Strategic and creative promotions are a powerful way to stimulate business flow and revenues, as well as being an effective means of creating a loyal clientele. But think about this:…
What motivates you to get up and do your job every day? Is it the money you make, the prestige of owning, managing or working in a spa? Or is…
On the road to starting and running your small business, there are many potential roadblocks. Questions concerning budgets, marketing, hiring, and promoting abound. Particularly during difficult economic times, creating a…
Our world is brimming over with superb products. In far shorter supply: Professional representatives of those products who win us over with their personalized niche approach. When you skillfully combine…
How do retail stores entice you to enter their doors and linger over their shelves full of irresistible products? Visual merchandising is a skill that department stores, shopping malls, and…
Raise your hand if you are familiar with social networking. Maybe you have a Facebook profile or Twitter account. If you are currently engaged in these activities, is it for…
  Most of us know the advantages of selling retail products well, so for the sake of argument let us look at the dark side of not selling our clients…
The true value of a product can only be determined by the consumer, however it takes a passionate advisor to present the benefits and features of a product that establishes…
Sinking down into the soft Frette sheets for my one hour signature facial, I relinquish all my worries to Anna, my aesthetician. After a thorough cleansing, she begins to analyze…
    Upselling and add-ons – a challenging subject to talk about even in the best of times. But here we are in the middle of an economic crisis, so…

Making Luxury a Necessity

Written by Jeni Garrett
Woodhouse Day Spas are appearing all over the country, but they are not your average spa nor is the company complacent to settle for the status quo. The Woodhouse team…
The more you know about patient care, business, the arts, or just life in general; the more you can offer to your patients, your community, and your career. Professional and…
Tis’ the season to creatively promote skin care! Well into the early fall, most salons and retailers start to get ready for the holiday season. They ramp up inventory, consider…
This article addresses questions aestheticians frequently ask as they are trying to make wise choices to further their education, develop existing skills and knowledge, expand their earning capabilities, and fulfill…
Summertime can be a wonderful opportunity for spa therapists and technicians to become busy with summer-inspired upgrades to treatments. By combining your awareness of your client’s needs and preferences with…
I am often asked the question, “What equipment should I invest in?”, by colleagues who are new to the industry or those trying to decide what piece of equipment they…
Hopefully when you decided to become an aesthetician, your main deciding factor was your passion; Passion to help others look and feel better. It’s no secret that having passion for…

Sponsored Videos

Featured Company

  • Osmosis SkincareOsmosis SkincareDescription: CHALLENGING THE BOUNDARIES OF AGING "I created Osmosis because I wanted to transform the aesthetic industry. Let's help people move away from weakening the skin and instead create a partnership that empowers healing and remodeling. Every action by the sk ...

Business

AIA Featured School

  • Christine Valmy International School of Esthetics & CosmetologyChristine Valmy International School of...Description: Christine Valmy International School of Esthetics & Cosmetology offers a quality education in the beauty industry, based on the teachings of the Founder of Esthetics in the United States—Ms. Christine Valmy. Ms. Valmy opened her very first school ...