Show of hands if you hate trying to sell clients retail products? There better not be a single hand waving in the air. Homecare is essential to good skin. Without it, anything you do in a treatment room is a waste of time. So, why do most aestheticians and hairstylists abhor the thought of recommending retail? I have a theory, well, I have three, actually…
The perfect spa begins to take shape when a great location has been determined, convenient parking has been set up, the lease has been negotiated, and a business plan has been perfected. With a menu decided, unique concept created, name and brand chosen, and signage ordered, now it is time to begin the critically important step of designing and optimizing the spa. WORKING WITH AN…
First impressions are always important and a spa menu is an opportunity to make an impact on potential clients from the get-go. When someone picks up the menu, that is the opportunity to provide all the enticing information they need to decide if the spa’s services are a match for them. The overall design says a lot – from the materials used, to the design…
Spa professionals have a duty to provide atmospheric transportation to those clients who walk through the spa doors looking for respite into another world – one that is welcoming, calming, and rejuvenating. These people enter entrusting the spa professionals with their physical and mental well-being for the scheduled time they visit a spa. It is important to remember, in this day and time, where there…
Hosting an open house or spa event is an excellent way to grow a spa business, especially at this time of year. An open house can be a great way of drumming up business, even for established spas. And, while the holidays are a reason to host a party, creating special events should be part of the yearly calendar to create awareness and build excitement,…
Day spas in America are doing well. They combine services and offer the busy client more than one option for beauty treatments. Most spa owners understand the need for professional liability and property insurance, but there are also some general liability issues that spas have. Some of the largest claims paid relate to water. While a small beauty salon that cuts hair might not have…
Remember when your greatest wish as a new aesthetician was to have a full appointment book? I certainly do! It seemed like an almost impossible fantasy in those early years of my new practice. Then, gradually and with patience, my clientele grew until I was forced to create a waiting list for clients I would otherwise have to turn away – unable to see them…
Growing your business isn’t easy. Without the right marketing strategies to fuel growth, building a profitable business can be extremely challenging. Identifying the right channels to market your business will help you to reach the market that you are targeting and do it in the most cost-effective way. As a business owner or an aesthetician looking to grow your clientele, it is easy to become…
One of the biggest challenges a new aesthetician will have is how to market themselves as a new skin care professional. While in school, most of the marketing and advertising is done for you – although, now, many schools are putting together programs training students to start building their clientele while they are learning. But what happens when the security and hand holding is over?…
Renew MD is a physician-operated and owned, full service medical aesthetics spa providing personalized, high quality services in a relaxing and friendly environment. Dr. Sherry Alexis Gordon, M.D., F.A.C.S., and her dedicated team members offer everything from laser facial rejuvenation, acne therapies, and microneedling to body shaping and fat reduction, PDO thread lifts, and vaginal laxity treatment. Chemical peels, dermaplaning, and luxurious hydrodermabrasion are performed…
From Groupon and Living Social to BOGO discounting and expensive mailers, there is no length we wouldn’t travel to fill our books. Our generous marketing efforts often result in collecting expired offers that won’t even cover the cost of the campaign. In a quickly evolving market, we must strive to maintain credibility, which means branding ourselves in a way that attracts clientele that is reflective…
The savvy consumer knows they have options when it comes to purchasing skin care products, and those options may or may not include your establishment. So, the question is this: what can you do to make clients want to purchase their products from you? Aside from being a really, really great salesperson, the answer is simple. Sales are most often generated by the way in…
As the last quarter of 2019 approaches, this is a perfect time to think ahead and start planning for 2020. Having a solid marketing plan each month will provide spa professionals and their teams with a blueprint to follow, so that they are more apt to reach the goals they have established for their business. This approach is proactive and will help establish focus, consistency,…
Client expectations often aren’t realistic. Let’s take, for example, our lovely associates in the world of hair. How many times have you sat down in a chair with an airbrushed picture of some lovely model, who more than likely is sporting extensions or even a styled wig, and informed your stylist you wanted to look like that? There was no consideration of texture differences or…
Most spas would prefer to hire people as independent contractors. The added cost of making people employees can be staggering. Employers are assessed payroll tax on their employees and they are required to purchase worker’s compensation insurance. Checks must be issued to each employee with the appropriate deductions taken out, which could lead to hiring a payroll processing firm, especially if there is more than…
Striving in the beauty industry is not always a beautiful experience, especially if you are new to the field and are eager to establish your unique brand and business. With over 20 years of experience, I can share with you a thing or two on what it takes to win in the industry. Personally, I have never been into jumping onto industry trends and I…
You’re planning a prosperous future as a career aesthetician. To succeed with clients, you know that service quality and prices matter. But, potential clients have numerous spa choices in your area – your competitors – and you are concerned about how to position yourself among them. And, who are these businesses that want the same clients you do? It is a big list: Full-service spas…
If you’ve ever heard us lecture, you’ll know that, as practice management consultants who focus on the aesthetic space, we continuously say that safety needs to be one of your top priorities. We travel around the country for site visits on a regular basis and find that there are a series of items that are often overlooked, yet simple to fix. WALKWAYS Make sure your…
Located along the white sand shores of Miami Beach, Florida, Carillon Miami Wellness Resort presents an authentic and specialized approach to health, wellness, and complete well-being. Exuding the luxury of wellness, the resort focuses on aligning physical, mental, and spiritual health by offering a comprehensive retreat, the largest spa in the region (70,000 square feet), a one-of-a-kind thermal experience, and a medical wellness division. The…
The 21st Century has shown that young people play a significant role in starting trends, influencing those around them, and showing how to integrate them into one’s daily life – hence the term, influencer, which you may have heard of by now and have become quite familiar with on social media channels, like Instagram. Today, our youth are exposed to modern technology at a very…
Do you love what you do? I certainly hope so. Could you love it even more? I definitely think so. In every business, there are always opportunities to increase your level of passion through additional training and certifications. As an added bonus, you’ll keep your mindset fresh and skillset highly competitive. Let’s take a closer look. BENEFITS OF ENHANCING YOUR LICENSE Building a Larger and…

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