Carefully crafted client relationships build businesses. Studies show that younger consumers increasingly cite excellent customer service and personal identification with a business as primary reasons for selecting one business over another. Clients want to know that a business cares about them, not just as consumers of products and services, but as people. Forgetting that yours is a personal business focused on individual needs is one…

The great inventor Thomas Edison once said, "Genius is one percent inspiration and 99 percent perspiration." This equation is also applicable to success in the skin care industry. Perspiration – in the form of the constant pursuit of knowledge – fuels success and ultimately inspiration.  In this profession we have to stay on top of new, cutting-edge ingredients, product formulations and protocols, as well as…

A few weeks ago, I was reading a post in a spa group on LinkedIn by the owner of a well known architectural firm that specializes in the spa industry; in this posting, he stated that when designing the floor plan of a spa, the best ratio was 1,000 square foot surface for each treatment room. This does not mean that the room dimension should…

Whether you are just graduating from aesthetic school or have been in practice a number of years, almost all skin care professionals dream of one day operating their own independent business. By nature we are creative beings; we envision the freedom and income that only a private practice seems capable of providing us. The envisioned benefits are convincing enough: working our own hours, charging what…