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DERMASCOPE The authority on professional skin care

Breaking Down Social Media: How to Choose a Social Media Platform That is Right for Your Spa

Written by Mike Lewis

When choosing which social media platform to utilize for your business, the goal is to pick the one that has the audience that best fits your company. After all, it takes a lot of time and resources to manage social media across all platforms. So it is wise to choose what best works for your business’ needs.

Published in Marketing

Discover How to Build Your Brand Authentically on Social Media: Practical Tips to Build a Loyal Community Using Visual Content

Written by Valarie Hurst,L.E.

Do you struggle with finding ideas to post on social media? When you do post a status update, do you find it difficult to get viewers to engage? Do you scramble when trying to find visuals and instead post content in a hurry? Consistency seems to be a common thread within the spa industry on social media, but do not lose heart. It is key…

Published in Marketing

Social Media Marketing Why, How Come and How To?

Written by Katrina Kamstra

Social media has become highly prevalent with this generation. To implement and make a difference to your business’ revenue, expansion in reach and the impact of brand is dependent on how social media is used as part of the marketing mix.

Published in Marketing

The Effect of Internet Marketing on the Skin Care Industry

Written by Judith Ferber, founder of Judy Ferber Hungarian Skin Care

What do you think of when you hear the word Groupon? Do you cringe or ask questions? One of my colleagues had a horrified look on her face as I began to explain Internet marketing to her. She exploded, "Groupon? Working for nothing for months?" "There are benefits," I said sheepishly. She groaned and the conversation hit an uncomfortable stop.

Published in Marketing

Community Cohesion: Bringing People Together!

Written by

How do you market your business in your community? Having your own business/being an entrepreneur can be a very challenging job. You are required to sell yourself and your products, yet nobody really wants to be sold. So, how can you thrive with your business in your community? Here are some simple steps to help you reach your goals.

Published in Marketing