How did we find our way from being uncivilized hunter gatherers to become the cultured, suburbanite, air-conditioned, technology driven, smartphone using, Facebook consumers we are today? While the "big picture" answer might be complex, the simple truth is we got here by repeating a process. Everything humans have created originated from identifying a possibility, need or desire (motive), and pursuing a solution or satisfaction to…

Do you know what you really want? What determines the choices you will make? Do you know people who act on compulsions, emotions or habits that fail to provide the results they want? Understanding motivation is one of the most empowering factors in achieving goals. And whether you are pursuing your own agenda or managing that of many, it is an indispensible tool. Our motivation…

I purchased my first skin care center just a little over a year after taking my state boards. I barely knew how to be a good aesthetician, non-the-less a good business owner! But for some wonderful reason, running a business came naturally to me and my business grew very fast. But hiring staff? That was a totally different experience! I was not a natural at…

You have invested in the most comfortable aesthetic table available, selected a sleep-inducing soundtrack, and adorned your treatment room with calming colors and décor… You have created the consummate tranquil environment. Clients will surely slip into a deep relaxation the moment they set foot in your treatment room. But there is still one component that could thwart your efforts. Clients, particularly first-time clients, typically come…