As the science of skin care evolves and formulation technology improves, the lines between medicine and aesthetics are blurring. Although the licensed aesthetician has more tools in their hands to improve people's skin, there are still some important differences between the medical aesthetic experience and the spa aesthetic experience. From the requirements of those who are hired into each setting to the expectations of the…
Over the past decade, the number of medical aesthetics procedures performed in the United States has drastically increased; in fact, one could argue that medical aesthetics has become nearly as mainstream as social media. In 2016, Americans spent more than $15 billion on combined surgical and nonsurgical procedures, with nonsurgical procedures accounting for 44 percent of total procedures.1 Why is there such a demand for…
Spa etiquette is a topic that, in a business based on relieving stress, frequently causes a lot of undue concern. Spa etiquette needs to be a frequent topic of conversation with staff so that they feel educated and empowered when answering clients' questions. Spa owners cannot remind therapists and clients enough about etiquette. After all, it is normal to get into a rhythm and forget…
Omari Beauty Bar is a holistic-based boutique spa located on Orcas Island in the Pacific Northwest, off the coast of Washington state. Being the first of its kind on the island, Omari is making great strides to provide guests with a luxurious escape from the stresses of everyday life, all while caring for their skin.
To create and sustain a successful skin care business, professionals need to stay up-to-date with the ever-growing and changing aesthetic equipment technology. Today's clients are savvy and results-oriented. There is so much information readily available to them on the internet. They are investigating technologies and want to know that the professional is current as well. They are no longer satisfied with an old fashioned steam…
Business owners rely on the professional equipment they purchase to work efficiently and deliver quality performance. In a perfect world, equipment would work well and never break down or malfunction. Unfortunately, this is not the case! Business owners understand that there are times when equipment may malfunction or quit working properly. This scenario is when warranties come into play and why they are so important.
Partnerships, cross-promoting, marketing, and referrals – those words are commonly thrown around in articles and books that focus on building a business, but it is never explained exactly how to do it or who to collaborate with. There are many different types of businesses that skin care professionals can pair with to boost their business. Here are some fresh, new ways to cross-promote with some…
Peter F. Drucker once said, "Until we can manage time, we can manage nothing else." It has also been said that time is the most valuable and precious commodity. Like a commodity, time is used as an input in the production of other goods or services, but, unlike most other commodities, it cannot be replenished. People know that time is valuable and that if they…
Waxing has been around for many decades and continues to be one of the most popular services for hair removal. It is a high-margin treatment with low overhead, making it one of the more profitable services a spa can offer. One of the reasons for the popularity of waxing is the ability to achieve superior results in comparison to other hair removal methods. This result…
by Mara Shorr, B.S., CAC II-XII and Jay A. Shorr, B.A., MBM-C, CAC I-XII First and foremost, with this article, we want to make one thing clear: this article is not about bashing the abilities or capabilities of one gender over the other when it comes to the cosmetic and aesthetic industry. We know that both genders provide stellar services to clients and are proud…
Healing Touch Spa opened in Rochester, Minnesota in 1986. Serving local area clients, as well as an international clientele due to their proximity to the Mayo Clinic, this spa offers a simple menu with an emphasis on providing beneficial, therapeutic services. From their Integrative Massage to their Signature Treatments, such as the Dead Sea Mud Body Wrap, Healing Touch Spa ensures that every service will…
Almost everyone has experienced bad service: when they walk into a business, there appears to be no purpose to the chaos. It takes 10 minutes before anyone pays attention or acknowledges them and once the staff does acknowledge them, they are busy apologizing and explaining what should have happened when the guest arrived. This explanation, however, does not accomplish anything – the guest has already…
Running a successful spa can be incredibly rewarding and profitable, but skin care professionals will need to be prepared to work hard. Professionals will also need to have basic business skills, be quick on their feet, and able to solve curve balls that are thrown at them. Most importantly, keep things as simple as possible and specific to areas of knowledge: there is no need…
Most spa owners or managers wish for more time in their day; from checking-in clients and inventory checks to client follow-ups and marketing efforts, there is more than enough work to keep them busy from morning until night. Fortunately, technology for the aesthetics industry continues to evolve and, today, there are a host of smart technologies designed specifically for the spa. Spa owners should take…
The client intake form is one of the most important documents clients will fill out while at the spa. Creating the ideal intake form that is tailored to the spa's unique treatments and products takes some thought. The key is not only in the client contact information, which is incredibly important, but also in customizing the form to gather the critical information that relates to…
Are you ready for your next client? What is your process when a new client comes through your door? Do you have a plan in place for obtaining as much information about their history and their skin as possible to ensure the most optimum treatment? The client intake is the most crucial part of beginning a great client relationship and establishing a journey that is…
Sweet Water Day Spa opened in 2004 and is housed in a renovated old farmhouse that sits on a hill overlooking the New Meadows Marsh in the quaint New England college town of Brunswick, Maine. Mona Corra, the spa's owner, wanted Sweet Water to be a place where her clients would be treated like guests in her home and feel nurtured and cared for.
Great customer service is the cornerstone of any business – keeping clients happy with their services and overall brand will keep them coming back. Customer service now goes well beyond talking to the front desk staff, calling the customer care line, or even sending an e-mail. Customer service lives on social media, which makes it a very visible part of the business' brand.
Helping those in need feels undeniably good and fulfilling. For businesses, long gone are the times when giving was just about the bottom line and getting tax breaks at the end of the year. Culture has shifted from considering giving as a necessary burden to embracing it as a movement to be incorporated into day-to-day work life. In today's workplace, a philosophy of caring and…
Social media is one of the most confusing subjects that any spa owner or manager deals with on a regular basis. For many spa owners, the general topic of marketing is overwhelming and digital marketing can be even more confusing. Most spa owners simply do not know what they need to do to maximize their web presence.
Offering everything from a blow dry bar and premium facial and body treatments to thalassotherapy, the award-winning Trés Auraé Spa is the premier destination for top spa services in the Buffalo, Williamsville, and Western New York area. This luxury spa, which is located in Williamsville, New York in the lobby of the Wyndham Garden Hotel, is known for its trendsetting, European-inspired treatments with superlative results.

More in Business

Featured Company

  • LightStimLightStimDescription: Just like plants, our skin and other body tissues have the ability to absorb light and convert it into energy. While plants can safely absorb light from the sun, the sun emits harmful UV rays that can do more damage to our skin than good. LightStim use ...

Business

Next-Level Learning

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...