“But I had an appointment at 12:30 and it’s only 12:50. So, I’m not understanding the issue.” “Oh, gosh was I supposed to be there today? I’m so sorry, I’m…
About a year ago, one of our clients, a permanent cosmetic professional, called to say her client was in a panic because of an allergic reaction to her eyebrow pigment.…

Round 2: Brand Conditioning

Written by Delilah Matos
Just like we condition our minds and bodies, our businesses and the brands we create are no different. In fact, the two often go hand in hand. As a business…

Business Booms! Knowing When to Hire Additional Staff

Written by Mara Shorr, BS, CAC II-XIV and Jay A. Shorr, BA, MBM-C, CAC I-XIV
As consultants, we work with medical spas, day spas, and medical practices across the country. One of the questions we are most often asked is, “how do I know it…

5 Tips for a Savvy Marketing Calendar

Written by Barry Eichner and Jenni Nagle
You’re running late to work and, on the way to the spa, you realize that you haven’t created this month’s newsletter. Now, in the stress and chaos of getting to…
You have surpassed your goal of completing aesthetics school and now hold the coveted “Golden Ticket,” also known as your state license. As you ponder your options, you decide that…
No matter how excellent our technical skills, every aesthetician knows that the real key to a successful practice is client retention. While this may not be so important when working…

How to Become a Medical Aesthetician

Written by Terri A. Wojak, L.E.
The term medical aesthetician is not recognized by regulating boards, since there is no separate or advanced licensure to become a medical aesthetician. When discussing, medical aesthetician simply refers to…

Medical Aesthetics: The Rise of Injectables

Written by Erin Lucie, D.N.P., FNP-C
Injectables are a fast-growing sector of the aesthetics industry. Whether interested in adding these services to the spa or simply seeking a better understanding in order to aid clients who…
An aesthetic professional who does not have in-depth medical training in physiology means an increased risk for side effects and poor results and could result in permanent problems from injectables,…
To stand out in the flood of e-mails clients receive, businesses should employ impactful subject lines that encourage opens by inviting clients into the space for personalized experiences.In today’s highly…
Nestled in the foothills of the Sangre de Cristo mountains in New Mexico and a short drive from Santa Fe’s downtown is Ten Thousand Waves Japanese Spa and Resort. A…
Offering a broad range of skin care products is a great way for a spa to increase its retail revenue. Types of products to focus on include: facial care for…

Get the Picture: The Benefits of Using Imaging in the Spa

Written by Austin James Michael Podowski
It’s been said an image is worth a thousand words. In the case of the spa, a client’s first consultation and first before pictures can even be worth thousands of…

What to Know When Buying or Leasing A New Office Space

Written by Mara Shorr, BS, CAC II – XIV and Jay A. Shorr, BA, MBM-C, CAC I - XIV
Opening a new office is an incredibly exciting time! You’re going out on your own, hanging up your sign, hiring a team, and seeing clients on your terms. There is…
Well, it’s official. You’ve spent your entire day at the state board, you’ve taken and passed the written and practical exams, and, now, you’re licensed. You’ve got your esthie bestie…
Whether you are a newly licensed aesthetician or have been in practice for some time, you may be one of the many skin care professionals whose dream is to run…

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Featured Company

  • Eminence Organic Skin CareEminence Organic Skin CareDescription: Éminence Organic Skin Care provides effective, award-winning natural, organic and Biodynamic® skin care to leading spas worldwide. As pioneers of the organic skin care movement since 1958, Éminence combines more than half a century of herbal craft ...

Business

AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...