Let’s face it, working in a spa is hardly ever boring. No two days are the same. Tuesday might be low key and quiet, but the next day could be a train wreck of mis-scheduled clients and no shows. It’s a mixed bag for sure. The same can be said for co-workers. As someone who has been in the industry for over a decade, I’ve…
When designing and planning verbal and non-verbal communications with clients and prospects, messaging must be shaped so that the newest client will comprehend and not be overwhelmed and the oldest client will stay interested and pay attention to what is being conveyed. And, all this must be one while ensuring that the words, either written or spoken, are considered organic and personal. Communication with clients…

Spa Personalities: 9 Problem Client Types and How to Handle Them

Written by Terri A. Wojak, L.E., NCEA Certified
As aestheticians work in a service driven industry, they must communicate with clients and consumers on a regular basis. Most clients are a pleasure to work with but, every now and then, a professional may run into a client who can make their job somewhat difficult. In order to continue making their business thrive, they must learn how to deal with problem clients. The following…
Every professional has had them: clients who have a million and one questions about the latest trends in skin care as soon as their facial session begins. They, then, proceed to tell the professional what peel and facial they need and want for their skin, despite any contraindications that would clearly indicate their know-it-all request was not the right approach for their skin.

Simplified Spa: Top Ways to Use Technology in Your Business

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV
In today’s fast-paced world, incorporating technology into your business may seem overwhelming. But, in reality, with the investment of time and money (a little or a lot), you’ll be surprised at how much easier life can get. Keep reading for top tips on how to incorporate technology into your spa to make things easier for you and your team. MASTER THE BASICS First, make sure…
Most professionals have heard that it costs 11 times more to find a new client than it does to retain an existing one. If this is true, why don’t professionals spend at least twice as much time working to keep existing clients happy to avoid the costly mistake of client turnover? Client retention is one of the most important metrics that every professional skin care…

Estie Self Care: 6 Tips to Practice What You Preach

Written by Lauren Snow, L.E., founder and owner of Lauren Snow Beauty
Aestheticians and service providers will agree that what makes the aesthetics profession extraordinary is the high level of physical and mental readiness that is required. In addition to meeting clients’ needs, on-going advanced education and the increased use of social media to grow a business can lead to stress, exhaustion, and anxiety. Many individuals live in a work-life culture of busy is better, but what…

6 Ways Aestheticians Hamper Their Own Financial Success

Written by Darcy Debernarde, L.E., COE, CCRT, CPDA
When it comes to growing a thriving skin care business, often, aestheticians can be their own worst enemy. Here are six common ways skin care professionals tend to hamper their own success. NOT ACCEPTING CREDIT CARDS Let’s face it, clients are more likely to do business if the professional accepts the form of payment that offers them the most convenience and flexibility. According to Visa,…
Results are everything. In the aesthetics business, this is especially true. If clients are not seeing smoother, firmer skin as a result of services, they will not keep coming back for more. But, this is just step one. Seeing great results or simply talking about them is only part of the picture. If a professional want to grow their business, then they also have to…
What’s more important than attracting a new aesthetics client? Keeping that client. And, what’s even better than rescheduling clients? Rescheduling them to come back more often. The more frequently clients visit, the more income you can earn from those extra visits, and who doesn’t want that? But, how do you convince people to add additional appointments without giving the impression that you’re simply trying to…

Learning After Licensure: 7 Questions to Ask Yourself When Picking a Path

Written by Denise Gaston, L.E., CIDESCO Diplomate
The skin care industry is on an upward trajectory with no signs of slowing down. Enrollments at beauty schools are up and it seems like everyone wants to be an aesthetician. Multinational companies are buying up professional skin care brands to deepen their portfolios and cash in on the skin care craze and new product lines are being launched almost overnight. Indie brands are disrupting…

Round 6: Accept Adversity

Written by Delilah Matos
Unfortunately, adversity is something we all will face in our lifetime. It can present itself in many different forms, such as failure or rejection, and can carry a negative vibe that feels like punishment or defeat. We have all experienced being punished for failing. Think back to the first time you received a bad test score. It likely taught you, from an early age, that…
The world is full of strange diseases and how people pick them up is often one of the great mysteries of life. Once a person has an infection, they will likely assign blame to the last known service or treatment they received. If that treatment was at a spa, there could be a claim. Staph infections can happen if a person has an extended stay…

Motivation Maker: 5 Ways to Motivate Employees

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BS, MBM-C, CAC I-XIV
It’s a fact: without a staff and team that’s excited and motivated to help the business succeed, nothing else matters. Having great services and excellent care mean nothing if the staff is not excited to perform, sell, and market them, or if a client spots an unhappy staff and unfriendly faces the second they walk in the door. So, how can you motivate your team…
If you’re currently breathing, you’ve probably been asked if you’d like an “opportunity to give your family a better life and still get to work from home!” or “afford to take the family to Disney this year, working in your spare time!” These offers sound fabulous, right? Ahhh, the good ol’ pyramid scheme. The new, less scary name for this type of company is multi-level…
Monteverdi Tuscany is a luxury boutique hotel centrally located between Rome and Florence, Italy, offering stunning panoramic views of the Val d’Orcia region of Tuscany. This unique, luxury hotel is not confined within a single building, but, instead, is infused throughout an idyllic, medieval village, with rooms and suites tucked in among authentic and fastidiously maintained properties. With its authentic and painstaking restoration complete, the…
Buying and selling aesthetic lasers internationally comes with its challenges, but it can also come with many benefits. Without the proper knowledge of packaging, shipping, customs, currency exchange, taxes, and cultural practices in foreign markets, the entire enterprise can feel overwhelming. THE BENEFITS OF INTERNATIONAL PROCUREMENT People want to work with you and if your business is based in the United States, other countries are…
Owning a spa can be challenging, especially in the beginning. As is the case with most small business owners, spa owners wear many hats and are often trying to balance managing employees, dealing with finances, and getting face time with their clients. As a result, spa owners normally put in a lot more than 40 hours a week to make sure they are utilizing every…
“Excellence in education” has been a guiding principle in Annette Hanson’s life and her school Atelier Esthetique Institute of Esthetics, a New York licensing aesthetics school and post-graduate facility. She studied face and body treatments throughout the United States, France, Germany, and England and is determined to never stop learning. Her professional experience in skin care spans more than 30 years as an aesthetician, salon manager, product innovator, aromatherapist, distributor,…
In the business of aesthetics, people are the focus. When people are the focus, pipeline is everything. The truth is that even operating a spa at full capacity with high bookability in a small local market or in large scale with multiple locations, streamlining operations outside of the treatment room can be more than a full-time job. With eight simple hacks, professionals can unlock real…
There are many theories on how climate change affects our world. In the past, some people chose not to believe in it. Looking back at 2017 and 2018, it is much harder to deny the existence of climate change. There were numerous hurricanes, much of the Midwest was beset with tornadoes, and the west had two record-breaking fire years. There have been huge winter storms…

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  • Eminence Organic Skin CareEminence Organic Skin CareDescription: Éminence Organic Skin Care provides effective, award-winning natural, organic and Biodynamic® skin care to leading spas worldwide. As pioneers of the organic skin care movement since 1958, Éminence combines more than half a century of herbal craft ...

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  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...