“Excellence in education” has been a guiding principle in Annette Hanson’s life and her school Atelier Esthetique Institute of Esthetics, a New York licensing aesthetics school and post-graduate facility. She studied face and body treatments throughout the United States, France, Germany, and England and is determined to never stop learning. Her professional experience in skin care spans more than 30 years as an aesthetician, salon…

In the business of aesthetics, people are the focus. When people are the focus, pipeline is everything. The truth is that even operating a spa at full capacity with high bookability in a small local market or in large scale with multiple locations, streamlining operations outside of the treatment room can be more than a full-time job. With eight simple hacks, professionals can unlock real…

There are many theories on how climate change affects our world. In the past, some people chose not to believe in it. Looking back at 2017 and 2018, it is much harder to deny the existence of climate change. There were numerous hurricanes, much of the Midwest was beset with tornadoes, and the west had two record-breaking fire years. There have been huge winter storms…

What is brand confidence? Brand confidence is the perception that a brand has connection to and is perceived to be trustworthy by its target audience or niche market. Many realize the value that a strong brand can bring to their business, but may still be finding that their own branding efforts have been largely unsatisfying. Often, this comes down to a lack of clarity about…