician can feel daunting. As a licensed aesthetician, there are so many paths you can take. Where do you start? How do you build a resume? A lot of what we are going to discuss revolves around practice, experience, and skills. Spas are always looking for aestheticians who can harmonize,…
In the age of technology, it is easy to become captivated by the sexy, innovative devices that have become commonplace in the modern medical spa culture. Lasers, machines, and devices were not the primary modalities used to deliver aesthetic benefits back in the mid 1990s, but today, if professionals are not able to provide skin care clients with procedures that are state-of-the-art, high technology, and…
Visible skin improvement is the holy grail of the treatment room and should be the main goal of every skin care professional. Results, after all, are the fundamental reason why a client will drive across town at rush hour, circle the block three times for a parking spot, and manage to carve roughly 90 minutes out of his or her crazy schedule. The feel good,…
Many individuals become aestheticians because they adore beauty and have an innate knack for bringing out the best in others. Yet, with all the natural talent in the world, if professionals do not market themselves correctly or have access to the clients who can benefit from their services, they will get lost in a sea of competition – and boy is there competition today. Not…
The United States is a melting pot and always will be. Anyone who has done a DNA testing sample is likely to find multiple ethnic strains. Multiple heritages make it much more difficult to classify someone into one of six Fitzpatrick skin type categories. It has been said you can’t judge a book by its cover. While that may be an overused adage, it certainly…

Round 4: Master Your Combinations

Written by Delilah Matos
Stepping out to do something different is often scary, especially in business. Understandably, fear sets in. Fear can stop us from doing great things and it can be the number one cause of self-sabotage. For example, fear of failure or loss of money often holds people back from stepping out and starting a new business or creating a new career path. Today, I want to…
Whether your business currently offers makeup applications or if it’s new to your service menu, there are plenty of ways you can enhance marketing these services to clients. By utilizing these simple-to-implement suggestions, you can significantly increase spa traffic and, ultimately, increase revenue. Here are some ways you can drive more business in the spa and have a positive impact on your return on investment…

Is Your Receptionist Killing Your Spa?

Written by Mara L. Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
Though most people call them the receptionist, in reality, they should be called the Director of First Impressions. Let’s be honest. This is the person who has the ability to make or break whether clients have a positive impression of your business, whether new clients schedule an appointment, and more. So, what should you look for to see if your front desk team is killing…

Profit is Not Profanity

Written by Barry Eichner and Jenni Nagle
After a decade of running a chain of medical spas, I learned that the treatment menu is the heart of the spa business. It encompasses everything you believe in about your business. It shows what you stand for, what your values are, and what you trust. Treatment menus tell a story – they tell your story. They are the little love notes that you write…

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  • Christine Valmy International School For Esthetics, Skin Care & MakeupChristine Valmy International School...Description: Christine Valmy International School for Esthetics, Skin Care & Makeup offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first sc ...