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The adage "what's in a name" has often been debated. When it comes to products an inventive, catchy name that sums up what your product is and what it offers is critical. After all, the name will be the first things consumers see on a shelf, a website, or marketing materials. A well thought out name may even make it easier for search engines to…
Now is the perfect time to promote romantic salon and spa retreats. Create promotions and salon service menu packages that will make it fun for friends and couples to visit your skin care clinic or day spa! Clients won't know that you offer special service packages for couples unless you actively promote them in your skin care center or spa service menus. Get ready to…
Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive hom care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or individual perspective, there…
Direct mail has become one of the most effective strategies to market your aesthetic business. Whether your skin care center, dermatology clinic, day spa, or medical spa is known for signature facial treatments, specialized massage therapies, or day of beauty packages, there will always be some new service that you should promote to build your skin care business. Many aestheticians wish that some of their…
It is time to become market driven with a series of exciting new client retention marketing strategies. We all know that one of the two best ways to build your business is by bringing in and keeping new clients. The other basic strategy for skin care clinics, salons, day spas, laser treatment centers, and medical spas is to build new business through your regular clients…
If you want clients to follow you to the end of the earth and back, you better be the biggest expert on the block. Yes, great hands (touch therapy) do matter, as does your relationship and other such things, but the end all/be all deciding factor in them coming back for more will be the respect and awe you inspire with your results driven, customized…
It is time to refresh your retail environment and take sales to a whole new level. You can transform your retail department to look like the pros with strategic changes that ultimately impact how people browse, shop, and buy. For increased revenues and improved sales implement these interior design techniques for today’s skin care clinic or spa. Communicate your brand. Upscale, urban, organic, value-priced… your…
Strategic and creative promotions are a powerful way to stimulate business flow and revenues, as well as being an effective means of creating a loyal clientele. But think about this: What are your clients interested in? How can your promotions attract new clients? How often should you offer promotions? What types of promotions will set your business apart from the competition? You must create a…
by Melinda Minton Selling retail is an essential part of a well run spa. This is true not only because the additional revenue is so crucial to a spa's bottom line, but also because prescriptive home care is the necessary second step to the professional care given to a client in the spa. While mastering the retail sale can be difficult from a team or…
Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for what you do is a major factor in an overall success formula. And, when you combine passion with skills, your chances for success are even greater, but your formula remains incomplete. You need a solid…
E-newsletters are one of the best ways to openly communicate with your clients and build repeat business. You can offer advice, highlight special offers, and reveal new services you bring to your spa. E-newsletters encourage vital marketing when they are forwarded by readers. They establish your credibility in the marketplace, and put you ahead of the competition. Most importantly, an informative, insightful newsletter will keep…
If I had to identify one large knowledge gap in the skin care industry, I think it’s in the area of retail sales. Yes, there is a wealth of product knowledge training available, but very little in the way of customer psychology and sales technique. Knowing what to recommend is not the same as knowing how to sell. Aestheticians are in a tough bind because…
It’s always been your dream and you know now is the right time to make it happen. You have researched and planned and prepared and at this point there is only one thing standing between you and the doors of your spa – money. You envision a waiting list of clients, a talented and attentive staff, and because of your success you will be profitable…
One of the greatest perplexities to any spa owner is advertising. When to do it? Where? What makes sense? How much should I budget? We all understand the business of skin and body care, but getting our spa-oriented mind into marketing mode takes a real push. Marketing and advertising is a vast field of possibilities-both good and bad. Every business needs to market itself, to…
We’re both professional skin therapists with an entrepreneurial spirit, and we both teach classes with a similar point of view. We draw upon our own experiences as therapists, and as business owners—we’ve seen it all, done it all, and can save all of you the frustration of many common mistakes! 1- BE READY. While everyone is entitled to a personal life, quality time with friends…
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