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DERMASCOPE The authority on professional skin care

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Marketing & Science: Appearance, Health and Skin - A Social Overview

Written by Alexandra J Zani

The appearance industry speaks to all age groups. Trendy fashions, makeup, and beautifully packaged skin potions splash their message across page after page of magazines and tabloids. Sound bites of beautiful airbrushed youthful images with convincing close ups pan across our media screen. Millions of dollars are spent to promote youth in a bottle or the latest breakthrough of anti-aging, or a remedy for acne.…

Published in Client Care

Building Relationships Through a Consultative Process

Written by

All your life, your skin has been making a first impression for you. It can reveal whether you are hot or cold, tired or rested, sick or healthy. Your skin provides protection from potentially lethal bacteria and viruses, and shields you from the sun's ultraviolet rays. To some extent, your genes determine how well your skin stands the test of time. As the population ages,…

Published in Client Care

Connected Communities

Written by Annet King

The most effective businesses today create what I call a "community of value" – based on both touch and technology. It is a cultural evolution which requires integration of left and right brain functions. We are gadget-mad these days, and as a skin therapist or spa owner, it is essential that you be fluent in the language of the next century. But what is even…

Published in Employee Relations

We Live in a Digital World

Written by

We live in a digital world, spinning to the tune of electronic notices at every step. From the moment we wake to the moment we slumber, digital tunes hum songs of futurism in our ears. The songs are both quiet and loud, and they motivate our momentum. The digital world inspires impetus and the continually fluctuating concept of business: past the beginnings of bartering, past…

Published in Social Media

HOMING INSTINCTS

Written by Annet King

Create an at Home Skin Program for Your Clients to Build a Robust Business Enormous changes have rocked the worlds of the skin care center, salon and spa since 2008. While we take hope in the news that the economy may be sparking back into life, it is fair to say that professional service bookings are still not what they were. As skin care professionals,…

Published in Client Care