×

Warning

JUser: :_load: Unable to load user with ID: 31566
On the road to starting and running your small business, there are many potential roadblocks. Questions concerning budgets, marketing, hiring, and promoting abound. Particularly during difficult economic times, creating a new venture can be risky and tricky. Well-meaning friends and relatives may often offer you advice that can derail you from your goals. But don’t despair; help is here! As a business owner for over…
Our world is brimming over with superb products. In far shorter supply: Professional representatives of those products who win us over with their personalized niche approach. When you skillfully combine both – great products, offered and supported by great service to enhance your enjoyment of the product – you have the formula for the passionate customer loyalty needed to succeed in today’s overcrowded marketplace. This…
How do retail stores entice you to enter their doors and linger over their shelves full of irresistible products? Visual merchandising is a skill that department stores, shopping malls, and chain retailers have spent many years perfecting. Retailing and merchandising is an important part of your overall business plan and it will dramatically increase business profitability at your skin care center, salon, day spa, or…
Raise your hand if you are familiar with social networking. Maybe you have a Facebook profile or Twitter account. If you are currently engaged in these activities, is it for business, pleasure, or both? If you answered both, are you maintaining separate accounts or just one? In everyday life we have very well established protocols regarding the separation of these activities. For instance, you would…
  Most of us know the advantages of selling retail products well, so for the sake of argument let us look at the dark side of not selling our clients their home care products. In other words, what are the consequences of our failure to play the role of expert in recommending products for the day-to-day maintenance of our clients skin? First, clients will end…
The true value of a product can only be determined by the consumer, however it takes a passionate advisor to present the benefits and features of a product that establishes the worth. Think about it. The rule of sales states it is better to have 100 satisfied customers than 1000 prospects! More sales are made with friendship than with salesmanship. This and another old business…
Sinking down into the soft Frette sheets for my one hour signature facial, I relinquish all my worries to Anna, my aesthetician. After a thorough cleansing, she begins to analyze my skin and says, "Ms. Hanson, would you like me to clean your brows. It is only $10?" "Of course yes, thank you, I reply." And as her hands touch my skin, she recommends that…
    Upselling and add-ons – a challenging subject to talk about even in the best of times. But here we are in the middle of an economic crisis, so you must be asking yourself how we could possibly consider this a reasonable topic when you are just happy you are able to sustain your clientele. Many of you are probably thinking there is no…

Making Luxury a Necessity

Written by Jeni Garrett
Woodhouse Day Spas are appearing all over the country, but they are not your average spa nor is the company complacent to settle for the status quo. The Woodhouse team strives to improve and seek solutions to better serve its franchisees and ultimately the guests they serve. Since opening its first set of doors in 2001, The Woodhouse and its business model have proven to…
The more you know about patient care, business, the arts, or just life in general; the more you can offer to your patients, your community, and your career. Professional and personal development improves existing and adds new skills, builds on your existing knowledge base, and gives you fresh perspectives of the world around you. As you develop yourself professionally and personally and apply what you…
Tis’ the season to creatively promote skin care! Well into the early fall, most salons and retailers start to get ready for the holiday season. They ramp up inventory, consider hiring more staff and plan special deals and marketing for the biggest selling season of the year. Once it comes time to start making the important marketing decisions that attract shoppers and clientele, all too…
This article addresses questions aestheticians frequently ask as they are trying to make wise choices to further their education, develop existing skills and knowledge, expand their earning capabilities, and fulfill requirements set by their states to practice their trade. While this information may provide some resources – view the list below – it is neither a guideline nor a comprehensive analysis on education currently available…
Summertime can be a wonderful opportunity for spa therapists and technicians to become busy with summer-inspired upgrades to treatments. By combining your awareness of your client’s needs and preferences with knowledge of the products you offer, you can easily “up sell” a treatment. You help a client decide to purchase a little extra something or “upgrade” a level before starting the treatment. It does not…
I am often asked the question, “What equipment should I invest in?”, by colleagues who are new to the industry or those trying to decide what piece of equipment they should add next to their current inventory of modalities. My response is always, “What do you want to achieve?” Our equipment choices should be based on how the chosen equipment will support the treatment offering…
Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for what you do is a major factor in an overall success formula. And, when you combine passion with skills, your chances for success are even greater, but your formula remains incomplete. You need a solid…
Remember your first grade teacher and how kind and wonderful she or he was? Did they teach you how to read, write, or tie your shoe? What makes a particular teacher or instructor stand out? Maybe it wasn’t your first grade teacher that left such an impression. Maybe it was your high school math teacher, your professor in college, or maybe your aesthetics instructor? The…
The scope of sanitation requirements from the Cosmetology Commissions, Occupational Safety and Health Administration (OSHA), and the Center for Disease Control (CDC), include basic cleanliness, consumption of food, and protection from microorganisms. In the June issue we discussed the importance of maintaining your business facilities and equipment. This includes routine maintenance, such as, keeping the area in good order, hallways cleared, and furniture and appliances…
We have all heard it before: “Lose 40 inches!”, “Better than Botox!” “World’s best serum that will make you look and feel like you are in your twenties again!” Are these false claims? Did you get the results that the product advertised? Did the aesthetician not understand how to use the product correctly? Was the product applied to the wrong skin type? What went wrong?…
With all of the growth in the spa industry some of us curious minds are wondering just where all of this is going. Just five years ago, I recall delivering lectures to anxious crowds of newcomers, corporate drop outs, physicians, aestheticians, and spa owners. We discussed trends, tips, and spa management. While many would say that the spa industry is slowing down, I liken it…
As a spa professional, you want to provide the best possible treatment for your clients. Providing the best treatment is reliant on 50 percent technique and 50 percent product. In aesthetic or massage therapy school, often the emphasis is put more on learning the right technique and less about teaching the basics of natural ingredients and how to select quality products for your business. In…
Every day an estimated 123 million people are using the Internet for all kinds of business including banking, paying bills, shopping, research, and entertainment. Some of the most popular sites include Ebay.com, AOL.com, MSN.com, Yahoo.com, Myspace.com, Craigslist.org, and Amazon.com. The majority of people on the Internet are using it to research new products. If you’re not competitive in this market you are missing a significant…
We frequently encounter questions such as: what is the best way to handle a disgruntled client? Why are we having problems mastering waxing? Where can we go for answers? Expanding your knowledge is the most powerful investment you can make to further your growth not only professionally, but financially. Education is a must from the novice therapist to the seasoned aesthetician. The opportunities to attend…
For any given aesthetic concern, there are both surgical and non-surgical enhancements, which are available. Cosmetic minimally invasive procedures have gained tremendous popularity in the United States with a 53 percent increase between 2002 and 2004 according to the American Society of Plastic Surgeons. The desire to maintain a youthful appearance by any means of cosmetic treatment has proven the aesthetic industry to be one…
Consumers should not be afraid to make an appointment at a “mediclinical” spa because of complex words like aesthetics, paramedical, and cosmeceutical. These words have one mission in common: consumer relaxation with results. Today’s Mediclinical spa concept is the millennium’s answer to a “one-stop healing shop.” The American spa industry has grown exponentially in the last two decades and thankfully so. Proudly, I can say…
Early in my career as a skin therapist, I had a colleague who was (and is) a wonderful aesthetician with a huge following. Let’s call her Madge. One day Madge was visited by a regular client for her routine age management treatment. Upon her arrival, the client told Madge that she had been to her dermatologist, and just had a biopsy on a lesion that…

The Love is in the Details

Written by Jaya Schillinger and Crickett (Christina) Cimino LE CMT
When a guest comes into your establishment, what do they see? What do they feel, smell, hear, and maybe even taste? Your focus on the details of client care gives the ability to take a satisfactory experience into an extraordinary and magical one. This magic can reside in a one room spa studio or in a 10 room mega spa. It can exist in the surgi-center…
Is your goal to be an expert in your field? Do you want to provide services that your clients can’t duplicate at home? If you answered yes, it’s time to break into the world of machines in the field of aesthetics practice, and harness these new trends to foster a competitive advantage. Machines can ramp up your services and provide a level of results not…
How do you research the products, supplies, and equipment that go into one of your most important investments—your spa? Do you really know the companies you work with? Do you know how long they’ve been in this industry? Are you sure they are serving the professional industry? Most would say why does it matter? Well figure this: a new microdermabrasion machine just came into your skin…
Let’s face it (no pun intended): aesthetic equipment is an investment. By following the manufacturer’s care and maintenance guidelines, you may prolong the life of your machines beyond the warranty as well as practicing safe aesthetics. When it comes to caring for your equipment, cleanliness is next to Godliness. If you think the spots, cloudy water, dust, or wax drips go unnoticed by your clients……
Most aestheticians love their job; they live, breath, and constantly discuss their work. Their vacations are spent at skin care shows, and their gifts to friends and family are free treatments. But they usually have a favorite service they do, and most have at least favorite one that they dread when they see it on their book. During my research for this article, I asked…
What’s new? What’s now? What’s hot? What’s not? Have you asked yourself these questions lately? If you’re looking to sustain, grow, or expand your business in 2008, these questions should be on your mind. I started thinking about this in June of this year! As this year comes to an end and the new year approaches, it is an important time to evaluate where you…
Theory of Corporate and Business Planning, Conflict Resolution, Human Resource Managers, verbal and written reprimands and warnings, OSHA, ADA, and ACLU are all important topics when it comes to owning a business. After pondering these topics for oh… 15 seconds, I came to realize that the main reason we became business owners is because we love the industry and are passionate about our work. The…
Bosses! Just saying the word can send chills up one’s spine. Our direct supervisor is the one person who can be the biggest ally in our career or make our lives miserable. When it comes to employment, there will always be someone there who is the boss! The Cheerleader Some bosses are always nice and happy with a peppy, cheerleader-type attitude. They don’t like confrontation.…
Imagine this scenario… you’ve had a long day behind the chair with facials and bikini waxes scheduled one right after another. Your feet are tired; your neck hurts… even your hair feels like complaining. You’re dying for some relaxation and pampering of your own and can’t wait for your next appointment with your favorite massage therapist. Now towards the end of your shift, you’re sitting…
I love to travel... so much in fact that most of my extracurricular reading and television viewing somehow involves learning about other places around the world. I read about romances and restaurants in foreign lands. I watch shows that detail the sights, sounds, and foods of other locales. When I am having a less than perfect day at home, I often perk myself up by…
There is hardly a day spa or salon/spa business today that doesn’t offer dozens of services, service packages and hundreds of products for retail. On top of that, most businesses have several staff charged at various rates for a range of services. In addition, a client coming in for a service package may see several different staff and require the use of more than one…
The industry has been abuzz for the last few years about Light Emitting Diodes (LED, also known as Photodynamic Therapy or Light Therapy) for acne clients, but what does it truly mean to the aesthetician in daily practice? First of all, it is best to understand the terms we talked about above, so that as a professional there is no confusion when talking with manufacturers,…
Let’s start with a very pertinent question. Is it your belief that a baby boomer’s primary concern today is how to look younger and feel better? If so, wouldn’t you want to position yourself as an expert in this burgeoning market? By incorporating an array of facial machines into your practice, you can immediately set yourself apart and raise your status in the increasingly competitive…
Communication is key in any relationship: our husband, wife, family, and friends. It is paramount in your business relationships as well. When was the last time you sat down and actually sent a hand written thank you note to a new or regular salon/spa guest to thank them for their business? In these days of cell phones, World Wide Web, Blackberry (which I thought was…
Sanitation is important, but there are often little things that can be overlooked when maintaining your facility. Unfortunately, there have been specific instances where the lack of sanitation has resulted in the spread of illness and disease. When proper sanitation measures are not followed, there can be fines issued to owners and licensees, which can lead to the closing of establishments. Many of you may…
You’re finally enjoying a few days away, and you decide to take part in what your valued clients experience as they visit your spa on a regular basis. A phone call later and you’re heading to the best spa in town. Lady luck prevails, because the facial treatment blows you away. Since you can’t take the service provider home with you, at least you can…
E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring to your spa. E-newsletters encourage vital marketing when they are forwarded by readers. They establish your credibility in the marketplace, and put you ahead of the competition. Most importantly, an informative, insightful newsletter will keep…
Bring the spa experience to your clients, via a mobile day spa. It is the popular craze of pampering guests at their doorstep these days. A mobile spa is comprised of a network of traveling spa professionals and offers the essentials in day spa treatments such as facials, massage, bridal hair and make-up, body treatments, manicures, and pedicures, all with an atmosphere of tranquility created…
Have you ever sat and wondered about your profession? Are you aware that you are in one of the best professions? Did you know that it offers an incredible number of opportunities?Many of us, when we graduate from aesthetic school, cannot wait to find a job to do facials, whether that is in a salon or spa. All we do is think and think about…
Cultivating your entrepreneurial spirit is vital to your success as a spa owner. You can become a successful entrepreneur if you have motivation, willingness to learn, and a positive spirit. The motivation to starting your own spa requires an entrepreneurial spirit, a spirit that is within each of us. For some, it may be a dying ember that needs to be sparked, while in others…
Dear Readers and Fans, As we all know, the profession of aesthetics is all about embracing progress both internally and in the world of technology. And, as we encourage positive change in our clients so must DERMASCOPE work to update and improve what it bring to its many loyal subscribers. For 2007 the editors have planned a new and refreshing format for educational content and…
When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.” Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time. Fortunately,…
When Sarah Hughes skated off with the gold medal, she pulled off one of the biggest upsets in Olympic history. Her surprisingly simple secret? “I didn’t skate for a gold medal. I went out and had a great time.” Athletes say it all the time: “I just went out there and had fun.” And, admittedly, they do look like they’re having a great time. Fortunately,…
For many of us, it was a complete surprise to learn upon graduation from aesthetics school that we were not adequately trained to compete in the rapidly-changing world of aesthetics. We discovered that we were entering our new careers without the competitive edge. To make matters worse, we found that the field of aesthetics was under increasing attack by the medical profession… and for good…
Aesthetics has come a long way in the U.S. since licensed professionals had to spell ‘aesthetics’ for those who asked ‘what do you do?’ Clients know what aesthetic services are now, and many have placed them firmly into their lifestyle must-haves. Due to this populartity, aesthetic schools are filled with students excited to join our profession, and committed aestheticians graduate with the fundamentals for practicing…
Spas come in all shapes and sizes from the mega resorts to the independent day spas; well so do clients and their needs. Are you prepared to meet the needs of all your clients? Young, mature, pre-teen, petite to large size clients are all looking to spas for waxing to massage but are you prepared. I know you are thinking YES… but while many spas…

Featured Company

  • Nufree/FinipilNufree/FinipilDescription: Equibal Labs, Nufree Nudesse finipil In 1984 Normajean founded Equibal Labs, inspired by the childhood influence of her nature-loving grandfather. Equibal Labs produces a professional line of total beauty treatments that have become the standard for salo ...

Business

  • The Business of the Skin
    Arecent conversation with a skin care professional revealed that she had concerns regarding her skin…
  • Grant Seeking
    Learning how to write winning grant proposals is an invaluable asset for massage therapists seeking…
  • Maximizing Meeting Times
    Regularly scheduled staff meetings with employees in the workplace can be one of the most…

AIA Featured School

  • Southeastern EstheticsSoutheastern EstheticsDescription: Welcome to Southeastern Esthetics Institute, a premier esthetics training institute located in the heart of South Carolina. SEEI is more than just an esthetics training program, we are a one of a kind esthetics school that offers an intimate setting and ...